Improving Facebook Ad Performance with Opportunity Score and Recommendations

Key Takeaways

Hey man, what's your name? >> My name is Yousef. >> And who are you with? >> I am a product manager with Meta. If >> people just want to be better tomorrow, what's something they could be doing right away to make things improve for their ad account? >> So, one of the new products we're talking about today is opportunity score and recommendations. We're excited about this. It's a tool to help uh agencies make the best of their campaigns and just everyone should uh start using those recommendations. Can you tell me just a little bit more about the opportunity score and like how somebody could really take advantage of using it because we've all seen it in the dashboard. >> Of course. Yeah. So, it's um a score from 0 to 100 that tells you how optimized your uh campaigns and ads are. So, if you go today to ads manager, you see a score and next to the score you see what recommendations you need to improve the score and yeah, that's pretty much it. >> So, better score, better ads. >> Exactly. Exactly. >> Man, that seems so easy. You just got to follow the directions. >> Should we trust it? >> Yes, you should absolutely trust it. And if you have any feedback about using it, please let us know through the different channels that we you connect with us on. >> I really appreciate that bit of the feedback. Here are all the updates that are coming cuz you all asked what >> as somebody that's been using the ads platform for nearly 15 years. I really want to say thank you to the engineering team and the product team for listening. >> Oh, thank you for being our partner and yeah, we look to more feedback, of course. >> All right. Well, thank you so much, man. I appreciate it. >> Thank you for your time. >> All right.