The Most Dangerous Man in Meta Ads: Business & Bullsh*t Podcast feat. Charley T of Disrupter School

👉 Learn DIRECTLY from me in our Meta MBA - https://www.disrupterschool.com/MBA?video=9iFHxQ9o6j4 Master Facebook Ads: Insider Tips and Strategies with Charley T He scaled brands from $50K/month to $1M/week. Spent over $500M on Facebook Ads. Mentored hundreds. Failed big, won bigger. This is the real story behind Charley T — the unfiltered, unapologetic media buyer who's helped shape the modern DTC playbook. If you’ve ever asked “Who the f*ck is Charley T?” — this video answers it with receipts, strategy, and stories you’ve never heard. with the @BusinessBullshxtPodcast 00:00 Welcome to the Show & Who Is Charley T? 00:36 Getting Hired Without Experience in Facebook Ads 01:58 Early Facebook Ads in the Wild West Days 03:54 Spending $1M a Day with No Tracking Tools 05:54 How Saving Clients Money Backfired at an Agency 09:51 Understanding Ad Agency Incentives and Politics 11:51 From Case Studies to Internal Resistance 13:51 Why ROAS Is a Misleading Metric for Growth 15:51 The Power of Volume Over Margin in Advertising 17:51 Lessons from Spending Over $500M on Meta Ads 19:51 The Real Scorecard: Business Outcomes, Not Vanity Metrics 21:51 Breaking the Cycle of Metrics Over Money 23:51 Why Most Businesses Fail to Scale Their Ads 25:51 The Trap of Over-Reliance on Ad Results 27:51 The Truth About Lifetime Value and Ad Spend 29:51 Advice for Business Owners Who Need Ads to Work Now 31:51 Is your Business Is Ready for Ads? 34:42 Why Organic Social Doesn’t Work Like It Used To 36:42 How to Build an Audience Without Paid Ads 39:05 The COVID Marketer Era and Its Pitfalls 40:00 Audience Building Case Study: Dad Gang 40:29 Community-Driven Marketing and Emotional Resonance 43:31 Audience Building Case Study: Dog Sauce 46:26 The Power of Memes and Culture in DTC 48:23 5-Step Strategy to Build a Monetizable Audience 50:23 How to Use Engagement Campaigns to Train Meta’s AI 52:23 Cost Per Follow as a Growth Metric 54:23 How to B