Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

4,229
lessons
Skills in this topic
View full skill map →
Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
The #1 Messaging Mistake That Keeps Writers Broke & Frustrated
Copywriting & Content Strategy
The #1 Messaging Mistake That Keeps Writers Broke & Frustrated
Alex Cattoni Beginner 6y ago
Elon Musk's Neuralink: Merging Your Brain With AI
Copywriting & Content Strategy
Elon Musk's Neuralink: Merging Your Brain With AI
365 Data Science Beginner 6y ago
7 Powerful Ways To Write Better Sales Copy
Copywriting & Content Strategy
7 Powerful Ways To Write Better Sales Copy
Dan Lok Beginner 6y ago
How to Write Headlines People Can’t Help but Click [Powerful Formulas Included]
Copywriting & Content Strategy
How to Write Headlines People Can’t Help but Click [Powerful Formulas Included]
Neil Patel Beginner 6y ago
9 Shocking Facts About Email Marketing
Copywriting & Content Strategy
9 Shocking Facts About Email Marketing
Alex Cattoni Beginner 6y ago
7 Easy Copywriting Tricks (Works Even If You Have No Experience)
Copywriting & Content Strategy
7 Easy Copywriting Tricks (Works Even If You Have No Experience)
Dan Lok Beginner 6y ago
How to Embed a Facebook Video in WordPress
Copywriting & Content Strategy
How to Embed a Facebook Video in WordPress
WPBeginner - WordPress Tutorials Beginner 6y ago
HOW TO GET 5,000 INSTAGRAM FOLLOWERS IN 5 MINUTES
Copywriting & Content Strategy
HOW TO GET 5,000 INSTAGRAM FOLLOWERS IN 5 MINUTES
Sunny Lenarduzzi Beginner 6y ago
Get Started in UX With This Book: UX Bites
Copywriting & Content Strategy
Get Started in UX With This Book: UX Bites
Flux Academy Beginner 6y ago
HackTheBox - Fortune
Copywriting & Content Strategy ⚡ AI Lesson
HackTheBox - Fortune
IppSec Beginner 6y ago
OWNING the Instagram Algorithm (Personal Branding 101)
Copywriting & Content Strategy
OWNING the Instagram Algorithm (Personal Branding 101)
Sunny Lenarduzzi Beginner 6y ago
Universal Principles Of Design
Copywriting & Content Strategy
Universal Principles Of Design
Flux Academy Beginner 7y ago
How To Become A 6-Figure Copywriter - 3 Keys To Higher Income
Copywriting & Content Strategy
How To Become A 6-Figure Copywriter - 3 Keys To Higher Income
Dan Lok Beginner 6y ago
How Much Do Copywriters Really Earn?
Copywriting & Content Strategy
How Much Do Copywriters Really Earn?
Dan Lok Beginner 6y ago
What is Copywriting? The ABCs of Copywriting for Beginners
Copywriting & Content Strategy
What is Copywriting? The ABCs of Copywriting for Beginners
Alex Cattoni Beginner 6y ago
What Does A Copywriter Do?
Copywriting & Content Strategy
What Does A Copywriter Do?
Dan Lok Beginner 6y ago
Copywriting Tips: How To Write The Perfect Sales Pitch
Copywriting & Content Strategy
Copywriting Tips: How To Write The Perfect Sales Pitch
Alex Cattoni Beginner 6y ago
7 Mentalities That Will Make You Poor
Copywriting & Content Strategy
7 Mentalities That Will Make You Poor
Dan Lok Beginner 6y ago
The FASTEST Way To Build A Superstar Copywriting Team
Copywriting & Content Strategy
The FASTEST Way To Build A Superstar Copywriting Team
Dan Lok Beginner 6y ago
How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails
Copywriting & Content Strategy ⚡ AI Lesson
How To NOT Write Copy: 8 Bad Copywriting Examples & Marketing Fails
Alex Cattoni Beginner 6y ago
3 Ways To Getting Your First Freelance Writing Jobs
Copywriting & Content Strategy
3 Ways To Getting Your First Freelance Writing Jobs
Dan Lok Beginner 6y ago
7 Copywriting Exercises You Can Do Right Now
Copywriting & Content Strategy
7 Copywriting Exercises You Can Do Right Now
Dan Lok Beginner 6y ago
How To Become A Copywriter (With NO Experience)
Copywriting & Content Strategy
How To Become A Copywriter (With NO Experience)
Dan Lok Beginner 6y ago
Why You Should NEVER Judge A Prospect
Copywriting & Content Strategy
Why You Should NEVER Judge A Prospect
Dan Lok Beginner 6y ago
5 Copywriting Tips For Beginners
11:24
Copywriting & Content Strategy ⚡ AI Lesson
5 Copywriting Tips For Beginners
Dan Lok Beginner 6y ago
Copywriting Examples: 10 Brands With A Killer Slogan
Copywriting & Content Strategy ⚡ AI Lesson
Copywriting Examples: 10 Brands With A Killer Slogan
Alex Cattoni Beginner 6y ago
3 Negotiation Secrets To Always Get What You Want
Copywriting & Content Strategy
3 Negotiation Secrets To Always Get What You Want
Dan Lok Beginner 6y ago
What Is Copywriting? How Do You Get Into It?
9:24
Copywriting & Content Strategy ⚡ AI Lesson
What Is Copywriting? How Do You Get Into It?
Dan Lok Beginner 6y ago
How To Impress Rich And Successful People
Copywriting & Content Strategy
How To Impress Rich And Successful People
Dan Lok Beginner 6y ago
7 Timeless Investing Principles To Grow Your Wealth Compilation
Copywriting & Content Strategy
7 Timeless Investing Principles To Grow Your Wealth Compilation
Dan Lok Beginner 6y ago
How To Write Sales Copy That Sells | 3 Copywriting Tips from Zach Browman
Copywriting & Content Strategy
How To Write Sales Copy That Sells | 3 Copywriting Tips from Zach Browman
Alex Cattoni Beginner 6y ago
How To Self Publish Your First Book
Copywriting & Content Strategy
How To Self Publish Your First Book
Dan Lok Beginner 6y ago
The #1 Enemy Holding You Back From Success
Copywriting & Content Strategy
The #1 Enemy Holding You Back From Success
Dan Lok Beginner 6y ago
Two Reasons To NOT Vlog (It's Not What You Think)
Copywriting & Content Strategy
Two Reasons To NOT Vlog (It's Not What You Think)
Dan Lok Beginner 6y ago
How To Travel And Still Do Work
Copywriting & Content Strategy
How To Travel And Still Do Work
Dan Lok Beginner 6y ago
How To Write Killer Email Subject Lines
Copywriting & Content Strategy ⚡ AI Lesson
How To Write Killer Email Subject Lines
Alex Cattoni Beginner 6y ago
How Hard Should You Work?
Copywriting & Content Strategy
How Hard Should You Work?
Dan Lok Beginner 6y ago
6 Tips From The Best Digital Marketing Mastermind Group
Copywriting & Content Strategy
6 Tips From The Best Digital Marketing Mastermind Group
Alex Cattoni Beginner 6y ago
When You Have Been Screwed Over By A Business Partner
Copywriting & Content Strategy
When You Have Been Screwed Over By A Business Partner
Dan Lok Beginner 6y ago
Stop Thinking Like This If You Want To Be Rich
Copywriting & Content Strategy
Stop Thinking Like This If You Want To Be Rich
Dan Lok Beginner 6y ago
HOW THIS THERAPIST GREW TO 100,000 SUBSCRIBERS & $100,000 IN REVENUE // CLIENT CASE STUDY
Copywriting & Content Strategy
HOW THIS THERAPIST GREW TO 100,000 SUBSCRIBERS & $100,000 IN REVENUE // CLIENT CASE STUDY
Sunny Lenarduzzi Beginner 7y ago
How To Come Up With A GREAT Brand Name (NOT What You Think)
Copywriting & Content Strategy
How To Come Up With A GREAT Brand Name (NOT What You Think)
Dan Lok Beginner 7y ago
Best Productivity Apps & Tools For Digital Nomads
Copywriting & Content Strategy
Best Productivity Apps & Tools For Digital Nomads
Alex Cattoni Beginner 7y ago
How Money Really Works
Copywriting & Content Strategy
How Money Really Works
Dan Lok Beginner 7y ago
3 Assets Rich People Have
Copywriting & Content Strategy
3 Assets Rich People Have
Dan Lok Beginner 7y ago
INSTAGRAM STORY HACKS 2019 (HIDDEN FEATURES!)
Copywriting & Content Strategy
INSTAGRAM STORY HACKS 2019 (HIDDEN FEATURES!)
Sunny Lenarduzzi Beginner 7y ago
College Grad Vs College Dropout
Copywriting & Content Strategy
College Grad Vs College Dropout
Dan Lok Beginner 7y ago
BEST CONTENT CREATION STRATEGY OF 2019
Copywriting & Content Strategy
BEST CONTENT CREATION STRATEGY OF 2019
Sunny Lenarduzzi Beginner 7y ago
📚 Continue on Coursera External links · Free to audit
1 / 3 View all →
ERPO: A Civil Approach to Gun Violence Prevention Teach-Out
📚 External: Coursera ↗
Self-paced
ERPO: A Civil Approach to Gun Violence Prevention Teach-Out
Opens on Coursera ↗
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
📚 External: Coursera ↗
Self-paced
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
Opens on Coursera ↗
Bluesky Marketing - Grow With This Latest Social Media Site
📚 External: Coursera ↗
Self-paced
Bluesky Marketing - Grow With This Latest Social Media Site
Opens on Coursera ↗
Social Media Content Creation with Canva
📚 External: Coursera ↗
Self-paced
Social Media Content Creation with Canva
Opens on Coursera ↗
Create a Promotional Video using Canva
📚 External: Coursera ↗
Self-paced
Create a Promotional Video using Canva
Opens on Coursera ↗
How to Persuade When Facts Don't Seem to Matter
📚 External: Coursera ↗
Self-paced
How to Persuade When Facts Don't Seem to Matter
Opens on Coursera ↗