Tailor Your Message

Coursera Course · Coursera

Open Course on Coursera

Free to audit · Opens on Coursera

Tailor Your Message

Coursera · Intermediate ·🖊️ Copywriting & Content Strategy ·2h ago
Strong sales solutions often stall not because the offer is wrong, but because follow-up messages don’t align with how buyers think and decide. Buyers disengage when communication feels generic, unclear, or misaligned with their priorities. This course helps close that gap by building a practical, repeatable approach to tailoring and improving follow-up communication. Tailor Your Message focuses on two essential skills. First, you’ll learn to diagnose a buyer’s communication and decision style using the DISC framework and apply those insights to write follow-up emails that are clear, relevant…
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