Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

4,227
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
What To Do AFTER College
Copywriting & Content Strategy
What To Do AFTER College
Dan Lok Beginner 5y ago
What is Copywriting? FREE Mini-Course for Beginners | Armash Kamal
16:30
Copywriting & Content Strategy ⚡ AI Lesson
What is Copywriting? FREE Mini-Course for Beginners | Armash Kamal
Armash Kamal Beginner 5y ago
How To Make Money Online: 8 Unconventional Streams of Income For Copywriters 💰
Copywriting & Content Strategy
How To Make Money Online: 8 Unconventional Streams of Income For Copywriters 💰
Alex Cattoni Beginner 5y ago
7 Legit Ways To Make Extra Money Today (Income Stream Anyone Can Start)
Copywriting & Content Strategy
7 Legit Ways To Make Extra Money Today (Income Stream Anyone Can Start)
Dan Lok Beginner 5y ago
A level Business Revision - Public Limited Companies | PLC's
Copywriting & Content Strategy
A level Business Revision - Public Limited Companies | PLC's
TakingTheBiz Beginner 5y ago
Top 5 Best Designed Websites of September 2020 | New Web Design Inspiration
Copywriting & Content Strategy
Top 5 Best Designed Websites of September 2020 | New Web Design Inspiration
Flux Academy Beginner 5y ago
LIVE Copywriting Tutorial: How To Write Attention Grabbing Headlines
Copywriting & Content Strategy
LIVE Copywriting Tutorial: How To Write Attention Grabbing Headlines
Alex Cattoni Beginner 5y ago
Intro to Dynamic Search Ads Campaigns
Copywriting & Content Strategy
Intro to Dynamic Search Ads Campaigns
Paid Media Pros Beginner 5y ago
A level Business Revision - Opportunity Cost & Trade Offs
Copywriting & Content Strategy
A level Business Revision - Opportunity Cost & Trade Offs
TakingTheBiz Beginner 5y ago
27 Content Types For Instagram - Module 1 - Lesson 3 - Instagram Unlocked
Copywriting & Content Strategy
27 Content Types For Instagram - Module 1 - Lesson 3 - Instagram Unlocked
Neil Patel Beginner 5y ago
Learn The Psychology of Ad Copy
Copywriting & Content Strategy ⚡ AI Lesson
Learn The Psychology of Ad Copy
Search Engine Journal Beginner 5y ago
#5-  Learn Copywriting | Proven Copywriting Formula That Works | Use for Social Media Marketing
9:36
Copywriting & Content Strategy ⚡ AI Lesson
#5- Learn Copywriting | Proven Copywriting Formula That Works | Use for Social Media Marketing
Hisham Sarwar Beginner 5y ago
Learn How To Create A Brand Story That Sets You Apart
Copywriting & Content Strategy
Learn How To Create A Brand Story That Sets You Apart
Search Engine Journal Beginner 5y ago
How I Made $1,000,000 on Social Media 😱 ... GREATEST LESSONS LEARNED!
Copywriting & Content Strategy
How I Made $1,000,000 on Social Media 😱 ... GREATEST LESSONS LEARNED!
Vanessa Lau Beginner 5y ago
How slow motion works
Copywriting & Content Strategy
How slow motion works
Vox Beginner 5y ago
Facebook Ad Copywriting - How to Write Facebook Ads That Convert For More Leads And Sales
Copywriting & Content Strategy
Facebook Ad Copywriting - How to Write Facebook Ads That Convert For More Leads And Sales
Andrew Hubbard Beginner 5y ago
Become a Better Writer in 1 Week? Challenge Accepted
Copywriting & Content Strategy ⚡ AI Lesson
Become a Better Writer in 1 Week? Challenge Accepted
The Futur Beginner 5y ago
New Dan Lok Studio and Dan Lok Headquarters
Copywriting & Content Strategy
New Dan Lok Studio and Dan Lok Headquarters
Dan Lok Beginner 5y ago
Don't Start An Online Service Business Until You Watch This
Copywriting & Content Strategy
Don't Start An Online Service Business Until You Watch This
Dan Lok Beginner 5y ago
How To Follow Up With Clients Who Are Not Interested
Copywriting & Content Strategy
How To Follow Up With Clients Who Are Not Interested
Dan Lok Beginner 5y ago
7 Most In Demand Copywriting Projects That Can Make You Money
Copywriting & Content Strategy
7 Most In Demand Copywriting Projects That Can Make You Money
Dan Lok Beginner 5y ago
How The Rich Get Richer: The Wealth Triangle Strategy
Copywriting & Content Strategy
How The Rich Get Richer: The Wealth Triangle Strategy
Dan Lok Beginner 5y ago
How To Become The Leader Others Admire And Follow
Copywriting & Content Strategy
How To Become The Leader Others Admire And Follow
Dan Lok Beginner 5y ago
5 Unexpected Copywriting Books To Give You A Persuasive Edge
Copywriting & Content Strategy
5 Unexpected Copywriting Books To Give You A Persuasive Edge
Alex Cattoni Beginner 5y ago
3 Ways To Increase Your Income As A Copywriter
Copywriting & Content Strategy
3 Ways To Increase Your Income As A Copywriter
Dan Lok Beginner 5y ago
Can Introverts Be Successful?
Copywriting & Content Strategy
Can Introverts Be Successful?
Dan Lok Beginner 5y ago
A Day In The Life of A Copywriter: Pandemic Edition
Copywriting & Content Strategy
A Day In The Life of A Copywriter: Pandemic Edition
Alex Cattoni Beginner 5y ago
The #1 Easiest Way To Learn Closing
Copywriting & Content Strategy
The #1 Easiest Way To Learn Closing
Dan Lok Beginner 5y ago
Top 10 Richest Families In The World (2000-2010)
Copywriting & Content Strategy
Top 10 Richest Families In The World (2000-2010)
Dan Lok Beginner 5y ago
The Best Online Business To Start For Beginners
Copywriting & Content Strategy
The Best Online Business To Start For Beginners
Dan Lok Beginner 5y ago
My PROVEN Copywriting Critique Checklist: How To Write Copy That Sells 🤑
Copywriting & Content Strategy
My PROVEN Copywriting Critique Checklist: How To Write Copy That Sells 🤑
Alex Cattoni Beginner 5y ago
How To Get Celebrities To Promote Your Product Or Service
Copywriting & Content Strategy
How To Get Celebrities To Promote Your Product Or Service
Dan Lok Beginner 5y ago
Why Do Great Ideas Fail?
Copywriting & Content Strategy
Why Do Great Ideas Fail?
Dan Lok Beginner 5y ago
Top 10 Richest People In The World (2010-2020)
Copywriting & Content Strategy
Top 10 Richest People In The World (2010-2020)
Dan Lok Beginner 5y ago
#1 Skill Every Successful Entrepreneur Must Have
Copywriting & Content Strategy
#1 Skill Every Successful Entrepreneur Must Have
Dan Lok Beginner 5y ago
Actual LIVE Sales Meeting Inside Dan Lok's Office (Exclusive)
Copywriting & Content Strategy
Actual LIVE Sales Meeting Inside Dan Lok's Office (Exclusive)
Dan Lok Beginner 5y ago
How To Grow Your Business And Sales Faster
Copywriting & Content Strategy
How To Grow Your Business And Sales Faster
Dan Lok Beginner 5y ago
How To Make Money Online Safely: 6 Red Flags That SCREAM Freelancer Scam
Copywriting & Content Strategy
How To Make Money Online Safely: 6 Red Flags That SCREAM Freelancer Scam
Alex Cattoni Beginner 5y ago
How To Be Good With Money
Copywriting & Content Strategy
How To Be Good With Money
Dan Lok Beginner 5y ago
4 Proven Ways To Make Money
Copywriting & Content Strategy
4 Proven Ways To Make Money
Dan Lok Beginner 5y ago
7 Traits Of Irresistible Offers: How To Create Offers That People Want To Buy
Copywriting & Content Strategy
7 Traits Of Irresistible Offers: How To Create Offers That People Want To Buy
Dan Lok Beginner 5y ago
Copywriting vs. Content Writing? Which One Is RIGHT For YOU?
Copywriting & Content Strategy ⚡ AI Lesson
Copywriting vs. Content Writing? Which One Is RIGHT For YOU?
Alex Cattoni Beginner 5y ago
Top 10 Richest Families In The World (2010-2020)
Copywriting & Content Strategy
Top 10 Richest Families In The World (2010-2020)
Dan Lok Beginner 5y ago
The Consumer Buying Process: How Consumers Make Product Purchase Decisions
Copywriting & Content Strategy
The Consumer Buying Process: How Consumers Make Product Purchase Decisions
Dan Lok Beginner 5y ago
The Most Important Skill In Business
Copywriting & Content Strategy
The Most Important Skill In Business
Dan Lok Beginner 5y ago
Why Winning The Lotto Will Keep You Poor | Powerful New Short Film
Copywriting & Content Strategy
Why Winning The Lotto Will Keep You Poor | Powerful New Short Film
Dan Lok Beginner 5y ago
How Do You Overcome Having No Father Figure?
Copywriting & Content Strategy
How Do You Overcome Having No Father Figure?
Dan Lok Beginner 5y ago
Top 10 Richest People In The World (2000-2010)
Copywriting & Content Strategy
Top 10 Richest People In The World (2000-2010)
Dan Lok Beginner 5y ago
📚 Continue on Coursera External links · Free to audit
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Computation and Visualization for Analytics Part 2
📚 External: Coursera ↗
Self-paced
Computation and Visualization for Analytics Part 2
Opens on Coursera ↗
Color Theory and Application in Adobe Illustrator
📚 External: Coursera ↗
Self-paced
Color Theory and Application in Adobe Illustrator
Opens on Coursera ↗
How to Persuade When Facts Don't Seem to Matter
📚 External: Coursera ↗
Self-paced
How to Persuade When Facts Don't Seem to Matter
Opens on Coursera ↗
Email Marketing & Lifecycle Automation
📚 External: Coursera ↗
Self-paced
Email Marketing & Lifecycle Automation
Opens on Coursera ↗
Introduction to the Orbital Perspective
📚 External: Coursera ↗
Self-paced
Introduction to the Orbital Perspective
Opens on Coursera ↗
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
📚 External: Coursera ↗
Self-paced
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
Opens on Coursera ↗