Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

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Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model

Showing 1,393 reads from curated sources

ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Roku's ad-free streaming service was already a great deal - now it's adding Disney movies
Howdy gets you ad-free viewing for under $3 a month, but is it worth it?
What COVID Taught Us About Digital Platforms and Small Business Survival
Hackernoon 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
What COVID Taught Us About Digital Platforms and Small Business Survival
Using real data from Alibaba’s Ele.me, this study shows food delivery platforms helped small businesses survive COVID lockdowns by boosting sales, jobs, and acc
Apple iOS 26.3.1 (a) iPhone Background Security Improvements Software: Should You Upgrade?
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Apple iOS 26.3.1 (a) iPhone Background Security Improvements Software: Should You Upgrade?
The latest iPhone update is a first-of-a-kind. It’s a Background Security Improvements update which is quickly installed — or removed. Should you install it?
ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
How to share your location on Android quickly: 5 easy ways - including by text
Share your current or live location from your Android phone in seconds, using the apps you already have installed.
Testing Mind Map Series: How to Think Like a CRO Pro (Part 89)
Convert Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Testing Mind Map Series: How to Think Like a CRO Pro (Part 89)
Interview with Pieter Boonstra There’s the experimentation everyone talks about. And then there’s how it actually happens. We’re hunting for signals in the nois
Techpoint Africa 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
APEX Network and AltSchool Africa Launch One of Nigeria’s Largest Crypto Literacy Scholarship —1,000 Fully Funded Spots Available
The joint initiative aims to equip 1,000 Nigerians with structured...
ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
I'm worried for Samsung and Google when cheap Android phones like this exist
Review: The Nothing Phone 4a Pro beats its midrange competitors with a premium build, smooth user experience, and a versatile camera setup.
The Verge 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
These electronic Polaroids are powered by your phone’s NFC chip
E Ink displays have expanded beyond e-readers. They're now used in digital photo frames, smartphones, and even the price tags found on grocery store shelves. Vi
The Smart Glasses Privacy War Is Really A Fight About Incentives
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
The Smart Glasses Privacy War Is Really A Fight About Incentives
While Meta comes under fire for concerns about data privacy and facial recognition, independent players like Even Realities and Mentra offer an alternative.
Viral Facebook Privacy Warnings Are Like Climate Zombie Theories
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Viral Facebook Privacy Warnings Are Like Climate Zombie Theories
A well-known privacy warning hoax lives on within social media platforms. It's eerily similar to reasons climate change conspiracy theories linger.
Meta Offered Creators Cash—Here’s How They Responded
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Meta Offered Creators Cash—Here’s How They Responded
Meta is paying creators to post on Facebook, but reactions show skepticism around reach, earnings and whether the platform can truly win them back.
ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
How to check if a text message is spam on Android - and the free tool I rely on
Are your chats and DMs flooded with suspicious messages? If you have a Pixel, Galaxy, or even Motorola phone, there's an easy way to check.
HubSpot Marketing 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
ChatGPT Product Recommendations: How to Make Sure You Are One in 2026
Whether I’m looking for a new car, email marketing software, or pair of shoes, s
Semrush Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
What Is On-Page SEO? And How to Do It
On-page SEO involves improving webpage content to boost performance in traditional and AI search.
Ecouté Audio Headphones That Use Vacuum Tubes For Warmer Sound
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Ecouté Audio Headphones That Use Vacuum Tubes For Warmer Sound
Écoute Audio’s TH1 wireless headphones use of a genuine triode vacuum tube in the preamplifier stage, making them unique and something of a curiosity.
ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
You're being tracked online - 9 easy ways to stop the surveillance
Stop feeding online businesses your data and prevent both surveillance and tracking with our updated step-by-step guide.
ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
6 WFH gadgets that leveled up my home office (and all of them are on sale)
As a remote worker, I'd recommend these gadgets that improved my home office, even if they weren't discounted ahead of Amazon's Big Spring Sale.
ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
The best WordPress hosting services of 2026: Expert tested and reviewed
WordPress makes website management a breeze, and you don't need any coding experience. Set up a WordPress-based website with our recommended hosting providers o
Why the checkout is the most strategic product in your 2026 stack
The Next Web AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Why the checkout is the most strategic product in your 2026 stack
Every product team has a roadmap. Every marketing team has a funnel. But ask most SaaS and ecommerce leaders which single component has the greatest direct impa
Safaricom tackles fraud risks with M-Pesa update
Techpoint Africa 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Safaricom tackles fraud risks with M-Pesa update
On Techpoint Digest, we discuss Safaricom's M-Pesa update, Showmax's shutdown in April 2026, and the launch of Starlink in the Central African Republic.
Customer Experience Analytics: Unlock Insights That Matter
VWO Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Customer Experience Analytics: Unlock Insights That Matter
Between a click and a conversion lies an experience, and that’s where growth is won or lost. It’s no surprise that 65% of consumers say a single positive experi
ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
This viral wireless dongle lets you share your audio on a flight - how it works
The Twelve South AirFly Pro 2 improves audio quality, streamlines connectivity, and makes in-flight entertainment much easier to enjoy.
Techpoint Africa 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Can Africa build its own global social media platform?
Africa already shapes global social media through participation, content, and creativity. The next step is structural: building platforms that capture value, am
Crazy Egg Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Google Analytics Heatmap: What Happened to It and What to Use Instead
Google Analytics doesn’t have a heatmap feature. It never had. Google used to have a Chrome extension that allowed you to create a simple click... The post Goog
Apple Issues Stark Warning To Users: Update iPhones Immediately
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Apple Issues Stark Warning To Users: Update iPhones Immediately
In an unusual move, Apple has released a support document advising iPhone users to update or risk web attacks from sophisticated new hacking tools.
What is Customer Lifetime Value?
Neil Patel Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
What is Customer Lifetime Value?
Key Takeaways Customer lifetime value (CLV) is the revenue a customer is likely to generate over their entire relationship with your business. In marketing, it’
Virality Is Easy To Measure. Influence Isn’t.
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Virality Is Easy To Measure. Influence Isn’t.
How creators build influence through long-form content, credibility, and deeper audience relationships—and what it means for brands.
ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
How to turn your old Android phone or iPhone into a security camera - in 4 easy steps
You can easily use your old phone as a live home security camera and get alerts, two-way audio, and even recordings.
ZDNet AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Incogni review: The easiest way to remove myself from the internet took just seconds
Incogni helps you erase your digital footprint. Here's how it holds up in 2026, and whether or not it's right for you.
Your inbox is someone else’s business model. It doesn’t have to be
The Next Web AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Your inbox is someone else’s business model. It doesn’t have to be
There is a moment, usually around the third eerily accurate ad for something you only mentioned in an email, when you start to wonder what exactly your inbox kn
The Verge 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Prediction markets are trying to lure journalists with partnership deals
Prediction markets are working to ingratiate themselves with mainstream news and culture: The Golden Globes broadcast in January was plastered with Polymarket o
Best Content Format on Social Platforms in 2026: 45M+ Posts Analyzed
Buffer Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Best Content Format on Social Platforms in 2026: 45M+ Posts Analyzed
Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and more t
How to Use TikTok’s Verified Business Account Features and Local Feed
Social Media Examiner 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
How to Use TikTok’s Verified Business Account Features and Local Feed
Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account is worth the effort? In this article, you'll discover h
The Best Time to Post on TikTok in 2026 — New Data from 7M Posts
Buffer Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
The Best Time to Post on TikTok in 2026 — New Data from 7M Posts
We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.
How This Agency Uses Buffer to Manage 30+ Social Accounts
Buffer Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
How This Agency Uses Buffer to Manage 30+ Social Accounts
How does a boutique social media agency manage 30+ client accounts without the usual headaches? Alexandrea Browman of Sapphire Social shares how Buffer became t
TechCrunch AI 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Rebel Audio is a new AI podcasting tool aimed at first-time creators
Rebel Audio is a new all-in-one podcasting tool that allows creators to record podcasts, edit, clip content for social, and publish episodes, all without ever l
TechCabal 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
MultiChoice to move Showmax content to DStv Stream by April 1
The email sent to users on Wednesday provides the first concrete dates for a restructuring first reported by TechCabal on March 5, months after the $3 billion t
Crazy Egg Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Website Optimization in the Age of AI: What You Need to Know to Increase Conversions
Three shifts are central to website optimization in the age of AI. To give you a roadmap of how to adapt your on-site CRO strategy,... The post Website Optimiza
Seth Godin's Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
The hollow orange
It’s tempting but useless. The skin is unblemished and the perfect color. It’s well displayed, promoted widely and on sale. But there’s nothing inside. It’s not
Techpoint Africa 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Tanzania leads Africa’s contactless payment shift
On Techpoint Digest, we discuss Tanzania leading Africa’s contactless payment shift, why fintechs are expanding beyond one product, and lawmakers probing Showma
30+ Instagram statistics marketers need to know in 2026
Hootsuite Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
30+ Instagram statistics marketers need to know in 2026
Are you marketing on the world’s third most-used social platform? These Instagram statistics can help you shape your strategy. The post 30+ Instagram statistics
11 of the most important TikTok trends to watch in 2026
Hootsuite Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
11 of the most important TikTok trends to watch in 2026
Who has the time to keep up with TikTok trends every single day? These are the longer-term trends here to stay, at least for a little while. The post 11 of the
Instagram Reels for business in 2026: Best practices + examples
Hootsuite Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Instagram Reels for business in 2026: Best practices + examples
Learn how to promote your brand, reach new people, and engage your audience with Instagram Reels, Instagram's favorite format. The post Instagram Reels for busi
How to use Facebook Groups to grow your business in 2026
Hootsuite Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
How to use Facebook Groups to grow your business in 2026
Facebook Groups are a powerful marketing tool helping you attract new and existing customers with exclusive content, community, and support. The post How to use
Top Blog Platforms for SEO
Neil Patel Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
Top Blog Platforms for SEO
Key Takeaways Do you want to skip the read and get right to my top pick? The best blogging platform for most people is WordPress with Bluehost. If you want to s
What Does Above the Fold Mean + 17 Examples of Above the Fold Content
OptinMonster Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
What Does Above the Fold Mean + 17 Examples of Above the Fold Content
In the context of websites, “above the fold” refers to the content that’s immediately visible on a webpage without scrolling. It’s essentially the first impress
Techpoint Africa 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
OPay Introduces XtraCova, a New Security Protection Layer for Digital Payments
Demonstrating its long-term commitment to Nigeria’s digital economy and regulatory...
Semrush Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 1mo ago
How to Do Keyword Research in 2026 (6 Ways + Framework)
Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.