The Most Dangerous Man in Meta Ads: Business & Bullsh*t Podcast feat. Charley T of Disrupter School
๐ Learn DIRECTLY from me in our Meta MBA - https://www.disrupterschool.com/MBA?video=9iFHxQ9o6j4
Master Facebook Ads: Insider Tips and Strategies with Charley T
He scaled brands from $50K/month to $1M/week. Spent over $500M on Facebook Ads. Mentored hundreds. Failed big, won bigger. This is the real story behind Charley T โ the unfiltered, unapologetic media buyer who's helped shape the modern DTC playbook. If youโve ever asked โWho the f*ck is Charley T?โ โ this video answers it with receipts, strategy, and stories youโve never heard.
with the @BusinessBullshxtPodcast
00:00 Welcome to tโฆ
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Chapters (28)
Welcome to the Show & Who Is Charley T?
0:36
Getting Hired Without Experience in Facebook Ads
1:58
Early Facebook Ads in the Wild West Days
3:54
Spending $1M a Day with No Tracking Tools
5:54
How Saving Clients Money Backfired at an Agency
9:51
Understanding Ad Agency Incentives and Politics
11:51
From Case Studies to Internal Resistance
13:51
Why ROAS Is a Misleading Metric for Growth
15:51
The Power of Volume Over Margin in Advertising
17:51
Lessons from Spending Over $500M on Meta Ads
19:51
The Real Scorecard: Business Outcomes, Not Vanity Metrics
21:51
Breaking the Cycle of Metrics Over Money
23:51
Why Most Businesses Fail to Scale Their Ads
25:51
The Trap of Over-Reliance on Ad Results
27:51
The Truth About Lifetime Value and Ad Spend
29:51
Advice for Business Owners Who Need Ads to Work Now
31:51
Is your Business Is Ready for Ads?
34:42
Why Organic Social Doesnโt Work Like It Used To
36:42
How to Build an Audience Without Paid Ads
39:05
The COVID Marketer Era and Its Pitfalls
40:00
Audience Building Case Study: Dad Gang
40:29
Community-Driven Marketing and Emotional Resonance
43:31
Audience Building Case Study: Dog Sauce
46:26
The Power of Memes and Culture in DTC
48:23
5-Step Strategy to Build a Monetizable Audience
50:23
How to Use Engagement Campaigns to Train Metaโs AI
52:23
Cost Per Follow as a Growth Metric
54:23
How to B
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Two Facebook Ad Experts and a Rockstar radio host walk into a room...
Professor Charley T
The BEST Way to Advertise on Facebook
Professor Charley T
Say goodbye to muddy messes with this magical dog cleaning tool!
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Unveiling the Facebook Ads AI Algorithm Master Your Advertising Strategy!
Professor Charley T
The Ultimate Viral Video_ Unleashing the Power of UGC Mashup!
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Global Team, Global Respect Embrace the Power of US Dollars!
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Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
Supercharge Your Ad Performance_ The Key to Scaling Success
Professor Charley T
Supercharge Your Ad Performance_ The Key to Scaling Success
Professor Charley T
Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
Professor Charley T
Mastering Video Formats for Maximum Social Media Impact
Professor Charley T
Unlocking the Power of Professional Design and Captions for Social Media Success
Professor Charley T
Global Team, Global Respect Embrace the Power of US Dollars!
Professor Charley T
The TikTok Creative Advantage_ Dominate Every Platform with Native Content
Professor Charley T
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
Its your money... use it
Professor Charley T
Unleash Pet Problem-Solving Power with a Click!
Professor Charley T
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
Why Optimize Ads_ The Secrets of Dynamic Creative Revealed!
Professor Charley T
Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
Professor Charley T
Boosting Ad Performance_ Testing Video vs Control Ads with AV Test
Professor Charley T
Its your time... use it
Professor Charley T
Unlocking the True Power of Data Analysis... Shattering Common Misconceptions
Professor Charley T
Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
Professor Charley T
Instantly Clean Your Dog Anywhere with this Genius Gadget
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The Ultimate Guide to Creating Engaging Pet Accessories Ads
Professor Charley T
Unleash the Power of Data-Driven Optimization for Explosive Ad Success!
Professor Charley T
Unlocking the Secret to Multi-platform Success_ TikTok, YouTube, and Instagram
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Comment "Unicorn" when you see it
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From Dirty Pup to Handsome Hound_ The Ultimate Grooming Game Changer (1)
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Unlocking Advertising Success_ Creating Localized Audiences for Maximum Impact
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Comment "hootie" when you see it
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The Rise of Online Shopping... Amazon's Trillion Dollar Game-Changer
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Boost Your Business Run it on Four Powerful Rules!
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Unveiling the Simplicity and Secret Behind Making Tons of Money in 2024!
Professor Charley T
Unveiling the Simplicity and Secret Behind Making Tons of Money in 2024!
Professor Charley T
Its your money... use it
Professor Charley T
Revolutionizing Business Growth... Unconventional Approach to Email Marketing Success
Professor Charley T
The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
Professor Charley T
Its your time... use it
Professor Charley T
How is more less... well that simple
Professor Charley T
The Rise of Online Shopping... Amazon's Trillion Dollar Game-Changer
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Try not to laugh when they say it
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2025 Guide: Mastering Cost Caps for Facebook Ads Success
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Discover the Ultimate Tool for Connecting with Family and Students Worldwide!
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Boost Your Business Run it on Four Powerful Rules!
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Revolutionary Tools to Simplify Your Life - Check Out Digital Marketing in 5!
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Cracking the Code of Facebook Feed Hooking Users in 30 Seconds
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Unleashing the World's Top E-commerce Market_ Teenage Girls 14-20
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Discover the Irresistible Allure of Organic Italian Delights!
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Unleashing Unlimited Growth_ Targeting New Customers to Scale Our Campaigns
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You can do this
Professor Charley T
The Secret to Business Success... Focus on What Matters, Not Competing with Irrelevant Attention
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The Key to Selling Subscription Products... Own the Delivery System!
Professor Charley T
Comment "Unicorn" when you see it
Professor Charley T
The Truth will set you free
Professor Charley T
Cracking the Code of Facebook Feed Hooking Users in 30 Seconds
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The Cow Says... MOOOOOOOO
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Powerful AI Tool Automates Content Creation for Social Media Success
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Cappers gunna Cap
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DeepCamp AI