User Research - Is It Worth It? (Design Sprint Test)

Is User Research worth it in 2019? This video showcases how AJ&Smart approach User Research when working with clients on our Design Sprints. Just for some context, when we talk about User Research, we're generally talking about it from a User Experience Design (UX) perspective. AJ&Smart's User Research Lead, Amr, gives his overview of the process, and then takes a deeper dive into how we approach User Research and apply it within a UX Design environment. If you're familiar with the design sprint, you'll know that a lot of this detail comes from design sprint day 5 or design sprint 2.0 day 4. Design Sprint Test. Key points: Amr's definition and explanation of User Research (00:18) Design Sprint (Client on-boarding / research questions) (05:13) Realtime Board - User Research / Testing Feedback (15:15) Amr gives an overview and brief history of User Research, and how it has evolved over the last ten years. He then opens up AJ&Smart's Design Sprint process, looking at how we source information from clients on their users and competitors, and how user testing is recorded, stored and processed at the end of the Design Sprint process. The software Amr features in the later half of the video to record and process user feedback /testing is Realtime Board, link below: Realtime Board: https://realtimeboard.com Watch a FREE 1.5 hour Design Sprint web class, featuring Design Sprint creator Jake Knapp: https://ajsmart.com/freetraining You can also sign up to our school for expert Design Sprint training: https://ajsmart.com/masterclass Thanks so much for watching this video! Like what you see here? Subscribe to our YouTube channel! https://goo.gl/aRQXPS Follow us on our other channels for more great design tips! Facebook: https://www.facebook.com/ajandsmart/ Twitter: https://twitter.com/ajsmartdesign LinkedIn: https://de.linkedin.com/company/aj&smart Instagram: https://www.instagram.com/ajsmartdesign/ Medium blog: https://blog.ajsmart.com/ digital design User R