Facebook vs YouTube

Key Takeaways

whether you're watching this on YouTube or Facebook thanks for watching and that's the topic of today's video so this is a brand new type of video that I'm going to do once a month called two minutes one point so I have two minutes to summarize one hot button issue when it comes to social media and video marketing and this is definitely a hot button issue there's been a lot of debate lately about Facebook video versus YouTube and Facebook video is going to kill YouTube so that's the big question is Facebook video murdering YouTube is it dying a slow death uh no negative definitely not but the media has definitely made it seem that way so today I'm going to clear things up and actually explain how Facebook video and YouTube can work together harmoniously I'm going to start the clock in just a second but before I get started next week's video is all about you I want you to send me your social media marketing and video marketing questions leave them in the comment section below and I'm going to try and answer as many as I can in a rapid fire format in next week's video so make sure you leave those questions underneath this video and the clock starts now Facebook video is getting a lot of Praise right now and brands are gravitating towards uploading native Facebook videos as opposed to posting YouTube links but the reason that they're working so well and they're seeing such high engagement is because Facebook said so so Facebook changed their algorithm to um have videos show up at a higher placement in your news feed and videos are actually the number one type of content on Facebook now and that's why they're doing so well also you have to keep in mind you are seeing really high views you're seeing super high engagement on videos on Facebook but they're they're Quantified a little bit differently than YouTube so a play on Facebook means that if you're scrolling through your newsfeed and there's an auto playay that counts as a view even if you're not technically watching the whole video whereas on YouTube the user actually has to press play in order for it to count as a view but YouTube still Reigns Supreme for search you don't go on Facebook looking for a specific topic tutorial or how to that's what you use YouTube for better yet you use Google for that and Google owns YouTube so when it comes to search YouTube is still your best bet did you know that 60% of views on YouTube are actually search driven that means like I just said people are specifically going there to search out topics and that's why it's so important to reverse engineer your content and use specific keywords and make your content easily found because people are looking for it Facebook is not trying to kill YouTube I think that's a really key point to remember here all they're doing is trying to show advertisers how well video works on their platform and have advertisers spend more money in creating video ads so no Facebook's not trying to kill YouTube they are however trying to steal a little bit of AD revenue from AdWords on Google and move that over to Facebook video advertising to wrap this up Facebook is good for viral immediate success and realtime results whereas YouTube is is good for search and long-term results because it provides free targeted and organic traffic because people are actually seeking out the content that you're making based off of keywords a great tactic to use is use short teaser videos on Facebook that drive to your website or a fulllength YouTube video so that everything's working together and working for your Brand's benefit this is really easy to do all you do is go to your Facebook page go to upload a video let's see it's this one you write your intro and then you add a call to action as the video processes and as you can see there are a bunch of different options so you can send people to an e-commerce site uh get them to sign up for your for your email list or in my case I want people to watch the full uh YouTube video so you go to watch more you paste in the YouTube link and then you put that in this section it'll autofill the rest the information and then on YouTube because you want it to be a seamless transition you can pick up your YouTube video start at say 10 seconds in if it's just a 10c teaser on Facebook and it will seamlessly transition and start on YouTube where Facebook left off so that's a great way to drive traffic using Facebook video to YouTube as I mentioned at the beginning of the video next week's video is all about you so send me your questions about video marketing and social media marketing and I'm going to try and answer as many as I can in a rapid style format in my next video so leave those questions below if you found this video helpful hit the like button below and remember to subscribe because I post new video marketing and social media tips and tricks every single Tuesday thanks so much for watching and I'll see you guys next time