Don't build a social media account. Build a personal brand instead.
Are you struggling with how to pick a niche or deciding whether you should niche down? In this video, I break down the difference between simply growing a social media account and building a personal brand that lasts. When it comes to how to find your niche as a content creator, even if you can’t find a niche that feels right, sticking to just one topic might be holding you back.
We’ll explore a personal branding strategy that can help you stay relevant on social media, attract like-minded followers, and build a brand that evolves with you. Whether you're trying to find your niche on Instag…
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Chapters (14)
Why I Quit Building a Social Media Account
1:08
Importance of Building a Personal Brand
2:40
What IS A Personal Brand?
3:08
The Problem with Information
4:47
Who You Attract Matters
6:21
Enter Your Character Building Era
7:42
Example 1: Personality
8:44
Example 2: Values
9:22
Example 3: Stories
9:49
Example 4: Interests
11:28
Example 5: Pivoting to New Businesses
12:26
Sharing Things You Love
13:12
Surviving AI
13:38
Creator Journal
Playlist
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