How to generate leads (using video)!

Key Takeaways

[Laughter] [Music] we the bright side of branding business and being Your Own Boss hey boss it's sunny lardy welcome to the sunny show for the bright side of branding business and being your own boss and today we're talking about how to turn you viewers into potential customers so whether you're doing a video on Instagram Facebook YouTube how do you actually turn those viewers into people who want to potentially buy from you this is really important and often a huge misstep because you're creating great video content but then what are you doing with that audience so I'm going to show you my top three lead generation tactics in this video tactic number one is free consultation so when I started my business and I needed to get customers I would offer free consultations free 15-minute consultations at the end of my live streams so when you don't have a team to help you create your videos or maybe you don't have the time yet in your business to create pre-produced videos on YouTube a great way to get started in building your business and your brand is using live streaming and especially on Facebook because it's the world's biggest social media platform with the world's biggest audience so you know you're going to get reached there so all you need to do is teach something share something of value position yourself as the expert and at the end of your live streams tell people hey if you liked this information and you potentially want to work with me I would love to offer you a free 15-minute consultation here's my phone number here's my contact information get in touch and let's get started that is the easiest way to turn your viewers into potential customers tactic number two is a freebie or an optin or a lead magnet there's so many different ways that you can say this or so many different names to call them but all it is is some sort of download that gets people subscribed to your email list because your email list is your highest converting community of potential customers online building your email list for an online business is the most vital step to actually generating profit so how do you build your email list it's pretty simple and you guys have actually seen how I've done this with my videos over the years so at the end of most of my videos I will give you more value with some sort of a freebie opin or lead magnet for example if you watch my video on how to get more views on YouTube at the end of the video I give you my complete views will you SS YouTube SEO uh guide or checklist so you can download that below the video when you download it you get added to my email list and then every week I send out free content to my email list to continue to nurture that relationship ship and then when I have something to sell I have this built-in targeted audience of potential customers it's really that simple tactic number three is quizzes we've just started doing this in our business and it's a great way to qualify your leads to make sure that they're actually very much so ready and interested for whatever it is that you're going to be offering as a paid offer so what we did is we created a quiz um about if you're ready to start using YouTube that would lead people into a funnel that would eventually get them into a webinar to sell them our product which is YouTube for bosses which is our paid course so it's a great way for people to get in the door and figure out are they actually ready to start using YouTube or not and pre-qualify them before they go down the sales funnel so we use a tool called interact quiz Builder and this is becoming a much more popular tool to qualify your leads in the online space so if you want to just get started out with this you can try setting up a quiz on the platform and just send it out to your email list or post it on social media it will help you pre-qualify your leads and every time someone takes the quiz they do get added to your email list as well so it's a great list building tactic too and remember once you have got these leads and you're capturing leads in these different ways it is your job and your responsibility to treat them with respect so don't spam them and nurture the relationship offer them free content and be of value and service to them you don't have these leads just to sell to them all the time you'll be ignored really quickly and treated as basically a spammer pretty quickly if all you're doing is just selling so treat your leads with the utmost respect and if you want to start capturing leads immediately through your video content well if you want to do it through YouTube you need to make sure that you get my views will you snooze YouTube SEO checklist and see what I did there capturing leads so you can grab that checklist below this video just click the link and sign up for it and if you like this video hit the like button below share it with your friends and be sure to subscribe thank you so much for watching I hope this was helpful to you and I will see you in the next video have you been thinking about using YouTube to grow your business but you're not sure where to start and you're scared of wasting time on the wrong steps let me be your guide and I'll show you the right steps to ranking on page one for more views subscribers and leads for your business learn more at boss tub strategy.com [Music]