Jasper x Wayfair | Branding Without Limits: The Future of Retail Visuals with AI
๐ฅ Webinar Replay: Branding Without Limits: The Future of Retail Visuals with AI
In this fireside chat, Jasper CMO Loreal Lynch sits down with Bryan Godwin, Director of AI & Visual Media at Wayfair, to explore how AI is transforming visual content creation for B2C and retail marketing teams.
๐ Why Watch This Webinar:
Retail and B2C marketers face growing pressure to scale branded content, personalize experiences across channels, and deliver measurable ROIโfast. This session dives deep into how generative AI is solving those challenges, particularly for high-volume visual media.
๐ก What Youโฆ
Watch on YouTube โ
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Chapters (15)
Welcome & Industry Context
1:15
Retailโs Content Demands and AIโs Role
4:10
Growth of AI Adoption Among B2C Marketing Teams
7:00
Bryanโs Background in Film, Ecomm, and AI Innovation
10:50
From Text to Visuals: AIโs Next Frontier
14:00
Personalization at Scale for the Retail Funnel
17:30
Building AI Workflows for Brand Consistency
22:10
Why Human Creativity Still Leads
27:00
Communicating AI Adoption Internally
31:40
Skills Gaps & Upskilling Creative Teams
36:20
Real AI Use Cases: 3D, Photo, and Video Generation
41:10
Business Cases, KPIs, and Measurement
46:00
Technical Rollout & Cross-Functional Buy-In
53:30
Brand Compliance with AI-Generated Visuals
59:00
Future Outlook: AR, Immersive Content, and AI Models
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