Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3,040
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
7 Catchy Headline Formulas: Copywriting Tutorial (Easy Copy-Paste)
18:21
Copywriting & Content Strategy ⚡ AI Lesson
7 Catchy Headline Formulas: Copywriting Tutorial (Easy Copy-Paste)
Jason Whaling Beginner 4y ago
The #1 Secret To Attracting Higher-Paying Copywriting Clients (Interview with Selena Soo)
Copywriting & Content Strategy
The #1 Secret To Attracting Higher-Paying Copywriting Clients (Interview with Selena Soo)
Alex Cattoni Beginner 4y ago
When To Say No To Opportunities #shorts
Copywriting & Content Strategy
When To Say No To Opportunities #shorts
Dan Lok Beginner 4y ago
Content Strategy Tutorial: How to Create Content Writing For SEO
27:06
Copywriting & Content Strategy ⚡ AI Lesson
Content Strategy Tutorial: How to Create Content Writing For SEO
Chris Palmer SEO Beginner 4y ago
Brand identity in 20 minutes with Matt
Copywriting & Content Strategy ⚡ AI Lesson
Brand identity in 20 minutes with Matt
Flux Academy Beginner 4y ago
Instagram Strategies: 24 Social Media CTAs That Will Boost Traffic, Engagement & Sales
Copywriting & Content Strategy
Instagram Strategies: 24 Social Media CTAs That Will Boost Traffic, Engagement & Sales
Alex Cattoni Beginner 4y ago
On Storytelling And Conflict
Copywriting & Content Strategy
On Storytelling And Conflict
Copyblogger Beginner 4y ago
Why direct response marketers get rich...not wealthy
16:13
Copywriting & Content Strategy ⚡ AI Lesson
Why direct response marketers get rich...not wealthy
Alex Hormozi Beginner 4y ago
C++ Programming Course - Beginner to Advanced
Copywriting & Content Strategy ⚡ AI Lesson
C++ Programming Course - Beginner to Advanced
freeCodeCamp.org Beginner 4y ago
How to design a landing page? Designing a landing page for new course
Copywriting & Content Strategy
How to design a landing page? Designing a landing page for new course
Flux Academy Beginner 4y ago
Crossed Aldol Reactions, Enones, and Conjugate Addition: Crash Course Organic Chemistry #45
Copywriting & Content Strategy
Crossed Aldol Reactions, Enones, and Conjugate Addition: Crash Course Organic Chemistry #45
CrashCourse Beginner 4y ago
The Aldol and Claisen Reactions: Crash Course Organic Chemistry #44
Copywriting & Content Strategy
The Aldol and Claisen Reactions: Crash Course Organic Chemistry #44
CrashCourse Beginner 4y ago
Starting A Youtube Channel in 2022? This Is What I'd Do!
Copywriting & Content Strategy
Starting A Youtube Channel in 2022? This Is What I'd Do!
Vanessa Lau Beginner 4y ago
Designing for Users and Building a Social Network With Django | Real Python Podcast #94
Copywriting & Content Strategy
Designing for Users and Building a Social Network With Django | Real Python Podcast #94
Real Python Beginner 4y ago
5 Underrated Programming Skills
Copywriting & Content Strategy
5 Underrated Programming Skills
Tech With Tim Beginner 4y ago
3 FREE Tools to Create ENGAGING Presentations!
Copywriting & Content Strategy
3 FREE Tools to Create ENGAGING Presentations!
Jeff Su Beginner 4y ago
The Biggest Opportunity in Paid Social Media Ads Since The Death of Organic Reach
Copywriting & Content Strategy
The Biggest Opportunity in Paid Social Media Ads Since The Death of Organic Reach
Neil Patel Beginner 4y ago
I didn't hit my goals for 2021. Here's what I'm learning for 2022.
Copywriting & Content Strategy
I didn't hit my goals for 2021. Here's what I'm learning for 2022.
Vanessa Lau Beginner 4y ago
Marketing Color Psychology: The Meaning Behind Colors (And How They Affect Consumers)
Copywriting & Content Strategy
Marketing Color Psychology: The Meaning Behind Colors (And How They Affect Consumers)
Neil Patel Beginner 4y ago
COMPLETE Guide to Write Product Descriptions that SELL 💸
26:03
Copywriting & Content Strategy ⚡ AI Lesson
COMPLETE Guide to Write Product Descriptions that SELL 💸
Emma Givens: Content & Copywriting Beginner 4y ago
Copywriting Tutorial: How To Create Content for Social Media That Sells in 2022
13:40
Copywriting & Content Strategy ⚡ AI Lesson
Copywriting Tutorial: How To Create Content for Social Media That Sells in 2022
Chris Prouty Beginner 4y ago
9 Books Every Aspiring Millionaire Must Read #shorts
Copywriting & Content Strategy
9 Books Every Aspiring Millionaire Must Read #shorts
Dan Lok Beginner 4y ago
Direct Response Copywriting 101 (Everything You Need to Know)
35:11
Copywriting & Content Strategy ⚡ AI Lesson
Direct Response Copywriting 101 (Everything You Need to Know)
Stefan Georgi Beginner 4y ago
Spotify Ad Formats
Copywriting & Content Strategy
Spotify Ad Formats
Paid Media Pros Beginner 4y ago
SEO Content Writing: A Step By Step Guide
6:20
Copywriting & Content Strategy ⚡ AI Lesson
SEO Content Writing: A Step By Step Guide
PaperVideo Beginner 4y ago
How To Get Subscribers On YouTube 2022
Copywriting & Content Strategy ⚡ AI Lesson
How To Get Subscribers On YouTube 2022
The Futur Beginner 4y ago
Brainf**k in 100 Seconds
Copywriting & Content Strategy
Brainf**k in 100 Seconds
Fireship Beginner 4y ago
Learn useLayoutEffect In 5 Minutes
Copywriting & Content Strategy
Learn useLayoutEffect In 5 Minutes
Web Dev Simplified Beginner 4y ago
Mission And Vision Statement Examples: How To Write Them
Copywriting & Content Strategy
Mission And Vision Statement Examples: How To Write Them
Learn With Shopify Beginner 4y ago
How to write copy using the AIDA formula - Copywriting Tutorial
10:52
Copywriting & Content Strategy ⚡ AI Lesson
How to write copy using the AIDA formula - Copywriting Tutorial
Adrianna Anna Beginner 4y ago
The Ultimate Guide To 10 000 Followers On INSTAGRAM In 2024
Copywriting & Content Strategy ⚡ AI Lesson
The Ultimate Guide To 10 000 Followers On INSTAGRAM In 2024
Harry | Social Media Marketing & Growth Coach Beginner 4y ago
6 Iconic Women Who Shaped Copywriting History (PART 2)
Copywriting & Content Strategy ⚡ AI Lesson
6 Iconic Women Who Shaped Copywriting History (PART 2)
Alex Cattoni Beginner 4y ago
6 Iconic Women Who Shaped Copywriting History (PART 1)
Copywriting & Content Strategy ⚡ AI Lesson
6 Iconic Women Who Shaped Copywriting History (PART 1)
Alex Cattoni Beginner 4y ago
ALEX EDITS LIVE: Become A Better Copywriter INSTANTLY With This Simple Exercise  👀
Copywriting & Content Strategy ⚡ AI Lesson
ALEX EDITS LIVE: Become A Better Copywriter INSTANTLY With This Simple Exercise 👀
Alex Cattoni Beginner 4y ago
How To Use Power Words To Become A Better Copywriter
Copywriting & Content Strategy ⚡ AI Lesson
How To Use Power Words To Become A Better Copywriter
Alex Cattoni Beginner 4y ago
Copywriting Exercise & Critique - How To Write Insanely Better Headlines
Copywriting & Content Strategy
Copywriting Exercise & Critique - How To Write Insanely Better Headlines
Alex Cattoni Beginner 4y ago
Enols and Enolates - Reactivity, Halogenation, and Alkylation: Crash Course Organic Chemistry #43
Copywriting & Content Strategy
Enols and Enolates - Reactivity, Halogenation, and Alkylation: Crash Course Organic Chemistry #43
CrashCourse Beginner 4y ago
How Jenny Went From Unemployed to $17,000/Month Freelance Copywriting
Copywriting & Content Strategy
How Jenny Went From Unemployed to $17,000/Month Freelance Copywriting
Alex Cattoni Beginner 4y ago
How To Build a 6-Figure Copywriting Business In 2022
Copywriting & Content Strategy
How To Build a 6-Figure Copywriting Business In 2022
Alex Cattoni Beginner 4y ago
5 Things I Wish I Knew Before I Started (My Biggest Business Lessons In 2021)
Copywriting & Content Strategy
5 Things I Wish I Knew Before I Started (My Biggest Business Lessons In 2021)
Alex Cattoni Beginner 4y ago
How To Write A Memorable Tagline, Slogan or Online Course Name
Copywriting & Content Strategy
How To Write A Memorable Tagline, Slogan or Online Course Name
Alex Cattoni Beginner 4y ago
Copywriting Tips: What’s The Difference Between Line Editing & Copy Editing?
Copywriting & Content Strategy ⚡ AI Lesson
Copywriting Tips: What’s The Difference Between Line Editing & Copy Editing?
Alex Cattoni Beginner 4y ago
Auditing Your Website’s SEO For Rankings (BEYOND Just Technical Fixes)
Copywriting & Content Strategy
Auditing Your Website’s SEO For Rankings (BEYOND Just Technical Fixes)
Neil Patel Beginner 4y ago
Copywriting Exercise & Critique: How To Write Better Subject Lines
Copywriting & Content Strategy
Copywriting Exercise & Critique: How To Write Better Subject Lines
Alex Cattoni Beginner 4y ago
5 Copywriting Exercises To Make You A Better Copywriter
Copywriting & Content Strategy ⚡ AI Lesson
5 Copywriting Exercises To Make You A Better Copywriter
Alex Cattoni Beginner 4y ago
If I started my business over, this is what I would do DIFFERENTLY.
Copywriting & Content Strategy
If I started my business over, this is what I would do DIFFERENTLY.
Vanessa Lau Beginner 4y ago
DEBUNKED: Email Marketing Myths & Misconceptions
Copywriting & Content Strategy
DEBUNKED: Email Marketing Myths & Misconceptions
Alex Cattoni Beginner 4y ago
A Day In The Life Of A Copywriter: How I Stay Productive While Traveling
Copywriting & Content Strategy ⚡ AI Lesson
A Day In The Life Of A Copywriter: How I Stay Productive While Traveling
Alex Cattoni Beginner 4y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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Matrix Your Discounts
📚 Coursera Course ↗
Self-paced
Matrix Your Discounts
Opens on Coursera ↗
Having More Memorable Conversations
📚 Coursera Course ↗
Self-paced
Having More Memorable Conversations
Opens on Coursera ↗
TikTok Storytelling: Write Compelling Stories
📚 Coursera Course ↗
Self-paced
TikTok Storytelling: Write Compelling Stories
Opens on Coursera ↗
Craft Canva Tiles
📚 Coursera Course ↗
Self-paced
Craft Canva Tiles
Opens on Coursera ↗
Problem Solving Skills and Critical Thinking
📚 Coursera Course ↗
Self-paced
Problem Solving Skills and Critical Thinking
Opens on Coursera ↗
Create Viral Content: Track & Revise
📚 Coursera Course ↗
Self-paced
Create Viral Content: Track & Revise
Opens on Coursera ↗