Tech Skills

Digital Marketing & Growth

SEO, social media, email marketing, paid ads, analytics and growth strategies

15,983
lessons
Skills in this topic
View full skill map →
Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model

Showing 1,387 reads from curated sources

Google Offers Free PC Upgrade For 500 Million Windows Users
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Google Offers Free PC Upgrade For 500 Million Windows Users
All change for Windows — it's now decision time for 30% of all PC owners.
How High-Growth Companies Actually Measure Marketing
Neil Patel Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
How High-Growth Companies Actually Measure Marketing
Key Takeaways Most marketing leaders know the challenge of marketing attribution well: you have dashboards full of data, but the numbers don’t reliably answer w
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Why Every Streaming Service Suddenly Wants a Podcast Strategy
According to some media executives, podcasts are the new day-time television.
ZDNet 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Android users can get up to $100 each from this class action suit - see if you're eligible
The suit alleges that Google sent data over cellular connections without your permission. Here's how to file for your share.
Introducing Schema Markup: Get Your Pages Found in Search and AI Results
Instapage 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Introducing Schema Markup: Get Your Pages Found in Search and AI Results
As marketing budgets tighten, it’s crucial to diversify. Organic search and AI-generated answers have become critical to growth, and the brands winning those pl
ZDNet 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Amazon is ending support for 8 Kindle models next month: Is yours on the list?
Starting in May, you won't be able to access the Kindle Store from your older device. Here are your best alternatives.
ZDNet 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Home Depot's Spring Black Friday sale starts this week: Here's what to know
Home Depot is discounting everything from grills to patio furniture to outdoor power equipment. Here's everything to know before you shop.
ZDNet 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
The 10 most popular products ZDNET readers bought last month (including a tiny storage option)
From phone cases to USB-C gear, these are the top tech gadgets and useful items our readers actually purchased last month.
TechCabal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Zazu taps Visa to launch online business accounts in Morocco
Zazu, a pan-African digital bank that serves small and medium-sized enterprises (SMEs), has partnered with Visa to launch a digital business account for Morocca
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
AMC Networks Is No More. Bow Before AMC Global Media.
AMC Networks officially changes its name to AMC Global Media ahead of upfront season.
Insta360 Launches Screen For Taking Selfies With A Phone’s Rear Camera
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Insta360 Launches Screen For Taking Selfies With A Phone’s Rear Camera
Take selfies or make videos using a phone's higher-quality rear camera. The Insta360 Snap is a second display that provides a real time mirror of a phone's main
Apple iPhone Fold Gets New Release And Screen Confirmation
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Apple iPhone Fold Gets New Release And Screen Confirmation
Apple is taking a "cautious" approach to the iPhone Fold release. New leaks suggest lower sales projections and confirm new display technology.
ZDNet 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
How I sync my smart thermostat with off-peak hour rates to reduce electricity costs
It's easy to stay comfortable while saving money thanks to these helpful IFTTT automations.
‘Destiny Rising’ Could Actually Replace ‘Destiny 2’ For The Time Being
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
‘Destiny Rising’ Could Actually Replace ‘Destiny 2’ For The Time Being
Destiny Rising is making content, Destiny 2 is not. Not much, in any case. And it could expand into something much larger.
TechCabal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
GSH to acquire majority stake in Uganda’s AKIBA to deepen tokenisation push
The deal, which is subject to regulatory approvals, will give GSH the licences and local infrastructure to run a broker‑dealer off‑ramp, a regulated exchange fo
TechCabal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Irene Mwendwa wants to prove the internet’s design is a women’s rights issue
She is also a tech lawyer who has spent years documenting how the internet punishes women leaders.
ZDNet 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
I tested the Suunto Spark earbuds for a month: Why air conduction audio is a winner
Suunto's new air conduction earbuds have replaced my bone conduction headphones during workouts, especially when I want a better audio experience.
Semrush Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
How to use Google Keyword Planner
Google Keyword Planner is a free tool. Here’s how to use it to find terms for content and ad campaigns.
Search Engine Journal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Google Confirms March 2026 Core Update Is Complete via @sejournal, @MattGSouthern
Google's March core update finished rolling out. Here's what to know about the rollout and when to check your data. The post Google Confirms March 2026 Core Upd
Search Engine Journal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
GEO Was Invented On Sand Hill Road
Behind the GEO trend is a familiar cycle: new acronym, same tactics, and a market built on fear of falling behind. The post GEO Was Invented On Sand Hill Road a
ZDNet 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
I just found a hidden Google Photos tool that clears storage in seconds - how it works
Google Photos now lets you swipe left and right to keep or delete photos and clear up space, though it's Android-only.
Search Engine Journal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Why Product Feeds Shouldn’t Be The Most Ignored SEO System In Ecommerce
Strengthen ecommerce visibility by optimizing product feeds for search intent, structured data, and AI-driven discovery. The post Why Product Feeds Shouldn’t Be
Greece will ban under-15s from social media from 2027, and wants the EU to follow
The Next Web AI 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Greece will ban under-15s from social media from 2027, and wants the EU to follow
PM Kyriakos Mitsotakis announced the ban in a TikTok video on Wednesday. It takes effect on 1 January 2027. Enforcement will rely on a state-mandated app on eve
Search Engine Journal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Google Says It Can Handle Multiple URLs To The Same Content via @sejournal, @martinibuster
Google's John Mueller answers question about how Google handles multiple URLs and duplicate content. The post Google Says It Can Handle Multiple URLs To The Sam
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
The Publicis-Microsoft Deal is Bigger Than You Think
As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnersh
The Verge 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Tractive’s new dog and cat trackers provide more health insights for your pets
After acquiring its competitor Whistle from Mars Petcare nearly a year ago, Tractive is introducing two new pet trackers today. The Cat 6 Mini features a sleeke
The Verge 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Insta360’s Snap is a tiny magnetic phone screen for taking rear-camera selfies
Insta360 just announced the Snap, a new smartphone accessory designed to improve the quality of your selfies. It works like a digital mirror magnetically attach
Search Engine Journal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
How To Turn AI Search Visibility Data Into a GEO Strategy That Closes Citation Gaps [Webinar] via @sejournal, @hethr_campbell
Learn how to optimize your GEO strategy by understanding which AI search signals truly drive brand citations. The post How To Turn AI Search Visibility Data Int
Techpoint Africa 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Egypt to regulate social media for minors with special SIM
Today on Techpoint Digest, we discuss Egypt's new plan to moderate social media for kids, South East Nigeria's plan to become a $200 billion economy with tech,
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Kepler’s Zach Schimpf Makes Music for Adult Swim—and About His Dogs
The content production leader for Kepler Creative learned the marketing basics at world-class orchestras.
FBI Warning—All Smartphone Users Must Stop this Tracking Now
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
FBI Warning—All Smartphone Users Must Stop this Tracking Now
Check this iPhone and Android setting now after new FBI warning.
ZDNet 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Pebblebee Halo vs. AirTag: One of these trackers has a 130dB siren and strobe light
The Pebblebee Halo isn't your ordinary tag; it's a complete personal safety device.
‘Stop Texting’—Apple Changes iPhone After 15 Years
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
‘Stop Texting’—Apple Changes iPhone After 15 Years
The FBI warned smartphone users to stop sending texts — here's what happens now.
Google’s Gmail Upgrade Decision—2 Billion Users Must Act Now
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Google’s Gmail Upgrade Decision—2 Billion Users Must Act Now
You have been warned — do not lave this "overwhelming" decision until it's too late.
Dev.to AI 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Create an XML Sitemap for Your Blog: A Simple Guide
The Essential Guide to Creating an XML Sitemap for Your Blog Hey there, fellow bloggers and content creators! Ever feel like your amazing blog posts are just… g
Sony Reveals More Details Of Its New Flagship RGB LED TVs – Including ‘True RGB’ Branding
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Sony Reveals More Details Of Its New Flagship RGB LED TVs – Including ‘True RGB’ Branding
Sony is on a mission to make everyone realize that all RGB LED TVs are far from equal.
‘Danny Go’ Has Followed Ms. Rachel And Blippi To Netflix
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
‘Danny Go’ Has Followed Ms. Rachel And Blippi To Netflix
Danny Go! has hit Netflix and joins its growing slate of entertainers in the children's genre including some heavy hitters like Ms. Rachel and Blippi.
Adweek 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Assemble’s Lara Vandenberg on Rethinking Marketing Teams for a Faster, Fragmented World
Inside the shift from fixed roles to flexible capabilities.
Techpoint Africa 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
OPay Showcases Smart Business Innovation at Nigeria Agrofood 2026
OPay, a leading financial technology company in Nigeria, participated as...
Cash On Its Way Out? Only If Digital Payments Can Work Together
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Cash On Its Way Out? Only If Digital Payments Can Work Together
Cash remains a preferred payment method even as digital options like credit cards, mobile apps and contactless payments have gained ground.
The Average ‘Crimson Desert’ Player Is Playing 22 Hours A Week
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
The Average ‘Crimson Desert’ Player Is Playing 22 Hours A Week
Crimson Desert has players so hooked they are playing it like a part-time job on average, and it's still not enough
Search Engine Journal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
How Consumers Navigate High-Stakes Purchases In AI Mode via @sejournal, @Kevin_Indig
New research shows AI Mode is reshaping buying decisions. Learn how to secure visibility, trust, and top placement. The post How Consumers Navigate High-Stakes
Dev.to AI 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Most Ad Audits Miss 5 of 7 Critical Dimensions. Here's the Framework I Built to Fix That.
Most ad campaign audits are shallow. They check ROAS, maybe creative performance, and call it a day. But after auditing dozens of campaigns across Meta, Google,
A New Kind Of Fitbit Is Coming
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
A New Kind Of Fitbit Is Coming
Rumors of the death of Fitbit are off the mark, with a new tracker set for release before too long. It's already on the wrist of Stephen Curry.
Adam W Is Taking Creator Strategy Off Screen And Into The Real World
Forbes Innovation 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Adam W Is Taking Creator Strategy Off Screen And Into The Real World
Adam W is bringing creator-led marketing into the real world, turning everyday cars into scalable media and redefining how brands reach consumers.
Search Engine Journal 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
From T-Shaped To M-Shaped: The PPC Career Evolution Nobody Is Talking About
PPC professionals commanding higher compensation are moving beyond T-shaped skill sets toward M-shaped expertise with multiple deep, complementary disciplines.
90+ May Marketing Ideas & Examples for Any Budget
WordStream Blog 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
90+ May Marketing Ideas & Examples for Any Budget
Connect with your customers in meaningful, memorable ways this month with your blog and social posts, emails, and more! The post 90+ May Marketing Ideas & Examp
The Verge 📣 Digital Marketing & Growth ⚡ AI Lesson 2w ago
Satechi’s 3-in-1 travel stand now wirelessly charges your phone at 25W
The WPC introduced the Qi2.2 standard in April 2025, but the rollout of faster wireless chargers has been relatively slow. Following companies like Nomad, Belki