How to Use the Rich Snippet Tester Tool

Key Takeaways

let's talk about website schema so one it's important that our product pages have two schema markup on them so we're using the Google structured data testing tool so I'm gonna show you three sites that I'm they're all seven figure ecommerce businesses so you show here so natural stacks I've just taken this seal tap product page and run it through the tool now there's two things we're looking for when we run run sites or pages through the tool one is to make sure that the markup validates it's got no errors of warnings one is zero okay errors are a problem so the errors mean that it's not going to show so immediately here okay I can see that they've got review markup here but they have no product markup so I take it you know more markups generally better and we want to use automated tools to to embed the markup on the page the mark-up for these guys will be driven by they have reviews here somewhere it'll be driven by this reviews tool and they're actually missing the product markup so I would say that this review rating probably is not going to appear in the syrup so that's a massive massive gap that would be fixed they have no warning so that's good but it's missing that product markup so that's an easy win there so we're missing markup so that would be something would look at fix looked at fix I'm gonna look at a vitamin here so again they have no reviews on the page but if I run it through the tool they have product markup so again here it's validating okay they've got no errors and warnings but yeah they've got no reviews which is funny so they have the product markup but no review markup so they have the opposite problem so again that would be a simple one to fix by adding the sites on Shopify the shop where I have a built in plugin for review so that's a really easy one to fix next one let's look at what nations or what nation skipping-rope I have one of these Cuba rips fantastic so if I run that through the tool so we actually have we're breadcrumb markup which is good and we have product markup that has the reviews embedded so you can see here's aggregate rating so in this case I'd be 99% sure that these reviews would be showing in the search results because they have markup that validates they have the product markup with the review rating attached to it so um yeah so simple walkthrough of the tool we want to avoid any errors of warnings now quite often if you have an older CMS like using be commerce with an older site quite often older themes will have broken rich snippet markup or schema markup so we want to get that fixed so anything that's errors or warnings here we want to get fixed and pretty simple if you're decent developer for that platform they should be able to fix it quite easily but so two things we're looking for here no errors and warnings and we want to have at least the product markup with the aggregate rating inside that markup that'll give us the best chance of having the review stars appear in the search results it'd also be nice to have some of the other schema markup like that a local business markup or the business specific markup would also help us as well but yet this is a simple walk through of rich snippet tester and just testing that schema markup