💡 She dropped a genius hack for boosting performance across channels

Key Takeaways

What's your name? >> Anna Hoffer. >> And who are you with? >> Assembly Global. I think we also need to talk more. Have these great conversations, right? >> We don't need to be in these silos. >> No. What are you doing? What am I doing? Let's figure this out together. >> Can I give you a little fun tip that I never hear anybody talking about? >> If you throw the brand >> into your catalog >> there's a noticeable performance lift on search >> cuz it's impressions. >> Yeah. See, I love this. noticeable lifts between like eight and like 20% depending on the brands. >> But like having that just memeifying >> the the branding. >> So we wanted to flip the stage, right? Let's run a channel lift study. >> Let's see how search impacts meta. >> Taking all of that data and finding the story and then building on that and then finding the areas of improvement or finding the areas we can lean into to be like, listen, that creative is really working. Let's build upon that. What can we do in other space? >> To quote my buddy Barry H, >> you didn't finish the marathon because of the cup of water you got at the 25th mile. >> I like that. I love this because I'm also learning from you. >> I spent like a billion on the platform over the last like 15 years. Least I can do is I mean I was spending a million dollars a day back in like 2014 back when I remember when it was like, "Oh, wait. There's a pixel. Screw this. We're not doing conversion campaigns." Here, give me a hug. >> Oh, you did a great job. >> Oh, yeah. You