Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

18,016
lessons
Skills in this topic
View full skill map →
Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Videos 15,244 Reads 2,772
Level: All Beginner Intermediate Advanced
Any Length Short (<5m) Medium (5-20m) Long (>20m)
Newest Popular Oldest
Ads getting more expensive? Here’s what to do…
Digital Marketing & Growth
Ads getting more expensive? Here’s what to do…
Ben Heath Intermediate 1y ago
Runescape and SEO Office Hours - Building in Public Day 234
Digital Marketing & Growth
Runescape and SEO Office Hours - Building in Public Day 234
Jacky Chou from Indexsy Intermediate 1y ago
Paid ads are the fastest way to scale your business.
Digital Marketing & Growth ⚡ AI Lesson
Paid ads are the fastest way to scale your business.
Ben Heath Intermediate 1y ago
Day 2/30: Software Resume Roastings 🔥
Digital Marketing & Growth ⚡ AI Lesson
Day 2/30: Software Resume Roastings 🔥
Sajjaad Khader Intermediate 1y ago
Surfer SEO Review : How to Use Surfer SEO for Better Website Rankings
8:26
Digital Marketing & Growth ⚡ AI Lesson
Surfer SEO Review : How to Use Surfer SEO for Better Website Rankings
StartupWise Intermediate 1y ago
Guest Posts Safe or Scam 🚨 Beware Link Farms! #shorts
Digital Marketing & Growth
Guest Posts Safe or Scam 🚨 Beware Link Farms! #shorts
Jacky Chou from Indexsy Intermediate 1y ago
Digital Marketing and SEO Masterclass (for 2026)
Digital Marketing & Growth
Digital Marketing and SEO Masterclass (for 2026)
Nathan Gotch Intermediate 1y ago
Facebook Ads: Profit, Scale, and SUCCESS #digitalmarketing #socialads #facebookmarketing
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads: Profit, Scale, and SUCCESS #digitalmarketing #socialads #facebookmarketing
Professor Charley T Intermediate 1y ago
#remotework #finance #remoteteams #workmeetings #corporatelife #zoommeeting
Digital Marketing & Growth
#remotework #finance #remoteteams #workmeetings #corporatelife #zoommeeting
Buffer Intermediate 1y ago
How to target rich audience on Facebook Ads
0:06
Digital Marketing & Growth ⚡ AI Lesson
How to target rich audience on Facebook Ads
Nouman Khan Yusufzai Intermediate 1y ago
Do Facebook Ads Feel Broken Right Now? #socialads #digitalmarketing #facebookmarketing
Digital Marketing & Growth
Do Facebook Ads Feel Broken Right Now? #socialads #digitalmarketing #facebookmarketing
Professor Charley T Intermediate 1y ago
How to Auto Optimize the Content Using Surfer SEO in 2025 🔥
3:52
Digital Marketing & Growth ⚡ AI Lesson
How to Auto Optimize the Content Using Surfer SEO in 2025 🔥
DroidCrunch Intermediate 1y ago
How to do SEO on autopilot with Ai! 🤯 #seo #ai #gohighlevel #webdesign
0:46
Digital Marketing & Growth ⚡ AI Lesson
How to do SEO on autopilot with Ai! 🤯 #seo #ai #gohighlevel #webdesign
Jasper Aiken Intermediate 1y ago
How to Increase Your Website Conversion Rates in 2025
Digital Marketing & Growth
How to Increase Your Website Conversion Rates in 2025
Semrush Intermediate 1y ago
The New Way to Build an SEO Agency
Digital Marketing & Growth
The New Way to Build an SEO Agency
Nathan Gotch Intermediate 1y ago
Speed vs Quality
Digital Marketing & Growth
Speed vs Quality
Authority Hacker Podcast Intermediate 1y ago
Lead Magnet Strategy vs Direct to Offer - when to use which?
Digital Marketing & Growth
Lead Magnet Strategy vs Direct to Offer - when to use which?
Ben Heath Intermediate 1y ago
If your Facebook Ads are working, do this! (Don’t forget before it’s too late!)
Digital Marketing & Growth ⚡ AI Lesson
If your Facebook Ads are working, do this! (Don’t forget before it’s too late!)
Ben Heath Intermediate 1y ago
The REAL reason your Facebook ad results improve over time
Digital Marketing & Growth
The REAL reason your Facebook ad results improve over time
Ben Heath Intermediate 1y ago
Here’s how you can get more results with the same Facebook Ads budget.
Digital Marketing & Growth ⚡ AI Lesson
Here’s how you can get more results with the same Facebook Ads budget.
Ben Heath Intermediate 1y ago
Why you’re struggling to scale your Facebook Ads (not what you’d expect!)
Digital Marketing & Growth
Why you’re struggling to scale your Facebook Ads (not what you’d expect!)
Ben Heath Intermediate 1y ago
How I Challenge the Algorithm : Tracking SEO Experiments! 🤔 #shorts
Digital Marketing & Growth
How I Challenge the Algorithm : Tracking SEO Experiments! 🤔 #shorts
Jacky Chou from Indexsy Intermediate 1y ago
How much you should spend to test new Facebook Ads
Digital Marketing & Growth
How much you should spend to test new Facebook Ads
Ben Heath Intermediate 1y ago
Runescape and SEO Office Hours - Building in Public Day 232
Digital Marketing & Growth
Runescape and SEO Office Hours - Building in Public Day 232
Jacky Chou from Indexsy Intermediate 1y ago
Use these placement options to avoid wasting your ad budget!
Digital Marketing & Growth ⚡ AI Lesson
Use these placement options to avoid wasting your ad budget!
Ben Heath Intermediate 1y ago
Lookalike audiences are not what you think…
Digital Marketing & Growth
Lookalike audiences are not what you think…
Ben Heath Intermediate 1y ago
How targeting objections can open doors to more sales #facebookads
Digital Marketing & Growth
How targeting objections can open doors to more sales #facebookads
Ben Heath Intermediate 1y ago
How to reverse-engineer your ad budget to get as many customers as you want
Digital Marketing & Growth
How to reverse-engineer your ad budget to get as many customers as you want
Ben Heath Intermediate 1y ago
UGC is a superpower for better ad results… but nobody uses it!?
Digital Marketing & Growth ⚡ AI Lesson
UGC is a superpower for better ad results… but nobody uses it!?
Ben Heath Intermediate 1y ago
How to split-test Facebook ads the RIGHT way (and massively improve ad results)
Digital Marketing & Growth
How to split-test Facebook ads the RIGHT way (and massively improve ad results)
Ben Heath Intermediate 1y ago
When hiring a Facebook ads agency becomes a no-brainer
Digital Marketing & Growth ⚡ AI Lesson
When hiring a Facebook ads agency becomes a no-brainer
Ben Heath Intermediate 1y ago
It doesn’t matter if you lose money on Facebook Ads (Here’s why)
Digital Marketing & Growth
It doesn’t matter if you lose money on Facebook Ads (Here’s why)
Ben Heath Intermediate 1y ago
Why making all of your ads yourself is a BAD idea
Digital Marketing & Growth
Why making all of your ads yourself is a BAD idea
Ben Heath Intermediate 1y ago
Facebook ad psychological hack
Digital Marketing & Growth
Facebook ad psychological hack
Ben Heath Intermediate 1y ago
Next time you make ads, try this…
Digital Marketing & Growth
Next time you make ads, try this…
Ben Heath Intermediate 1y ago
Runescape and SEO Office Hours - Building in Public Day 229
Digital Marketing & Growth
Runescape and SEO Office Hours - Building in Public Day 229
Jacky Chou from Indexsy Intermediate 1y ago
How to tell when your price is too low…
Digital Marketing & Growth
How to tell when your price is too low…
Ben Heath Intermediate 1y ago
The NEW Instagram strategy to get sales
Digital Marketing & Growth
The NEW Instagram strategy to get sales
Ben Heath Intermediate 1y ago
Here’s why your ads get clicks but not sales #facebookads
Digital Marketing & Growth ⚡ AI Lesson
Here’s why your ads get clicks but not sales #facebookads
Ben Heath Intermediate 1y ago
How to pick Facebook ad markets
Digital Marketing & Growth
How to pick Facebook ad markets
Ben Heath Intermediate 1y ago
Can you run Facebook Ads without followers?
Digital Marketing & Growth
Can you run Facebook Ads without followers?
Ben Heath Intermediate 1y ago
People buy from people that look like them
Digital Marketing & Growth
People buy from people that look like them
Ben Heath Intermediate 1y ago
2 things that can MASSIVELY improve your Facebook Ad results
Digital Marketing & Growth ⚡ AI Lesson
2 things that can MASSIVELY improve your Facebook Ad results
Ben Heath Intermediate 1y ago
Use scarcity and urgency in your ads
Digital Marketing & Growth
Use scarcity and urgency in your ads
Ben Heath Intermediate 1y ago
Runescape and SEO Office Hours - Building in Public Day 226
Digital Marketing & Growth
Runescape and SEO Office Hours - Building in Public Day 226
Jacky Chou from Indexsy Intermediate 1y ago
How much you should ACTUALLY be spending on your Facebook Ads
Digital Marketing & Growth
How much you should ACTUALLY be spending on your Facebook Ads
Ben Heath Intermediate 1y ago
The 3 Pillars of Messaging for Marketing ANY Offer
Digital Marketing & Growth ⚡ AI Lesson
The 3 Pillars of Messaging for Marketing ANY Offer
Ben Heath Intermediate 1y ago
Why you’re PROBABLY not overdoing it #facebookads
Digital Marketing & Growth ⚡ AI Lesson
Why you’re PROBABLY not overdoing it #facebookads
Ben Heath Intermediate 1y ago
📚 Coursera Courses Opens on Coursera · Free to audit
1 / 3 View all →
How to edit and improve a Facebook Ad
📚 Coursera Course ↗
Self-paced
How to edit and improve a Facebook Ad
Opens on Coursera ↗
Economics and Global Trade Strategies
📚 Coursera Course ↗
Self-paced
Economics and Global Trade Strategies
Opens on Coursera ↗
Launch Viral Challenges
📚 Coursera Course ↗
Self-paced
Launch Viral Challenges
Opens on Coursera ↗
Beginner Affiliate Marketing: Start Earning On Day 1
📚 Coursera Course ↗
Self-paced
Beginner Affiliate Marketing: Start Earning On Day 1
Opens on Coursera ↗
Industrial Fluid systems & Smart Factory Automation
📚 Coursera Course ↗
Self-paced
Industrial Fluid systems & Smart Factory Automation
Opens on Coursera ↗
Event Management and Promotion Strategies
📚 Coursera Course ↗
Self-paced
Event Management and Promotion Strategies
Opens on Coursera ↗