Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3,045
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
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Why Business Is A Game of Margins, Not Volume - How To Sell High-Ticket Products & Services Ep. 1
Copywriting & Content Strategy
Why Business Is A Game of Margins, Not Volume - How To Sell High-Ticket Products & Services Ep. 1
Dan Lok Beginner 9y ago
MozCon 2014 - 27 - Nathalie Nahai - The Psychology of Persuasive Content for "Boring" Industries
Copywriting & Content Strategy
MozCon 2014 - 27 - Nathalie Nahai - The Psychology of Persuasive Content for "Boring" Industries
Moz Intermediate 10y ago
The First Home Consoles: Crash Course Games #5
Copywriting & Content Strategy
The First Home Consoles: Crash Course Games #5
CrashCourse Beginner 10y ago
Learner Story: Finding Flexibility and Confidence in a Content Strategy Career
Copywriting & Content Strategy
Learner Story: Finding Flexibility and Confidence in a Content Strategy Career
Coursera Beginner 10y ago
Dan Lok Expressing Appreciation and Gratitude
Copywriting & Content Strategy
Dan Lok Expressing Appreciation and Gratitude
Dan Lok Beginner 10y ago
1 Single Tip to Writing Web Copy That Sells
Copywriting & Content Strategy ⚡ AI Lesson
1 Single Tip to Writing Web Copy That Sells
Wes McDowell Advanced 10y ago
How Customers Experience Your Brand ft. Brian Solis
Copywriting & Content Strategy
How Customers Experience Your Brand ft. Brian Solis
Sunny Lenarduzzi Intermediate 10y ago
Cartesian Skepticism - Neo, Meet Rene: Crash Course Philosophy #5
Copywriting & Content Strategy
Cartesian Skepticism - Neo, Meet Rene: Crash Course Philosophy #5
CrashCourse Beginner 10y ago
The state of gun violence in the US, explained in 18 charts
Copywriting & Content Strategy ⚡ AI Lesson
The state of gun violence in the US, explained in 18 charts
Vox Beginner 10y ago
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris
Copywriting & Content Strategy
#SEJThinkTank: How to Use a Podcast to Build Your Email List by Jerod Morris
Search Engine Journal Intermediate 10y ago
How to make Videos for Business: Content Strategy
Copywriting & Content Strategy
How to make Videos for Business: Content Strategy
Sunny Lenarduzzi Intermediate 10y ago
Radio Copywriting - How to write a (good) radio ad...
3:45
Copywriting & Content Strategy ⚡ AI Lesson
Radio Copywriting - How to write a (good) radio ad...
Tadah! Media Beginner 10y ago
America's gun problem, explained in 90 seconds
Copywriting & Content Strategy ⚡ AI Lesson
America's gun problem, explained in 90 seconds
Vox Beginner 10y ago
Ask Yoast: how to handle duplicate content
Copywriting & Content Strategy ⚡ AI Lesson
Ask Yoast: how to handle duplicate content
Yoast Intermediate 10y ago
Data Skeptic book giveaway contest winner selection
Copywriting & Content Strategy ⚡ AI Lesson
Data Skeptic book giveaway contest winner selection
Data Skeptic Intermediate 10y ago
RESTful API From Scratch Using Node, Express and MongoDB
Copywriting & Content Strategy ⚡ AI Lesson
RESTful API From Scratch Using Node, Express and MongoDB
Traversy Media Advanced 10y ago
5 Lessons from "The Power of Habit" by Charles Duhigg
Copywriting & Content Strategy
5 Lessons from "The Power of Habit" by Charles Duhigg
Thomas Frank Beginner 10y ago
Let's Give People More Feedback and Appreciation for Their Work.
Copywriting & Content Strategy
Let's Give People More Feedback and Appreciation for Their Work.
Thomas Frank Intermediate 10y ago
Direct Response Copywriting
1:14
Copywriting & Content Strategy ⚡ AI Lesson
Direct Response Copywriting
Pro Video Booth Intermediate 10y ago
5 Unusual Tips For Delivering A Great Presentation
Copywriting & Content Strategy
5 Unusual Tips For Delivering A Great Presentation
Dan Lok Beginner 10y ago
Wealth Building Communication
Copywriting & Content Strategy
Wealth Building Communication
Dan Lok Beginner 10y ago
What Rich People Invest In That The Middle Class Don't - Dan Lok
Copywriting & Content Strategy
What Rich People Invest In That The Middle Class Don't - Dan Lok
Dan Lok Beginner 10y ago
The Ladder of Wealth: How to Climb Your Way to Financial Independence
Copywriting & Content Strategy
The Ladder of Wealth: How to Climb Your Way to Financial Independence
Dan Lok Beginner 10y ago
How To Connect With Powerful And Influential People
Copywriting & Content Strategy
How To Connect With Powerful And Influential People
Dan Lok Beginner 10y ago
How To Evaluate Business Opportunity and Idea
Copywriting & Content Strategy
How To Evaluate Business Opportunity and Idea
Dan Lok Beginner 10y ago
What I Learned Losing $2 Millions Dollars (3 Best Lessons) - Multi-Millionaire Entrepreneur Dan Lok
Copywriting & Content Strategy
What I Learned Losing $2 Millions Dollars (3 Best Lessons) - Multi-Millionaire Entrepreneur Dan Lok
Dan Lok Beginner 10y ago
Proven Copywriting Formula That Works - The Structure of Persuasive Copy - Dan Lok
Copywriting & Content Strategy
Proven Copywriting Formula That Works - The Structure of Persuasive Copy - Dan Lok
Dan Lok Intermediate 10y ago
What Is The Most Important Part of Your Copy? - Business Copywriting - Stephen Zhao
Copywriting & Content Strategy
What Is The Most Important Part of Your Copy? - Business Copywriting - Stephen Zhao
Dan Lok Beginner 10y ago
How to Discover Your Hidden Remarkable Benefit - Business Copywriting - Dan Lok
Copywriting & Content Strategy
How to Discover Your Hidden Remarkable Benefit - Business Copywriting - Dan Lok
Dan Lok Beginner 10y ago
How to Create Guarantees that Sell - Business Copywriting - Dan Lok
Copywriting & Content Strategy
How to Create Guarantees that Sell - Business Copywriting - Dan Lok
Dan Lok Beginner 10y ago
The Secret to "Show, Don't Tell" - Business Copywriting - Dan Lok
Copywriting & Content Strategy
The Secret to "Show, Don't Tell" - Business Copywriting - Dan Lok
Dan Lok Beginner 10y ago
How to Become a Successful Copywriter with “Bad” Writing - Dan Lok
Copywriting & Content Strategy
How to Become a Successful Copywriter with “Bad” Writing - Dan Lok
Dan Lok Beginner 10y ago
Why Your Sales Copy Sucks - Dan Lok
Copywriting & Content Strategy
Why Your Sales Copy Sucks - Dan Lok
Dan Lok Beginner 10y ago
How To Start Your Copywriting Career - Dan Lok
Copywriting & Content Strategy
How To Start Your Copywriting Career - Dan Lok
Dan Lok Beginner 10y ago
What Is Copywriting? Definition of Copywriting and Successful Ad Copy - Dan Lok
Copywriting & Content Strategy
What Is Copywriting? Definition of Copywriting and Successful Ad Copy - Dan Lok
Dan Lok Beginner 10y ago
Do You Know What An Hour Of Your Time Is Worth? Productive Time VS Wasted Time - Dan Lok
Copywriting & Content Strategy
Do You Know What An Hour Of Your Time Is Worth? Productive Time VS Wasted Time - Dan Lok
Dan Lok Beginner 10y ago
The Most Powerful Productivity Questions to Ask Yourself Every Day - Dan Lok
Copywriting & Content Strategy
The Most Powerful Productivity Questions to Ask Yourself Every Day - Dan Lok
Dan Lok Beginner 10y ago
How Your To-Do List is Killing Your Productivity - Dan Lok
Copywriting & Content Strategy
How Your To-Do List is Killing Your Productivity - Dan Lok
Dan Lok Beginner 10y ago
Rich Dad Poor Dad: What Robert Kiyosaki Taught Me About Money and Business Success - Dan Lok
Copywriting & Content Strategy
Rich Dad Poor Dad: What Robert Kiyosaki Taught Me About Money and Business Success - Dan Lok
Dan Lok Beginner 10y ago
Increase Your Sales By Offering Payment Terms
Copywriting & Content Strategy
Increase Your Sales By Offering Payment Terms
Dan Lok Beginner 10y ago
How to Craft a Brilliant Guarantee with "Risk Reversal" with DJ Richoux
Copywriting & Content Strategy
How to Craft a Brilliant Guarantee with "Risk Reversal" with DJ Richoux
Dan Lok Intermediate 10y ago
Use Scarcity To Get Your Customers Buying Now with DJ Richoux
Copywriting & Content Strategy
Use Scarcity To Get Your Customers Buying Now with DJ Richoux
Dan Lok Beginner 10y ago
Don't Sell Deliverables - Sell Results! with DJ Richoux
Copywriting & Content Strategy
Don't Sell Deliverables - Sell Results! with DJ Richoux
Dan Lok Intermediate 10y ago
What's in My Backpack? - College Info Geek
Copywriting & Content Strategy
What's in My Backpack? - College Info Geek
Thomas Frank Intermediate 10y ago
20 Useful Websites Every Student Should Know About - College Info Geek
Copywriting & Content Strategy
20 Useful Websites Every Student Should Know About - College Info Geek
Thomas Frank Intermediate 10y ago
How to Start a New Semester or School Year the Right Way - College Info Geek
Copywriting & Content Strategy
How to Start a New Semester or School Year the Right Way - College Info Geek
Thomas Frank Beginner 10y ago
10 Study Tips for Earning an A on Your Next Exam - College Info Geek
Copywriting & Content Strategy
10 Study Tips for Earning an A on Your Next Exam - College Info Geek
Thomas Frank Intermediate 10y ago
Sleep Schedules vs. Staying Up Late - College Info Geek
Copywriting & Content Strategy
Sleep Schedules vs. Staying Up Late - College Info Geek
Thomas Frank Intermediate 10y ago
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Story and Narrative Development for Video Games
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Story and Narrative Development for Video Games
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TikTok Storytelling: Write Compelling Stories
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Advanced Engagement, Content, and Conversion Strategies
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Advanced Engagement, Content, and Conversion Strategies
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MyCredSkills Comunicación para estudiantes.
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MyCredSkills Comunicación para estudiantes.
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Diseño e innovación de modelo de negocios
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Diseño e innovación de modelo de negocios
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Product Marketing and Go-to-Market Strategy
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Product Marketing and Go-to-Market Strategy
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