Frozen Coffee Founder's Tips For Locking Down Investors
Key Takeaways
Cometeer founder Matthew Roberts shares tips for raising money from investors, including getting attention through cold outreach, ensuring a good match with lead investors, and looking for value beyond their investment.
Full Transcript
this is a capsule of cometeer the world's first frozen coffee pod you just drop and drink according to ink.com it took CEO Matthew Roberts seven years to perfect the cometeer it also took a hundred million dollars from high profile seed investors including Executives from Dollar Shave Club and Warby Parker and past execs from Starbucks and espresso if you're looking to take your product to the next level Roberts has a few tips for landing deals with investors you want first get attention any way you can Roberts told inc.com he cold dm'd a former Keurig owner on LinkedIn the move kick-started a deal with commentary's largest seed investor second make sure it's a good match Roberts suggests spending days not hours with the lead investors it'll be easier to see who's really committed to your vision and third look for how investors can add value beyond their money if they can connect you to Reliable clients Distributors and hires that's huge now go raise some money
Original Description
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For seven years, Cometeer founder Matthew Roberts worked on perfecting the frozen coffee pods that he would bring to scale. In the meantime, he also worked on raising money - a LOT of money. By its Series B round, Cometeer had raised $100 million from high-profile investors who had hailed from places like Warby Parker, Starbucks, and Nespresso.
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