ActionIQ enables businesses to unlock customer data with the Databricks Data Intelligence Platform

Key Takeaways

action IQ is a customer data platform company we take our clients's data um we democratize that data and help them activate that data across all their customer experience channels paid media um email mobile push [Music] Etc the problem we're solving is there's a lot of data locked behind technical infrastructure so we provide the interface for non-technical teams to be able to access and then old timately leverage that data to drive more personalized customer experiences we use data bricks to run some of our internal infrastructure we also partner with data bricks so that when our customers have data bricks as their data intelligence platform we can push those same queries down to their infrastructure so that they don't need to copy or move the data out the data teams are able to make available in the platform the data as soon as it's available so new table gets published and uni catalog it's immediately available in the platform as they integrate more data is a model more data it's immediately available in the platform and then that just means that the analytics and marketing teams and the revenue teams can immediately make use of that data what excites me most about gen is the potential for it to be a novel interface into the data and really kind of democratize access across a much broader set of the organization what the datab breakes platform brings us is the ability to test and learn and iterate very quickly the data breaks intelligence platform furthers our vision that we we've been building towards all along around democratizing data provides a new interface for teams to access their customer data and action IQ