Social Media Management: Build Your Presence On Social Media - Marketing 360®

In this video we’re going to talk about Social Media Management, why you need it, and how it works! Create Free Account: https://www.marketing360.com/social/?ref=YouTubeSocialMediaManagmentVideo Why You Need It So what is Social Media Management and why do you need it? Well, social media management is the process of building a strong following on social media. Essentially, posting content that adds value and engaging with your community on the most relevant social platforms for your business. But to better understand it, let’s talk about 5 reasons why you need it. Reason 1 - It's where your customers are! It’s the new TV. It’s where the attention is! More and more people are searching in native app vs Google Reason 2 - Social proof is part of the buying process Reason 3 - It's the new referral system Reason 4 - It creates brand awareness. Your brand awareness grows month over month (snowball effect). Increased awareness + increased trust = increased sales! Reason 5 - If you don't, your competitors will! Compare yourself with your competitors on social media. Who’s better? It’s not something you can skip! How it Works Now that you know what it is and why you need it. Let’s walk through 6 steps on how it works. Step 1 - Kickoff call with your Social Media Manager. Step 2 - Decide what social platforms are best, help you set them up and brand them Step 3 - Research & strategy planning. Build idea library for content ideas, posting schedule and review everything with you to get your feedback and approval. Who are you targeting? What are you posting? What are your customer's questions? What content do they like? What are your competitors posting that's working? What inspires them, makes them laugh, educates your customers? What type of posts: videos, stats, quotes, blog articles, customer reviews, case studies, holidays, promotions/deals, company news, employee spotlights, etc.. Step 4 - Begin posting content, promoting content and engagement activitie