Digital Marketing & Growth

Between a click and a conversion lies an experience, and that’s where growth is won or lost. It’s no surprise that 65% of consumers say a single positive experi

The Twelve South AirFly Pro 2 improves audio quality, streamlines connectivity, and makes in-flight entertainment much easier to enjoy.

Africa already shapes global social media through participation, content, and creativity. The next step is structural: building platforms that capture value, am

Google Analytics doesn’t have a heatmap feature. It never had. Google used to have a Chrome extension that allowed you to create a simple click... The post Goog

In an unusual move, Apple has released a support document advising iPhone users to update or risk web attacks from sophisticated new hacking tools.

Key Takeaways Customer lifetime value (CLV) is the revenue a customer is likely to generate over their entire relationship with your business. In marketing, it’

How creators build influence through long-form content, credibility, and deeper audience relationships—and what it means for brands.

You can easily use your old phone as a live home security camera and get alerts, two-way audio, and even recordings.

Incogni helps you erase your digital footprint. Here's how it holds up in 2026, and whether or not it's right for you.

There is a moment, usually around the third eerily accurate ad for something you only mentioned in an email, when you start to wonder what exactly your inbox kn

Prediction markets are working to ingratiate themselves with mainstream news and culture: The Golden Globes broadcast in January was plastered with Polymarket o

Video, photos, carousels, or text? We dug into Buffer’s data, analyzing millions of social posts from Instagram, TikTok, LinkedIn, Facebook, Threads, and more t

Are you struggling to reach local customers on TikTok? Wondering whether switching to a business account is worth the effort? In this article, you'll discover h

We analyzed 7.1 million TikTok posts to find the best time to post on TikTok in 2026. Here's what the data says — plus how to find your own best times.

How does a boutique social media agency manage 30+ client accounts without the usual headaches? Alexandrea Browman of Sapphire Social shares how Buffer became t

Rebel Audio is a new all-in-one podcasting tool that allows creators to record podcasts, edit, clip content for social, and publish episodes, all without ever l

The email sent to users on Wednesday provides the first concrete dates for a restructuring first reported by TechCabal on March 5, months after the $3 billion t

Three shifts are central to website optimization in the age of AI. To give you a roadmap of how to adapt your on-site CRO strategy,... The post Website Optimiza

It’s tempting but useless. The skin is unblemished and the perfect color. It’s well displayed, promoted widely and on sale. But there’s nothing inside. It’s not

On Techpoint Digest, we discuss Tanzania leading Africa’s contactless payment shift, why fintechs are expanding beyond one product, and lawmakers probing Showma

Are you marketing on the world’s third most-used social platform? These Instagram statistics can help you shape your strategy. The post 30+ Instagram statistics

Who has the time to keep up with TikTok trends every single day? These are the longer-term trends here to stay, at least for a little while. The post 11 of the

Learn how to promote your brand, reach new people, and engage your audience with Instagram Reels, Instagram's favorite format. The post Instagram Reels for busi

Facebook Groups are a powerful marketing tool helping you attract new and existing customers with exclusive content, community, and support. The post How to use

Key Takeaways Do you want to skip the read and get right to my top pick? The best blogging platform for most people is WordPress with Bluehost. If you want to s

In the context of websites, “above the fold” refers to the content that’s immediately visible on a webpage without scrolling. It’s essentially the first impress

Demonstrating its long-term commitment to Nigeria’s digital economy and regulatory...

Learn 6 ways to do keyword research to find relevant terms you can use on your site to grow visibility.

A lot of teams run experiments. But only a few capture their full value. Here’s the pattern most testing teams follow: And then? The learnings remain hidden in

Learn the ideal image sizes for all types of Instagram posts so your content is always pixel-perfect.

How do AI search engines describe your brand—and what happens if they get it wrong? In this case study, Czech SEO specialist Zbyněk Fridrich shares the exact wo

You'll recognize some of these social media sites right away. Others might be new to you — and could be exactly what your brand needs to reach the right people.

But there’s a practical distinction worth drawing, and it changes how you apply the idea. Search intent is about optimizing content to match what the search res

For years, SEO followed a fairly predictable playbook: create valuable content, optimize it for search engines, and compete for rankings on Google. But the way

That may sound defeatist, but unfortunately that’s just how the web works. Rankings slip, competitors improve, search intent shifts, and what was your best-perf

We analyzed more than 8.7 million tweets to pinpoint the best time, day, and post format for maximum engagement on X (formerly Twitter).

The most popular platforms aren’t always the most profitable. An Instapage survey of 1,440 marketers found that while 87% use Google or Meta Ads, only 44% repor

WIRED spoke with Nick Fox, Google’s SVP of knowledge and information, about how AI is changing the company’s advertising business.

Tinder just got a major revamp as it attempts to reengage its user base and attract younger daters. This includes in-person events, AI enhancements, and even vi

Master CRO! Learn what a website conversion specialist does, essential skills, tools, and how to turn visitors into customers for higher ROI. The post Who is a

Are you spending most of your marketing budget chasing new customers while the ones you have are leaving? Do you suspect that better customer retention could be

You’re paying $5 per click to drive traffic to your job postings. Candidates click your ad, land on your careers page, and leave. No application. No lead. Just

I've pulled together 26 free Instagram tools that can genuinely help creators, marketers, and small businesses grow their accounts without spending a dime.

A good XML sitemap serves as a roadmap for your website, guiding Google to all your important pages. XML sitemaps can be beneficial for SEO, helping Google find

Express your brand's personality, attract customers, and celebrate diversity! The post 57 Fresh April Marketing Ideas to Brighten Your Calendar appeared first o

Your social media analytics are scattered across half a dozen dashboards. Here are 11 tools that pull it all together — and help you make sense of all the numbe

If you’re running A/B tests in 2026, you’re part of a pretty exclusive club. Less than 0.2% of all websites even experiment at all. But among the sites that do

Search is shifting from keywords to intent. Find out how to prepare your strategy. The post Keywords Still Matter in Google Ads, But Intent Matters More (Here’s