Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

4,177
lessons
Skills in this topic
View full skill map →
Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
Videos 4,078 Reads 99
Level: All Beginner Intermediate Advanced
Any Length Short (<5m) Medium (5-20m) Long (>20m)
Newest Popular Oldest
Why a16z-backed Wonderschool is acquiring EarlyDay | Equity Podcast
Copywriting & Content Strategy ⚡ AI Lesson
Why a16z-backed Wonderschool is acquiring EarlyDay | Equity Podcast
TechCrunch Beginner 2y ago
Data Storytelling for Your Data Portfolio | How to Stand Out Clearly
Copywriting & Content Strategy ⚡ AI Lesson
Data Storytelling for Your Data Portfolio | How to Stand Out Clearly
DataCamp Intermediate 2y ago
Crafting Compelling Product Descriptions | eCommerce Copywriting Techniques #ecommerce #shorts
Copywriting & Content Strategy
Crafting Compelling Product Descriptions | eCommerce Copywriting Techniques #ecommerce #shorts
US Business Consultancy Intermediate 2y ago
Crafting Compelling Product Descriptions || E-Commerce Copywriting
2:53
Copywriting & Content Strategy ⚡ AI Lesson
Crafting Compelling Product Descriptions || E-Commerce Copywriting
US Business Consultancy Beginner 2y ago
Inbox Zero: The Ultimate Productivity Hack For Entrepreneurs
Copywriting & Content Strategy
Inbox Zero: The Ultimate Productivity Hack For Entrepreneurs
Alex Cattoni Beginner 2y ago
Sleep Sounder: 5 Home Security Mistakes Fixed Fast
Copywriting & Content Strategy
Sleep Sounder: 5 Home Security Mistakes Fixed Fast
Global Empowerment Leadership Beginner 2y ago
NEW PROMPT: How To Bypass AI Content Detection 100%
Copywriting & Content Strategy
NEW PROMPT: How To Bypass AI Content Detection 100%
Jesse Forrest Beginner 2y ago
Smart Marketing: How I grew an 8 figure Online Business without constantly Posting on Social Media
Copywriting & Content Strategy
Smart Marketing: How I grew an 8 figure Online Business without constantly Posting on Social Media
Sunny Lenarduzzi Beginner 2y ago
What Is a Hook?
Copywriting & Content Strategy
What Is a Hook?
Acquisitioncom Beginner 2y ago
Spotify tests video courses to throw its hat in the edtech ring | Equity Podcast
Copywriting & Content Strategy
Spotify tests video courses to throw its hat in the edtech ring | Equity Podcast
TechCrunch Beginner 2y ago
5 Books That Made Me $100K/Mo By 26
Copywriting & Content Strategy
5 Books That Made Me $100K/Mo By 26
Lara Acosta Intermediate 2y ago
CLIcs-0080 Move, copy, wildcards (mv, cp, splat)
Copywriting & Content Strategy
CLIcs-0080 Move, copy, wildcards (mv, cp, splat)
idlestate Intermediate 2y ago
How To ACTUALLY Start Copywriting In 2024
13:21
Copywriting & Content Strategy ⚡ AI Lesson
How To ACTUALLY Start Copywriting In 2024
Cardinal Mason Beginner 2y ago
How to Empower Your Mind in 62 Minutes | Transformative Lessons for You
Copywriting & Content Strategy
How to Empower Your Mind in 62 Minutes | Transformative Lessons for You
Evan Carmichael Beginner 2y ago
LinkedIn Content Strategy Framework 2025 - How to Get Started
11:08
Copywriting & Content Strategy ⚡ AI Lesson
LinkedIn Content Strategy Framework 2025 - How to Get Started
Pierre Herubel Beginner 2y ago
What’s new in DevTools: Chrome 121-123
Copywriting & Content Strategy ⚡ AI Lesson
What’s new in DevTools: Chrome 121-123
Chrome for Developers Beginner 2y ago
5 Mistakes New Copywriters Make That Keep Them Stuck & Broke
Copywriting & Content Strategy
5 Mistakes New Copywriters Make That Keep Them Stuck & Broke
Alex Cattoni Beginner 2y ago
Cold Email Outreach Is BROKEN: What REALLY Works In 2024
Copywriting & Content Strategy
Cold Email Outreach Is BROKEN: What REALLY Works In 2024
Jesse Forrest Beginner 2y ago
How to write 6-figure sales pages
31:38
Copywriting & Content Strategy ⚡ AI Lesson
How to write 6-figure sales pages
KJ Rainey Intermediate 2y ago
What Does Success Mean? A New Definition That Will Inspire You
Copywriting & Content Strategy
What Does Success Mean? A New Definition That Will Inspire You
Evan Carmichael Beginner 2y ago
How to Scale a Business to a Million Dollars with Facebook Ads
Copywriting & Content Strategy ⚡ AI Lesson
How to Scale a Business to a Million Dollars with Facebook Ads
Professor Charley T Intermediate 2y ago
Create viral content with open loops.
Copywriting & Content Strategy ⚡ AI Lesson
Create viral content with open loops.
Adam Erhart Intermediate 2y ago
Transform Your Transcription Into Compelling Facebook Ad Copy!
Copywriting & Content Strategy
Transform Your Transcription Into Compelling Facebook Ad Copy!
Professor Charley T Intermediate 2y ago
Rebranding Secrets: Why You're Still Invisible #shorts #shortvideo
Copywriting & Content Strategy
Rebranding Secrets: Why You're Still Invisible #shorts #shortvideo
Nicky And Moose Intermediate 2y ago
SEO Content Writing Full Course | Learn SEO Content Writing Step-By-Step
3:20:21
Copywriting & Content Strategy ⚡ AI Lesson
SEO Content Writing Full Course | Learn SEO Content Writing Step-By-Step
Lets Uncover Beginner 2y ago
How To Get Your FIRST Copywriting Client (With No Experience)
Copywriting & Content Strategy
How To Get Your FIRST Copywriting Client (With No Experience)
KJ Rainey Intermediate 2y ago
Maximizing Clicks on Trending NFL Topics A Case Study Revealed
Copywriting & Content Strategy
Maximizing Clicks on Trending NFL Topics A Case Study Revealed
Koray Tuğberk GÜBÜR Advanced 2y ago
A $700M SAFE, more IPOs, and how one venture fund is transcending borders | Equity Podcast
Copywriting & Content Strategy
A $700M SAFE, more IPOs, and how one venture fund is transcending borders | Equity Podcast
TechCrunch Beginner 2y ago
5 Tools EVERY Copywriter Needs #copywriting
Copywriting & Content Strategy
5 Tools EVERY Copywriter Needs #copywriting
Jesse Forrest Beginner 2y ago
Copywriting Mistakes You MUST Avoid #copywriting
Copywriting & Content Strategy
Copywriting Mistakes You MUST Avoid #copywriting
Jesse Forrest Beginner 2y ago
Will TikTok be banned in the US? | Equity Podcast
Copywriting & Content Strategy
Will TikTok be banned in the US? | Equity Podcast
TechCrunch Beginner 2y ago
How To Find Your First Copywriting Client #copywriting
Copywriting & Content Strategy
How To Find Your First Copywriting Client #copywriting
Jesse Forrest Beginner 2y ago
How to Be Proud of Yourself | EXCEED Expectations with Powerful Action!
Copywriting & Content Strategy
How to Be Proud of Yourself | EXCEED Expectations with Powerful Action!
Evan Carmichael Intermediate 2y ago
One of the best things I ever did as a freelancer…
Copywriting & Content Strategy
One of the best things I ever did as a freelancer…
Alex Cattoni Intermediate 2y ago
How To Find the BEST Headline Ideas #copywriting
Copywriting & Content Strategy
How To Find the BEST Headline Ideas #copywriting
Jesse Forrest Beginner 2y ago
40 Weird Ways To Find Clients (REAL STORIES)
Copywriting & Content Strategy ⚡ AI Lesson
40 Weird Ways To Find Clients (REAL STORIES)
Alex Cattoni Beginner 2y ago
Startups are hiring fewer workers and paying out less in equity comp | Equity Podcast
Copywriting & Content Strategy
Startups are hiring fewer workers and paying out less in equity comp | Equity Podcast
TechCrunch Beginner 2y ago
How To Make A KILLER Copywriting Portfolio That Gets Clients
Copywriting & Content Strategy
How To Make A KILLER Copywriting Portfolio That Gets Clients
Jesse Forrest Beginner 2y ago
Transforming Video Ads into Powerful Ad Copy with Chat GPT and Cool Tools
Copywriting & Content Strategy
Transforming Video Ads into Powerful Ad Copy with Chat GPT and Cool Tools
Professor Charley T Intermediate 2y ago
Improve Your Facebook Ad Headlines... The Best Performing Strategies Revealed
Copywriting & Content Strategy
Improve Your Facebook Ad Headlines... The Best Performing Strategies Revealed
Professor Charley T Intermediate 2y ago
Quick Copywriting Tips for Beginners #copywriting
Copywriting & Content Strategy
Quick Copywriting Tips for Beginners #copywriting
Jesse Forrest Beginner 2y ago
Stop Obsessing Over Others | Discover the Fastest Way to Empower Yourself
Copywriting & Content Strategy
Stop Obsessing Over Others | Discover the Fastest Way to Empower Yourself
Evan Carmichael Intermediate 2y ago
Unlocking the Power of Video Ads... Boost Your Copywriting Skills and Drive Conversions
Copywriting & Content Strategy ⚡ AI Lesson
Unlocking the Power of Video Ads... Boost Your Copywriting Skills and Drive Conversions
Professor Charley T Intermediate 2y ago
How To Get GREAT Testimonials #copywriting
Copywriting & Content Strategy
How To Get GREAT Testimonials #copywriting
Jesse Forrest Beginner 2y ago
SEO Copywriting In 30 Seconds #copywriting #seo
Copywriting & Content Strategy
SEO Copywriting In 30 Seconds #copywriting #seo
Jesse Forrest Beginner 2y ago
ChatGPT prompts to SCALE your Business
Copywriting & Content Strategy
ChatGPT prompts to SCALE your Business
Professor Charley T Beginner 2y ago
Content Writing VS Copywriting #copywriting
Copywriting & Content Strategy
Content Writing VS Copywriting #copywriting
Jesse Forrest Beginner 2y ago
The global companies taking on Carta | Equity Podcast
Copywriting & Content Strategy
The global companies taking on Carta | Equity Podcast
TechCrunch Beginner 2y ago
📚 Continue on Coursera External links · Free to audit
1 / 3 View all →
Flier (Flyer) Marketing Design & Copywriting To Get Clients
📚 External: Coursera ↗
Self-paced
Flier (Flyer) Marketing Design & Copywriting To Get Clients
Opens on Coursera ↗
TikTok Storytelling: Write Compelling Stories
📚 External: Coursera ↗
Self-paced
TikTok Storytelling: Write Compelling Stories
Opens on Coursera ↗
Leadership Communication for Maximum Impact: Storytelling
📚 External: Coursera ↗
Self-paced
Leadership Communication for Maximum Impact: Storytelling
Opens on Coursera ↗
Persuasion: How To Persuade When Facts Don't Seem To Matter
📚 External: Coursera ↗
Self-paced
Persuasion: How To Persuade When Facts Don't Seem To Matter
Opens on Coursera ↗
Removing Barriers to Change
📚 External: Coursera ↗
Self-paced
Removing Barriers to Change
Opens on Coursera ↗
Data Visualization and Storytelling with Python
📚 External: Coursera ↗
Self-paced
Data Visualization and Storytelling with Python
Opens on Coursera ↗