How to Use Optimizely for A/B Split Testing and Conversion Rate Optimization (CRO)

Key Takeaways

okay guys I've just gone ahead and made a free account with that Optimizely they give you 33 days on your free trial so I'll give you enough time to go through and play around with things so because we're playing around with split testing a website here go ahead and hit web and for our first project I'm just going to go and pick some website completely at random so you know the most popular internet marketing niche I guess is best dog shampoo let's say let's see what websites come up for that now I'm not gonna obviously use my own money sites but let's have a look at best dog shampoos calm that comes up guarantee this is an affiliate site yep looks like it is so it's an affiliate site for Amazon products I believe yep so so what I would do is I would go through and split test a few call-to-actions now that there's a bunch of stuff wrong with this site but just an example I'm going to split test the buttons just to show you guys how easy it is to set up a campaign inside optimizing so simple a batteries just gone dead we're back so I'll go ahead and again I don't know who owns this website just completely something I've picked a random to put in here so we'll go through and create a project and this really is a powerful piece of a piece of software okay guys so I had to actually just change browsers because it wasn't loading up inside Epic some reason so loaded up and chrome now it seems to be loading phones so when you load up any website inside of optimizing it actually just pulls it up exactly how it looks in your browser which is really cool for a few reasons it allows you to play around with how things look in real time and also how to look on the web page rather than you happy to know code and so on so a lot of the times the images won't show up like the image hasn't showed up here it doesn't matter too much right now because that's not the area we are testing so what I would test first on this page as an example there's a bunch of things like test because something that's on the the best-lookin site but I would go through and test this text on here so you can go here and you can just go edit text get yours on Amazon I would test click here for best price these things stand out and I would actually change the butter but it's an example I'm gonna show you guys this way I would go there and I would go through and just change all the buttons on there you can see here variation one you still get your original and then your variation one is here so you can see all these buttons here have now been changed and what it will do is it'll split the traffic now between the two variations and we can see over time which ones converts better and that's pretty much as simple as it gets you don't need to do anything else apart from setup goals so what we do is once we've set up this split test we set up goals and what is the goal we want to do we want to work out which of these buttons converts better so we create a new goal click so I'll call it what button number one load little live window preview here and then you come down and we'll show the original but what we want to do is we want to monitor the clicks that go on here so we can see whenever that's clicked it'll track it as that's been that being the goal so now we go through save that we just go through endure for every single one super simple stuff and this is the this is the hardest thing about CRO is keeping it simple and keeping the tests just super easy to monitor and don't make too many changes at once like if we had changed the color of this button and the text at the same time we wouldn't been able to work out what the reason was it was changing one thing at a time let the algorithm work out which one's the winner and then test another elements later on so that's about it so I'll just go through and finish off these buttons so button two three four buttons they just one more so this is the last one and then we can so okay so now it's going to now it's going to monitor the clicks of each those buttons we've changed between the original and the variation and also it's going to monitor the engagement so which one has more engagement we're not really needing to monitor that right now it's good if you're tracking image changes or you've added more content to monitor engagement but in this instance we're just going to track the button clicks over to the Amazon link so okay that's all set up we've got variation one and the original variations very angelic all set up and now we start campaign and then what it will do is it'll ask you to put a little code in your header you put it just after the open head bracket it will ask you to save then it will ask you to put this little pieces of script just after the head tag as it says right there you can do that in in WordPress by going appearance editor and then going to the theme header.php or header block PHP and then looking for that piece of code that just I would go ctrl F or Apple F and search for head and then put it just after that push save and then away you go and then just come back in like 20-30 minutes make sure it's been tracked correctly and then you log in later on and you will see it will be doing its thing so over time as I've outlined in my other campaigns it will show you your visitors how many goals and then you can go through and have a look at the results by clicking here and seeing which ones outperforming the other one and just wait until it'll turn either green or orange when the King when it's finished so we'll have the amount of clicks and the improvement and then it'll turn green or orange depending when the campaigns over and that's here come on you complete conclusions super simple stuff and I hope that that explains how to use optimizing