Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3,096
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
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3D Scanning - Computerphile
Copywriting & Content Strategy ⚡ AI Lesson
3D Scanning - Computerphile
Computerphile Intermediate 9y ago
Copywriting vs. Content Writing – What's The Difference?
Copywriting & Content Strategy
Copywriting vs. Content Writing – What's The Difference?
Alex Cattoni Intermediate 9y ago
How to Create a Responsive Website from Scratch - Part 1: The HTML #Responsive #HTML5
Copywriting & Content Strategy
How to Create a Responsive Website from Scratch - Part 1: The HTML #Responsive #HTML5
Kevin Powell Intermediate 9y ago
How To Show Hidden Elements On Sales Pages
Copywriting & Content Strategy ⚡ AI Lesson
How To Show Hidden Elements On Sales Pages
Matt Wolfe Intermediate 9y ago
UI & UX Hack From DCBKK - The 'Trick' For A High Converting Website
Copywriting & Content Strategy
UI & UX Hack From DCBKK - The 'Trick' For A High Converting Website
Miles Beckler Intermediate 9y ago
Scott Galloway: Brands Shift, Amazon Lifts
Copywriting & Content Strategy
Scott Galloway: Brands Shift, Amazon Lifts
Gartner for Marketing Intermediate 9y ago
2 things to do when writing email subject lines
1:38
Copywriting & Content Strategy ⚡ AI Lesson
2 things to do when writing email subject lines
Organized Audrey Intermediate 9y ago
Lenardo's & Lenardon'ts Eps #2: Customer Service
Copywriting & Content Strategy
Lenardo's & Lenardon'ts Eps #2: Customer Service
Sunny Lenarduzzi Intermediate 9y ago
Web Scraping with Nokogirl/Kimono by Robert Krabek
Copywriting & Content Strategy
Web Scraping with Nokogirl/Kimono by Robert Krabek
CS50 Intermediate 9y ago
Muhammad Ali's biggest fights were outside the ring
Copywriting & Content Strategy ⚡ AI Lesson
Muhammad Ali's biggest fights were outside the ring
Vox Intermediate 10y ago
MozCon 2014 - 27 - Nathalie Nahai - The Psychology of Persuasive Content for "Boring" Industries
Copywriting & Content Strategy
MozCon 2014 - 27 - Nathalie Nahai - The Psychology of Persuasive Content for "Boring" Industries
Moz Intermediate 10y ago
How Customers Experience Your Brand ft. Brian Solis
Copywriting & Content Strategy
How Customers Experience Your Brand ft. Brian Solis
Sunny Lenarduzzi Intermediate 10y ago
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris
Copywriting & Content Strategy
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris
Search Engine Journal Intermediate 10y ago
Proven Copywriting Formula That Works - The Structure of Persuasive Copy - Dan Lok
Copywriting & Content Strategy
Proven Copywriting Formula That Works - The Structure of Persuasive Copy - Dan Lok
Dan Lok Intermediate 10y ago
Ask Yoast: how to handle duplicate content
Copywriting & Content Strategy ⚡ AI Lesson
Ask Yoast: how to handle duplicate content
Yoast Intermediate 10y ago
Data Skeptic book giveaway contest winner selection
Copywriting & Content Strategy ⚡ AI Lesson
Data Skeptic book giveaway contest winner selection
Data Skeptic Intermediate 10y ago
How to Craft a Brilliant Guarantee with "Risk Reversal" with DJ Richoux
Copywriting & Content Strategy
How to Craft a Brilliant Guarantee with "Risk Reversal" with DJ Richoux
Dan Lok Intermediate 10y ago
Let's Give People More Feedback and Appreciation for Their Work.
Copywriting & Content Strategy
Let's Give People More Feedback and Appreciation for Their Work.
Thomas Frank Intermediate 10y ago
What's in My Backpack? - College Info Geek
Copywriting & Content Strategy
What's in My Backpack? - College Info Geek
Thomas Frank Intermediate 10y ago
Direct Response Copywriting
1:14
Copywriting & Content Strategy ⚡ AI Lesson
Direct Response Copywriting
Pro Video Booth Intermediate 10y ago
Football physics: The "impossible" free kick - Erez Garty
Copywriting & Content Strategy
Football physics: The "impossible" free kick - Erez Garty
TED-Ed Intermediate 10y ago
How do geckos defy gravity? - Eleanor Nelsen
Copywriting & Content Strategy
How do geckos defy gravity? - Eleanor Nelsen
TED-Ed Intermediate 11y ago
The scariest chart in America
Copywriting & Content Strategy
The scariest chart in America
Vox Intermediate 11y ago
Inverting the signal with a transistor | Digital electronics (9 of 10)
Copywriting & Content Strategy
Inverting the signal with a transistor | Digital electronics (9 of 10)
Ben Eater Intermediate 11y ago
Using a transistor to solve our problem | Digital electronics (8 of 10)
Copywriting & Content Strategy
Using a transistor to solve our problem | Digital electronics (8 of 10)
Ben Eater Intermediate 11y ago
MozCon 2012 - 09 - Mike King - Social Tools & Data Mining: Making a Case for Content Strategy
Copywriting & Content Strategy
MozCon 2012 - 09 - Mike King - Social Tools & Data Mining: Making a Case for Content Strategy
Moz Intermediate 11y ago
Frank Kern | Frank Kern
Copywriting & Content Strategy
Frank Kern | Frank Kern
Frank Kern Intermediate 11y ago
Raspberry pi with Python for Robotics 2 - Motor Control
Copywriting & Content Strategy
Raspberry pi with Python for Robotics 2 - Motor Control
sentdex Intermediate 12y ago
Build Your Own Supercomputer 6 - Copying Master Node
Copywriting & Content Strategy
Build Your Own Supercomputer 6 - Copying Master Node
sentdex Intermediate 12y ago
How to make Videos for Business: Content Strategy
Copywriting & Content Strategy
How to make Videos for Business: Content Strategy
Sunny Lenarduzzi Intermediate 10y ago
Don't Sell Deliverables - Sell Results! with DJ Richoux
Copywriting & Content Strategy
Don't Sell Deliverables - Sell Results! with DJ Richoux
Dan Lok Intermediate 10y ago
20 Useful Websites Every Student Should Know About - College Info Geek
Copywriting & Content Strategy
20 Useful Websites Every Student Should Know About - College Info Geek
Thomas Frank Intermediate 10y ago
10 Study Tips for Earning an A on Your Next Exam - College Info Geek
Copywriting & Content Strategy
10 Study Tips for Earning an A on Your Next Exam - College Info Geek
Thomas Frank Intermediate 10y ago
Sleep Schedules vs. Staying Up Late - College Info Geek
Copywriting & Content Strategy
Sleep Schedules vs. Staying Up Late - College Info Geek
Thomas Frank Intermediate 10y ago
When You Just CAN'T Motivate Yourself to Study, Consider This - College Info Geek
Copywriting & Content Strategy
When You Just CAN'T Motivate Yourself to Study, Consider This - College Info Geek
Thomas Frank Intermediate 10y ago
How I Organize My Notes, Homework, and School Files - College Info Geek
Copywriting & Content Strategy
How I Organize My Notes, Homework, and School Files - College Info Geek
Thomas Frank Intermediate 10y ago
Self-Discipline Advice from a Roman Emperor - College Info Geek
Copywriting & Content Strategy
Self-Discipline Advice from a Roman Emperor - College Info Geek
Thomas Frank Intermediate 10y ago
How to Deal with Student Burnout - College Info Geek
Copywriting & Content Strategy
How to Deal with Student Burnout - College Info Geek
Thomas Frank Intermediate 11y ago
10 Ways to Avoid Making Stupid Mistakes on Exams - College Info Geek
Copywriting & Content Strategy
10 Ways to Avoid Making Stupid Mistakes on Exams - College Info Geek
Thomas Frank Intermediate 11y ago
3 Books Every Student Should Read - College Info Geek
Copywriting & Content Strategy
3 Books Every Student Should Read - College Info Geek
Thomas Frank Intermediate 11y ago
5 Ways to Build Focus and Concentration - College Info Geek
Copywriting & Content Strategy
5 Ways to Build Focus and Concentration - College Info Geek
Thomas Frank Intermediate 11y ago
How to Graduate on Time - College Info Geek
Copywriting & Content Strategy
How to Graduate on Time - College Info Geek
Thomas Frank Intermediate 11y ago
Connecting to a mystery signal | Digital electronics (4 of 10)
Copywriting & Content Strategy
Connecting to a mystery signal | Digital electronics (4 of 10)
Ben Eater Intermediate 11y ago
Obama on the state of the world: the extended Vox conversation
Copywriting & Content Strategy ⚡ AI Lesson
Obama on the state of the world: the extended Vox conversation
Vox Intermediate 11y ago
Welcome to Vox
Copywriting & Content Strategy
Welcome to Vox
Vox Intermediate 11y ago
The 6 most important sentences from Obama's State of the Union
Copywriting & Content Strategy
The 6 most important sentences from Obama's State of the Union
Vox Intermediate 11y ago
10 Steps to Earning Awesome Grades (While Studying Less)
Copywriting & Content Strategy
10 Steps to Earning Awesome Grades (While Studying Less)
Thomas Frank Intermediate 11y ago
MozCon 2011 - 08 - Ian Lurie - Content Strategy: What Works (and What Doesn't)
Copywriting & Content Strategy
MozCon 2011 - 08 - Ian Lurie - Content Strategy: What Works (and What Doesn't)
Moz Intermediate 11y ago
📚 Continue on Coursera External links · Free to audit
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Introduction to the Orbital Perspective
📚 External: Coursera ↗
Self-paced
Introduction to the Orbital Perspective
Opens on Coursera ↗
Social Media Storytelling: Videos for Instagram & YouTube
📚 External: Coursera ↗
Self-paced
Social Media Storytelling: Videos for Instagram & YouTube
Opens on Coursera ↗
Storytelling und Einflussnahme: effektive Kommunikation
📚 External: Coursera ↗
Self-paced
Storytelling und Einflussnahme: effektive Kommunikation
Opens on Coursera ↗
TikTok Effects: Sound & Visuals
📚 External: Coursera ↗
Self-paced
TikTok Effects: Sound & Visuals
Opens on Coursera ↗
Social Media Content Creation with Canva
📚 External: Coursera ↗
Self-paced
Social Media Content Creation with Canva
Opens on Coursera ↗
Leading with Questions
📚 External: Coursera ↗
Self-paced
Leading with Questions
Opens on Coursera ↗