Email Campaign Fundamentals

Email is one of the highest-ROI channels in digital marketing — and knowing how to plan, write, launch, and optimize campaigns sets you apart. In this course, you'll build hands-on skills across the full email marketing lifecycle, from crafting compelling subject lines and persuasive copy to configuring automated workflows and running A/B tests in MailChimp. You'll learn to segment audiences, personalize messages with merge tags, and analyze open and click-rate data to sharpen future campaigns. You'll also practice peer-review techniques that keep copy on-brand and error-free before it ever reaches an inbox. By the end, you'll be able to independently plan, produce, and optimize a multi-part email series — a portfolio-ready skill that marketing coordinators, content creators, and campaign managers use every day. No prior email marketing experience is required. Familiarity with basic digital tools and writing in a professional context will help you get started quickly.