Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3,040
lessons
Skills in this topic
View full skill map →
Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
Videos 3,033 Reads 7
Level: All Beginner Intermediate Advanced
Any Length Short (<5m) Medium (5-20m) Long (>20m)
Newest Popular Oldest
a16z Podcast | VR, AR, and Beyond: The New Medium of Human Experience
Copywriting & Content Strategy ⚡ AI Lesson
a16z Podcast | VR, AR, and Beyond: The New Medium of Human Experience
a16z Intermediate 7y ago
a16z Podcast | 'In the Eye of a Tornado': Views on Innovation from China
Copywriting & Content Strategy ⚡ AI Lesson
a16z Podcast | 'In the Eye of a Tornado': Views on Innovation from China
a16z Intermediate 7y ago
3 Types of Friends to Avoid in 2019 If You Want To Succeed
Copywriting & Content Strategy
3 Types of Friends to Avoid in 2019 If You Want To Succeed
Vanessa Lau Intermediate 7y ago
New Year Resolutions for Aspiring Entrepreneurs to Succeed in 2019
Copywriting & Content Strategy
New Year Resolutions for Aspiring Entrepreneurs to Succeed in 2019
Vanessa Lau Intermediate 7y ago
Compute All Mnemonics For A Phone Number (Recursion/Backtracking Problem)
Copywriting & Content Strategy
Compute All Mnemonics For A Phone Number (Recursion/Backtracking Problem)
Back To Back SWE Intermediate 7y ago
TIC TAC TOE FROM SCRATCH - CS50 on Twitch, EP. 12
Copywriting & Content Strategy
TIC TAC TOE FROM SCRATCH - CS50 on Twitch, EP. 12
CS50 Intermediate 7y ago
How to write the perfect email subject line 2019 (BEST TIPS/TRICKS FOR EMAIL MARKETERS)
2:53
Copywriting & Content Strategy ⚡ AI Lesson
How to write the perfect email subject line 2019 (BEST TIPS/TRICKS FOR EMAIL MARKETERS)
Stat Social Management Intermediate 7y ago
7 Tips for Writing Effective Sales Email Subject Lines
1:24
Copywriting & Content Strategy ⚡ AI Lesson
7 Tips for Writing Effective Sales Email Subject Lines
MediaRadar Intermediate 7y ago
3 Ways To Find A Mentor
Copywriting & Content Strategy
3 Ways To Find A Mentor
Dan Lok Intermediate 7y ago
3 Editing Tips: Stay Organized, Have A Hook, Have A Clear Goal
Copywriting & Content Strategy ⚡ AI Lesson
3 Editing Tips: Stay Organized, Have A Hook, Have A Clear Goal
The Futur Intermediate 7y ago
Persuasion, Data, & Collaboration: Building Links in 2016 Presented by Kirsty Hulse
Copywriting & Content Strategy
Persuasion, Data, & Collaboration: Building Links in 2016 Presented by Kirsty Hulse
Moz Intermediate 7y ago
5 Conversion Copy Tips Every SEO Writer Needs to Know
Copywriting & Content Strategy
5 Conversion Copy Tips Every SEO Writer Needs to Know
Search Engine Journal Intermediate 7y ago
Website About Page Tips: 7 Secrets to Get it Right
Copywriting & Content Strategy
Website About Page Tips: 7 Secrets to Get it Right
Wes McDowell Intermediate 7y ago
Why obvious lies make great propaganda
Copywriting & Content Strategy
Why obvious lies make great propaganda
Vox Intermediate 7y ago
How to write successful email subject lines
3:56
Copywriting & Content Strategy ⚡ AI Lesson
How to write successful email subject lines
eMarketeer Intermediate 7y ago
How "levee wars" are making floods worse
Copywriting & Content Strategy
How "levee wars" are making floods worse
Vox Intermediate 7y ago
Actual Live Sales Call With Dan Lok
Copywriting & Content Strategy
Actual Live Sales Call With Dan Lok
Dan Lok Intermediate 7y ago
Ground Up 060 - Searching for Meaning w/ Tyler Babin
Copywriting & Content Strategy
Ground Up 060 - Searching for Meaning w/ Tyler Babin
Matt D'Avella Intermediate 7y ago
5 PPC Copywriting Best Practices for Extra Effective Text Ads
Copywriting & Content Strategy
5 PPC Copywriting Best Practices for Extra Effective Text Ads
Search Engine Journal Intermediate 8y ago
Ground Up 058 - Storytelling w/ Joe Beshenkovsky
Copywriting & Content Strategy
Ground Up 058 - Storytelling w/ Joe Beshenkovsky
Matt D'Avella Intermediate 8y ago
NASA’s Crazy Plan to Send a Space Submarine to Titan
Copywriting & Content Strategy ⚡ AI Lesson
NASA’s Crazy Plan to Send a Space Submarine to Titan
Seeker Intermediate 8y ago
The rise and fall of the Assyrian Empire - Marian H Feldman
Copywriting & Content Strategy
The rise and fall of the Assyrian Empire - Marian H Feldman
TED-Ed Intermediate 8y ago
The Storytelling Edge | Joe Lazauskas | Talks at Google
Copywriting & Content Strategy
The Storytelling Edge | Joe Lazauskas | Talks at Google
Talks at Google Intermediate 8y ago
The Most Important Word In Marketing - You Need To Get This One Right! Plus A Bonus At The End...
Copywriting & Content Strategy
The Most Important Word In Marketing - You Need To Get This One Right! Plus A Bonus At The End...
Miles Beckler Intermediate 8y ago
Free Copywriting Training Today Only! And A Video Sales Letter (VSL) Update
Copywriting & Content Strategy
Free Copywriting Training Today Only! And A Video Sales Letter (VSL) Update
Miles Beckler Intermediate 8y ago
Workshop recap YoastCon 2017
Copywriting & Content Strategy
Workshop recap YoastCon 2017
Yoast Intermediate 8y ago
a16z Podcast | Writing a New Language of Storytelling with Virtual Reality
Copywriting & Content Strategy ⚡ AI Lesson
a16z Podcast | Writing a New Language of Storytelling with Virtual Reality
a16z Intermediate 7y ago
How To Be Consistent on Youtube to GROW FAST 2022 | 5 Steps to Success
Copywriting & Content Strategy
How To Be Consistent on Youtube to GROW FAST 2022 | 5 Steps to Success
Vanessa Lau Intermediate 7y ago
How To Start a Youtube Channel in 2019 and Gain 1000 Subscribers FAST!
Copywriting & Content Strategy
How To Start a Youtube Channel in 2019 and Gain 1000 Subscribers FAST!
Vanessa Lau Intermediate 7y ago
Signs You're Burning Out (and How to Avoid Them!) | Advice for Workaholic Millennials in Corporate
Copywriting & Content Strategy
Signs You're Burning Out (and How to Avoid Them!) | Advice for Workaholic Millennials in Corporate
Vanessa Lau Intermediate 7y ago
Books and Podcasts that Helped Me Quit my Job (FOR MILLENNIALS)
Copywriting & Content Strategy
Books and Podcasts that Helped Me Quit my Job (FOR MILLENNIALS)
Vanessa Lau Intermediate 7y ago
"I feel lost and I don't know what to do with my life " | Advice for Millennials
Copywriting & Content Strategy
"I feel lost and I don't know what to do with my life " | Advice for Millennials
Vanessa Lau Intermediate 7y ago
How I SAVE MORE MONEY working MINIMUM WAGE vs. $65K/year corporate job (MILLENNIAL MONEY MISTAKES!)
Copywriting & Content Strategy
How I SAVE MORE MONEY working MINIMUM WAGE vs. $65K/year corporate job (MILLENNIAL MONEY MISTAKES!)
Vanessa Lau Intermediate 7y ago
WHAT TO EXPECT: THE 10 Emotional Stages of Quitting a Corporate Job
Copywriting & Content Strategy
WHAT TO EXPECT: THE 10 Emotional Stages of Quitting a Corporate Job
Vanessa Lau Intermediate 7y ago
Morning Routine to GET OUT OF A SLUMP (And Have a Productive Day!)
Copywriting & Content Strategy
Morning Routine to GET OUT OF A SLUMP (And Have a Productive Day!)
Vanessa Lau Intermediate 7y ago
3 Habits That KILL Your Success (That You Don’t Even Notice)
Copywriting & Content Strategy
3 Habits That KILL Your Success (That You Don’t Even Notice)
Vanessa Lau Intermediate 7y ago
Things to Know BEFORE Quitting Your Job (WITHOUT ANOTHER ONE LINED UP!)
Copywriting & Content Strategy
Things to Know BEFORE Quitting Your Job (WITHOUT ANOTHER ONE LINED UP!)
Vanessa Lau Intermediate 7y ago
WHY I QUIT MY CORPORATE JOB (FOR MILLENNIALS)
Copywriting & Content Strategy
WHY I QUIT MY CORPORATE JOB (FOR MILLENNIALS)
Vanessa Lau Intermediate 7y ago
WANT MOTIVATION TO CHANGE YOUR LIFE? WATCH THIS.
Copywriting & Content Strategy
WANT MOTIVATION TO CHANGE YOUR LIFE? WATCH THIS.
Vanessa Lau Intermediate 7y ago
Why the street gang MS-13 is an American problem
Copywriting & Content Strategy
Why the street gang MS-13 is an American problem
Vox Intermediate 7y ago
5 LESSONS AFTER GRADUATION (EXPECTATIONS VS REALITY)
Copywriting & Content Strategy
5 LESSONS AFTER GRADUATION (EXPECTATIONS VS REALITY)
Vanessa Lau Intermediate 7y ago
How to STOP feeling behind in life (AND START TAKING ACTION!)
Copywriting & Content Strategy
How to STOP feeling behind in life (AND START TAKING ACTION!)
Vanessa Lau Intermediate 7y ago
The voices of children separated at the border
Copywriting & Content Strategy ⚡ AI Lesson
The voices of children separated at the border
Vox Intermediate 7y ago
The 3 Best Habits Of Rich People
Copywriting & Content Strategy
The 3 Best Habits Of Rich People
Dan Lok Intermediate 7y ago
Why people are buying cartoon cats on the blockchain
Copywriting & Content Strategy ⚡ AI Lesson
Why people are buying cartoon cats on the blockchain
Vox Intermediate 7y ago
Why I Don’t Read Books
Copywriting & Content Strategy
Why I Don’t Read Books
Dan Lok Intermediate 7y ago
How To Set Goals And Actually Achieve Them - Boss In The Bentley
Copywriting & Content Strategy
How To Set Goals And Actually Achieve Them - Boss In The Bentley
Dan Lok Intermediate 8y ago
Bruce Lee JKD Speed Training
Copywriting & Content Strategy
Bruce Lee JKD Speed Training
Dan Lok Intermediate 8y ago
📚 Coursera Courses Opens on Coursera · Free to audit
1 / 3 View all →
Strategic Content Design: UX Research & Tools
📚 Coursera Course ↗
Self-paced
Strategic Content Design: UX Research & Tools
Opens on Coursera ↗
Instagram Insights: Crack the Algorithm
📚 Coursera Course ↗
Self-paced
Instagram Insights: Crack the Algorithm
Opens on Coursera ↗
Digital Creativity
📚 Coursera Course ↗
Self-paced
Digital Creativity
Opens on Coursera ↗
TikTok Effects: Sound & Visuals
📚 Coursera Course ↗
Self-paced
TikTok Effects: Sound & Visuals
Opens on Coursera ↗
Leadership Communication for Maximum Impact: Storytelling
📚 Coursera Course ↗
Self-paced
Leadership Communication for Maximum Impact: Storytelling
Opens on Coursera ↗
YouTube Editing: Enhance Videos
📚 Coursera Course ↗
Self-paced
YouTube Editing: Enhance Videos
Opens on Coursera ↗