How to Create a LinkedIn Learning Course (Complete Guide for 2026)
Skills:
AI Marketing50%
*Get the free LinkedIn Starter Pack with templates, profile tips, and growth strategies to accelerate your creator journey.* ๐ https://clickhubspot.com/5cce2b
LinkedIn Learning pays creators to teach on their platformโand you could be next. In this video, I break down the exact 6-phase process I used to go from posting on LinkedIn to creating a course that's reached thousands of learners (and even been featured by top universities).
Whether you're a marketer, founder, or entrepreneur, I'll show you how to turn your expertise into a LinkedIn Learning course.
What You'll Learn:
How LinkedIn's content team discovers and invites instructors
The 4 Cs of Authority framework for getting noticed on LinkedIn
How to apply directly (even without an invite) and what to include in your sample video
Step-by-step course planning, from outline to learning objectives
What the recording process actually looks like (studio vs. home setup)
6 proven promotion tactics to maximize your course reach
Chapters:
0:00 Intro: My LinkedIn Learning Story
1:16 What Is LinkedIn Learning?
1:58 Phase 1: Build Authority on LinkedIn (The 4 Cs)
4:18 Phase 2: Get Accepted or Invited
7:08 Phase 3: Plan & Structure Your Course
9:14 Phase 4: Record & Produce Your Course
9:57 Phase 5: Promote Your Course
10:32 Phase 6: Make Your Course Visible
This video is perfect for content creators, marketers, and business owners who want to scale their impact and create a new revenue stream through online education.
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Chapters (8)
Intro: My LinkedIn Learning Story
1:16
What Is LinkedIn Learning?
1:58
Phase 1: Build Authority on LinkedIn (The 4 Cs)
4:18
Phase 2: Get Accepted or Invited
7:08
Phase 3: Plan & Structure Your Course
9:14
Phase 4: Record & Produce Your Course
9:57
Phase 5: Promote Your Course
10:32
Phase 6: Make Your Course Visible
๐
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