Tech Skills
Digital Marketing & Growth
SEO, social media, email marketing, paid ads, analytics and growth strategies
Skills in this topic
7 skills — Sign in to track your progress
Marketing Basics
beginner
Map a customer journey from awareness to purchase
Social Media Marketing
beginner
Build a content calendar across 3 platforms
SEO & SEM
intermediate
Do keyword research with Ahrefs or SEMrush
AI Marketing
intermediate
Generate and repurpose content at scale with AI
Email Marketing
intermediate
Build a 5-email welcome sequence
Video Marketing
intermediate
Optimise a YouTube channel for SEO and watch time
Growth Analytics
advanced
Build a multi-touch attribution model
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![How to Create Lookalike Audience on Facebook Ads [2025 Full Guide]](https://i.ytimg.com/vi/HyEHNbMZnR0/hqdefault.jpg)
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![How to Create an Email Sequence on Mailchimp [2025 Full Guide]](https://i.ytimg.com/vi/9S6H9rNq9tM/hqdefault.jpg)
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