Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

16,044
lessons
Skills in this topic
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Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
Why you’re struggling to scale your Facebook Ads (not what you’d expect!)
Digital Marketing & Growth
Why you’re struggling to scale your Facebook Ads (not what you’d expect!)
Ben Heath Intermediate 1y ago
Facebook Ads: Profit, Scale, and SUCCESS #digitalmarketing #socialads #facebookmarketing
Digital Marketing & Growth ⚡ AI Lesson
Facebook Ads: Profit, Scale, and SUCCESS #digitalmarketing #socialads #facebookmarketing
Professor Charley T Intermediate 1y ago
How I Challenge the Algorithm : Tracking SEO Experiments! 🤔 #shorts
Digital Marketing & Growth
How I Challenge the Algorithm : Tracking SEO Experiments! 🤔 #shorts
Jacky Chou from Indexsy Intermediate 1y ago
How much you should spend to test new Facebook Ads
Digital Marketing & Growth
How much you should spend to test new Facebook Ads
Ben Heath Intermediate 1y ago
Runescape and SEO Office Hours - Building in Public Day 232
Digital Marketing & Growth
Runescape and SEO Office Hours - Building in Public Day 232
Jacky Chou from Indexsy Intermediate 1y ago
#remotework #finance #remoteteams #workmeetings #corporatelife #zoommeeting
Digital Marketing & Growth
#remotework #finance #remoteteams #workmeetings #corporatelife #zoommeeting
Buffer Intermediate 1y ago
How to target rich audience on Facebook Ads
0:06
Digital Marketing & Growth ⚡ AI Lesson
How to target rich audience on Facebook Ads
Nouman Khan Yusufzai Intermediate 1y ago
Do Facebook Ads Feel Broken Right Now? #socialads #digitalmarketing #facebookmarketing
Digital Marketing & Growth
Do Facebook Ads Feel Broken Right Now? #socialads #digitalmarketing #facebookmarketing
Professor Charley T Intermediate 1y ago
How to Auto Optimize the Content Using Surfer SEO in 2025 🔥
3:52
Digital Marketing & Growth ⚡ AI Lesson
How to Auto Optimize the Content Using Surfer SEO in 2025 🔥
DroidCrunch Intermediate 1y ago
How to do SEO on autopilot with Ai! 🤯 #seo #ai #gohighlevel #webdesign
0:46
Digital Marketing & Growth ⚡ AI Lesson
How to do SEO on autopilot with Ai! 🤯 #seo #ai #gohighlevel #webdesign
Jasper Aiken Intermediate 1y ago
How to Increase Your Website Conversion Rates in 2025
Digital Marketing & Growth
How to Increase Your Website Conversion Rates in 2025
Semrush Intermediate 1y ago
The New Way to Build an SEO Agency
Digital Marketing & Growth
The New Way to Build an SEO Agency
Nathan Gotch Intermediate 1y ago
Speed vs Quality
Digital Marketing & Growth
Speed vs Quality
Authority Hacker Podcast Intermediate 1y ago
🚫 It’s not social media OR email marketing.⁠
Digital Marketing & Growth
🚫 It’s not social media OR email marketing.⁠
Alex Cattoni Intermediate 1y ago
Use these placement options to avoid wasting your ad budget!
Digital Marketing & Growth ⚡ AI Lesson
Use these placement options to avoid wasting your ad budget!
Ben Heath Intermediate 1y ago
Lookalike audiences are not what you think…
Digital Marketing & Growth
Lookalike audiences are not what you think…
Ben Heath Intermediate 1y ago
How targeting objections can open doors to more sales #facebookads
Digital Marketing & Growth
How targeting objections can open doors to more sales #facebookads
Ben Heath Intermediate 1y ago
How to reverse-engineer your ad budget to get as many customers as you want
Digital Marketing & Growth
How to reverse-engineer your ad budget to get as many customers as you want
Ben Heath Intermediate 1y ago
UGC is a superpower for better ad results… but nobody uses it!?
Digital Marketing & Growth ⚡ AI Lesson
UGC is a superpower for better ad results… but nobody uses it!?
Ben Heath Intermediate 1y ago
How to split-test Facebook ads the RIGHT way (and massively improve ad results)
Digital Marketing & Growth
How to split-test Facebook ads the RIGHT way (and massively improve ad results)
Ben Heath Intermediate 1y ago
When hiring a Facebook ads agency becomes a no-brainer
Digital Marketing & Growth ⚡ AI Lesson
When hiring a Facebook ads agency becomes a no-brainer
Ben Heath Intermediate 1y ago
It doesn’t matter if you lose money on Facebook Ads (Here’s why)
Digital Marketing & Growth
It doesn’t matter if you lose money on Facebook Ads (Here’s why)
Ben Heath Intermediate 1y ago
Why making all of your ads yourself is a BAD idea
Digital Marketing & Growth
Why making all of your ads yourself is a BAD idea
Ben Heath Intermediate 1y ago
Facebook ad psychological hack
Digital Marketing & Growth
Facebook ad psychological hack
Ben Heath Intermediate 1y ago
Next time you make ads, try this…
Digital Marketing & Growth
Next time you make ads, try this…
Ben Heath Intermediate 1y ago
Runescape and SEO Office Hours - Building in Public Day 229
Digital Marketing & Growth
Runescape and SEO Office Hours - Building in Public Day 229
Jacky Chou from Indexsy Intermediate 1y ago
How to tell when your price is too low…
Digital Marketing & Growth
How to tell when your price is too low…
Ben Heath Intermediate 1y ago
The NEW Instagram strategy to get sales
Digital Marketing & Growth
The NEW Instagram strategy to get sales
Ben Heath Intermediate 1y ago
Here’s why your ads get clicks but not sales #facebookads
Digital Marketing & Growth ⚡ AI Lesson
Here’s why your ads get clicks but not sales #facebookads
Ben Heath Intermediate 1y ago
How to pick Facebook ad markets
Digital Marketing & Growth
How to pick Facebook ad markets
Ben Heath Intermediate 1y ago
Can you run Facebook Ads without followers?
Digital Marketing & Growth
Can you run Facebook Ads without followers?
Ben Heath Intermediate 1y ago
People buy from people that look like them
Digital Marketing & Growth
People buy from people that look like them
Ben Heath Intermediate 1y ago
2 things that can MASSIVELY improve your Facebook Ad results
Digital Marketing & Growth ⚡ AI Lesson
2 things that can MASSIVELY improve your Facebook Ad results
Ben Heath Intermediate 1y ago
Use scarcity and urgency in your ads
Digital Marketing & Growth
Use scarcity and urgency in your ads
Ben Heath Intermediate 1y ago
Runescape and SEO Office Hours - Building in Public Day 226
Digital Marketing & Growth
Runescape and SEO Office Hours - Building in Public Day 226
Jacky Chou from Indexsy Intermediate 1y ago
How much you should ACTUALLY be spending on your Facebook Ads
Digital Marketing & Growth
How much you should ACTUALLY be spending on your Facebook Ads
Ben Heath Intermediate 1y ago
The 3 Pillars of Messaging for Marketing ANY Offer
Digital Marketing & Growth ⚡ AI Lesson
The 3 Pillars of Messaging for Marketing ANY Offer
Ben Heath Intermediate 1y ago
Why you’re PROBABLY not overdoing it #facebookads
Digital Marketing & Growth ⚡ AI Lesson
Why you’re PROBABLY not overdoing it #facebookads
Ben Heath Intermediate 1y ago
How long should your ads be? #facebookads
Digital Marketing & Growth ⚡ AI Lesson
How long should your ads be? #facebookads
Ben Heath Intermediate 1y ago
How to steal ads from a higher league (and explode your ad results!) #facebookads
Digital Marketing & Growth
How to steal ads from a higher league (and explode your ad results!) #facebookads
Ben Heath Intermediate 1y ago
Why your competitors AREN'T running Facebook Ads
Digital Marketing & Growth ⚡ AI Lesson
Why your competitors AREN'T running Facebook Ads
Ben Heath Intermediate 1y ago
📈 Drip Feeding Citations for SEO Success 🤔 Discover the Secret Strategy! #shorts
Digital Marketing & Growth
📈 Drip Feeding Citations for SEO Success 🤔 Discover the Secret Strategy! #shorts
Jacky Chou from Indexsy Intermediate 1y ago
🌐 Local vs  International CTR 🌍 Unlocking the Secrets! #shorts
Digital Marketing & Growth
🌐 Local vs International CTR 🌍 Unlocking the Secrets! #shorts
Jacky Chou from Indexsy Intermediate 1y ago
Why your ads only worked for five days #facebookads
Digital Marketing & Growth
Why your ads only worked for five days #facebookads
Ben Heath Intermediate 1y ago
How To Create Facebook Ads Instant Forms To Get MORE LEADS
Digital Marketing & Growth ⚡ AI Lesson
How To Create Facebook Ads Instant Forms To Get MORE LEADS
Ben Heath Intermediate 1y ago
The Meta Ads Library Hack Nobody Talks About! #facebookads
Digital Marketing & Growth ⚡ AI Lesson
The Meta Ads Library Hack Nobody Talks About! #facebookads
Ben Heath Intermediate 1y ago
Scaling changes your ads strategy #socialmediaadvertising #facebookads
Digital Marketing & Growth ⚡ AI Lesson
Scaling changes your ads strategy #socialmediaadvertising #facebookads
Ben Heath Intermediate 1y ago
"My lead quality sucks" - here's why #marketing #facebookads
Digital Marketing & Growth
"My lead quality sucks" - here's why #marketing #facebookads
Ben Heath Intermediate 1y ago
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