iPhone 13 event in 15 minutes

Key Takeaways

good morning and thank you for joining us we're thrilled to share our newest product announcements starting with iPad this is the new iPad under the hood is a more powerful chip a13 bionic with 20 faster performance in every aspect of the chip the upgraded image signal processor in a13 also means the rear camera captures great photos with improved autofocus in low light and better selfies from the front camera as well it's now a 12 megapixel Ultra wide camera that produces a huge leap in image quality and enables a super popular feature from iPad Pro and that's Center Stage Center Stage makes video calls more engaging by automatically detecting people and dynamically adjusting the frame as they move around or as more people join in another new feature coming to this iPad that users love is true Tone It adjusts the display to the color temperature of a room to provide a more comfortable viewing experience and by retaining the same popular design this iPad supports a vast array of accessories including the thin and light smart keyboard and of course this iPad supports the first generation apple pencil and this new iPad will ship with iPad OS 15. this new iPad starts at just 329. and that's with twice the storage starting at 64 gigabytes for schools it's even more affordable at just 2.99 it comes in space gray and silver and cellular models are available as well you can order the new iPad today and it will be available next week and now let's talk about iPad Mini we're giving iPad Mini a huge set of updates the all new enclosure features a beautiful all-screen design with narrow borders and elegant rounded Corners the design is remarkably thin and light and absolutely stunning an iPad Mini now comes in a gorgeous array of new colors purple pink Starlight and space Gray and this design features a brilliant liquid Retina Display with this new design we were able to increase the screen size all the way out to 8.3 inches while keeping the same compact footprint with wide color true tone 500 nits of brightness and the lowest reflectivity in the industry and delivering this edge to edge screen meant finding a new location for Touch ID so just like iPad Air we put it right in the top button of iPad mini compared to the previous generation the new iPad Mini sees a 40 jump in CPU performance and a whopping 80 percent leap in GPU performance and the neural engine for powerful machine learning applications also takes a big Leap Forward on the new mini increasing performance by up to two times over the previous generation iPad Mini now has a USBC Port we're bringing 5 G to iPad Mini the back camera Now features a 12 megapixel sensor with Focus pixels and a larger aperture to capture sharp Vivid photos and we added a true tone flash to mini for improved photos in low light with a new ISP users will see enhanced photos with smart HDR which improves image quality by recovering Details In Shadows and highlights and now with the ability to record in 4k iPad Mini becomes your mobile movie studio on the front I've had many features the new 12 megapixel Ultra wide camera which means it also supports Center Stage an iPad Mini also features a new speaker system with stereo in landscape and now iPad Mini supports the amazing second generation apple pencil which magnetically attaches to the side of iPad mini so it's always connected charged and with you the new iPad Mini starts at just 4.99 and it'll be available in both Wi-Fi and cellular configurations you can order it today and it will be available next week this is the incredible Apple Watch series 7. the new Retina display on Series 7 has nearly 20 more screen area than series six and it's an even bigger jump over series three with over 50 percent more screen area Series 7 display has been completely re-engineered to reduce the borders to just 1.7 millimeters both the case and the display of Series 7 have softer more rounded Corners the new display refracts light at its edges for a subtle wraparound effect creating a seamless integration with the curvature of the case and it's also up to 70 percent brighter indoors when your wrist is down Series 7 also features new ways to input text there's a full keyboard that you can either tap or slide from letter to letter with quick path which uses machine learning to predict the word you're typing Series 7 is the most durable Apple watch we've ever built it has our most crack resistant front Crystal thanks to a stronger and more robust geometry it's also the first Apple watch to have ip6x certification so you don't have to worry about wearing it in Dusty environments and of course it's still swim proof with wr50 water resistance and use it all day long with the same great 18-hour battery life Series 7 also has an improved charging experience it charges up to 33 percent faster than series 6. with an updated charging architecture and new fast charging USBC cable it takes just 45 minutes to go from zero to 80 charge and 8 minutes of charging is enough for eight hours of sleep tracking Series 7 will be available in five new aluminum colors midnight Starlight green blue and product red it will also be available in silver graphite and gold stainless steel as well as natural and space black titanium Apple watch Nike models feature a new graphic sport Loop and Nike bounce watch face and there's a new Apple watch Hermes circuit h leather band with matching face plus an elegant new Doula tour band Series 3 remains at the great entry price of 199 Apple watch SC starts at 279 and Apple Watch series 7 starts at 3.99 Series 7 will be available later this fall and we can't wait for you to try it let's take a closer look at iPhone 13 iPhone 13 has a new look for the advanced dual camera system with the lenses arranged diagonally the Aerospace grade aluminum frame is beautifully formed and really shows off five new colors an all-new pink blue midnight Starlight and product red on the front the trudep camera system has been re-engineered to provide more display area under the hood iPhone 13 has been completely re-architected to make room for new technologies and a bigger battery this beautiful design is the same across two sizes iPhone 13 and iPhone 13 Mini both feature a more advanced super retina xdr display it's 28 percent brighter up to 800 nits brilliant for viewing even when you're outside this new brighter super Retina xdr Display delivers an immersive viewing experience with support for Dolby Vision HDR 10 and hlg with a15 bionic we have Innovations across the entire system to deliver more performance and power efficiency a15 uses five nanometer technology which enables us to include nearly 15 billion transistors you'll absolutely fly through demanding workloads smoothly and efficiently thanks to a powerful new six-core CPU with two high performance and four high efficiency cores for graphics intensive tasks like advanced games a15 bionic features our latest four core GPU and we continue to push the limits of machine learning with the new 16 core neural engine in addition to core performance improvements there's a new display engine new video encoder and decoder and twice the system cache a15 bionic also Powers the amazing camera system on iPhone 13. the all-new y camera lets you take stunning shots in any situation this is enabled by larger 1.7 Micron pixels that capture more light and a wide F 1.6 aperture iPhone 12 Pro Max introduced an amazing advanced technology sensorship Optical image stabilization and Incredibly we are bringing this iPhone 13 and iPhone 13 mini we've also custom designed a new Ultra wide camera that will reveal more of the dark areas with less noise and iPhone 13 brings a brand new feature cinematic mode just start recording and cinematic mode will hold focus on the subject even when they're moving Focus transitions have been automatically in real time like for one subject to another cinematic mode anticipates when a subject is about to enter the frame and intelligently racks Focus to them when they do and when a subject gazes away from the camera iPhone itself changes focus and then back on iPhone 13 mini most users will experience an hour and a half longer in their day than with iPhone 12 mini and on iPhone 13 two and a half hours longer than iPhone 12 for incredible all-day battery life with all this iPhone 13 still starts at just 6.99 we also have some fantastic offers from Apple and our partners including up to 700 off in the US when you trade in a qualifying iPhone and we're increasing the starting capacity to 128 gigabytes for double the storage and adding a new 512 gigabyte option iPhone 13 Pro features our most Pro Design iPhone 13 Pro comes in four striking finishes a rich deep graphite gorgeous gold beautiful silver and this all new Sierra blue iPhone 13 pro has a newly designed front with the true depth camera system that's 20 smaller on the back you'll see our incredible new camera system with beautiful stainless steel trim that perfectly surrounds the sapphire crystal lenses of each of our three new cameras on the inside it's been completely redesigned to support our latest Pro Technologies including the all-new camera system incredible new display and a bigger battery and it's joined by the larger iPhone 13 Pro Max as you heard from Hope a15 bionic features a CPU with two new high performance cores and four new high efficiency cores and a faster neural engine as well as our new ISP which provides improved noise reduction and tone mapping and for these Pro Models a15 bionic includes our most powerful Graphics ever with a new 5 Core GPU this year we're proud to introduce an entirely new super retina xdr display the display now supports up to a thousand nits Peak outdoor brightness has 25 percent higher than last year and for the first time we're bringing Pro motion to iPhone with our latest technology this promotion display can refresh from as low as 10 Hertz to as high as 120 hertz we also optimize iOS to take full advantage of this for example when swiping between apps or scrolling the system adapts the frame rates to precisely match the speed of the user's finger now let's talk about the all-new iPhone 13 Pro camera system starting with a new 77 millimeter telephoto camera with 3x optical zoom a new Ultra wide camera with autofocus and a larger F 1.8 aperture with a 92 Improvement in low light and a new wide camera that has a larger F 1.5 aperture and 1.9 Micron pixels the ultrawide camera also enables something entirely new on iPhone macro photography the new Ultra wide lens design and autofocus system enable incredibly sharp focus and can magnify subjects with a minimum distance of two centimeters and for the first time all of the cameras including the telephoto have night mode we're also introducing a way to personalize your iPhone camera with photographic Styles photographic Styles bring your individual preferences right into our Advanced image pipeline applying local edits like a photo editor would but in real time as we render the photo the new iPhone 13 Pro camera system also provides our most advanced video features the new Ultra wide camera enables amazing macro slow-mo videos thanks to the new lens design and the new 3x telephoto allows you to zoom even closer to the action and offers a great new focal length for video this is really awesome when using our all new cinematic mode which uses machine learning and disparity to create a depth map that's built into the video so you can change the depth effect including the level of bokeh and where the focus is applied even after the capture we also have another pro video feature coming later this year and that's prores video you can now record up to 4K at 30 frames per second in prores right in the camera app thanks to the efficiency of the a15 bionic and iOS 15 as well as a larger battery iPhone 13 Pro delivers incredible all-day battery life iPhone 13 Pro lasts more than one and a half hours longer in your day than iPhone 12 Pro and iPhone 13 Pro Max will last more than two and a half hours longer than iPhone 12 Pro Max even with all this incredible technology iPhone 13 Pro still starts at 9.99 an iPhone 13 Pro Max still starts at 10.99 and this year we're introducing a new one terabyte storage option you can pre-order all four new models of iPhone 13 family this Friday September 17th and they will all be available on September 24th so here's our new iPhone lineup including iPhone 12 iPhone 11 and iPhone SE starting at just 3.99. thank you for joining us stay safe and take care [Music]