These 3 email marketing CHANGES might shock you 😱👇⁠

Email marketing has changed massively over the last few years. And in 2025, your email strategy needs to change too.⁠ Here’s how... ⁠ ⁠ 😱 CHANGE #1: People are taking longer to buy than ever before.⁠ ⁠ Old school direct response marketing rules would tell you that a lead who doesn’t buy within a week is “dead.” 🚫⁠ ⁠ But TODAY, that couldn’t be farther from the truth...⁠ ⁠ Customers spend way more time watching, waiting, weighing options and getting to know you BEFORE buying from you.⁠ ⁠ At the Copy Posse, new customers take an average of 28 days to purchase from us.⁠ ⁠ Which leads me to…⁠ ⁠ 😱 CHANGE #2: People require more interactions and touchpoints before they buy.⁠ ⁠ The latest research suggests that a cold lead can take between 20-50 touchpoints BEFORE they buy from you.⁠ ⁠ So what if someone doesn’t buy from your first email 🤷‍♀️ ⁠ ⁠ Just keep showing them who you are and how you can help them!⁠ ⁠ And if you’re wondering why it takes so many touchpoints before they’ll buy... ⁠ ⁠ 😱 CHANGE #3: Mistrust in advertising is on the rise.⁠ ⁠ 69% of consumers say they distrust brand advertising.⁠ ⁠ With all the algorithm changes, data leaks, scammers, spammers, AI-generated garbage and “deepfakes” around every corner of the Internet...⁠ ⁠ It’s no surprise. ⁠ ⁠ Customers today are smarter, savvier and more SKEPTICAL than ever.⁠ ⁠ ✅ This is why consistently building trust throughout your customers’ buying journey is what makes GOOD email marketing TODAY.⁠ ⁠ Email marketing today is LESS about hard selling straight out the gate...⁠ ⁠ And MORE about creating trust before creating a transaction. ⁠ ⁠ ⁠This should be your #1 email strategy going into 2025…⁠ ⁠ And I can help you with that 😏 ⁠ ⁠ 👉 TOMORROW, I’m hosting a free email marketing training to share my proven 3-step formula for planning an effective email promotion…⁠ ⁠ Plus, the email strategies you need to own the inbox in 2025.⁠ ⁠ ⁠YOU DO NOT WANT TO MISS THIS. ⁠ ⁠ Save your free spot at the training ⏬⁠ https