Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

3,040
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
Videos 3,033 Reads 7
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How to get more views on your YouTube videos
Copywriting & Content Strategy
How to get more views on your YouTube videos
Vanessa Lau Intermediate 3y ago
Outdated YouTube Tips You SHOULD NOT Be Doing In 2025 | Please stop doing these…
Copywriting & Content Strategy
Outdated YouTube Tips You SHOULD NOT Be Doing In 2025 | Please stop doing these…
Vanessa Lau Intermediate 3y ago
⁠PART 2: These three things should NOT EXIST in copywriting…⁠⁠🚫
Copywriting & Content Strategy ⚡ AI Lesson
⁠PART 2: These three things should NOT EXIST in copywriting…⁠⁠🚫
Alex Cattoni Intermediate 3y ago
How Empathetic Storytelling is CHANGING Healthcare Forever!
Copywriting & Content Strategy
How Empathetic Storytelling is CHANGING Healthcare Forever!
Evan Carmichael Intermediate 3y ago
⁠Brand new at copywriting? 👉🏻 Here's why that's a GOOD THING…
Copywriting & Content Strategy ⚡ AI Lesson
⁠Brand new at copywriting? 👉🏻 Here's why that's a GOOD THING…
Alex Cattoni Intermediate 3y ago
PPC Ad Copy Testing Strategies
Copywriting & Content Strategy
PPC Ad Copy Testing Strategies
Paid Media Pros Intermediate 3y ago
How to Build a Global Brand Without a Global Budget
Copywriting & Content Strategy
How to Build a Global Brand Without a Global Budget
Moz Intermediate 3y ago
Master Your WEEK: No More Midweek Burnout
Copywriting & Content Strategy
Master Your WEEK: No More Midweek Burnout
Evan Carmichael Intermediate 3y ago
6 Copywriting Tips For Product Descriptions #Shorts
1:00
Copywriting & Content Strategy ⚡ AI Lesson
6 Copywriting Tips For Product Descriptions #Shorts
Google for Creators Intermediate 3y ago
How To Convert Website Visitors Into Customers (By Building A Perfect Website)
Copywriting & Content Strategy ⚡ AI Lesson
How To Convert Website Visitors Into Customers (By Building A Perfect Website)
HelpBnk Intermediate 3y ago
Let's Explore the PAS Copywriting Framework
1:20
Copywriting & Content Strategy ⚡ AI Lesson
Let's Explore the PAS Copywriting Framework
Anyword Intermediate 3y ago
Write Great Copy With The AIDA Copywriting Formula
7:39
Copywriting & Content Strategy ⚡ AI Lesson
Write Great Copy With The AIDA Copywriting Formula
Marketing Breadcrumbs Intermediate 3y ago
Let's Explore the AIDA Copywriting Framework
1:25
Copywriting & Content Strategy ⚡ AI Lesson
Let's Explore the AIDA Copywriting Framework
Anyword Intermediate 3y ago
Copywriting Tip- Formula for writing attractive headlines
0:58
Copywriting & Content Strategy ⚡ AI Lesson
Copywriting Tip- Formula for writing attractive headlines
Temitayo Michael Intermediate 3y ago
Copy This EXPLOSIVE Instagram Story Strategy 💥
Copywriting & Content Strategy ⚡ AI Lesson
Copy This EXPLOSIVE Instagram Story Strategy 💥
Harry | Social Media Marketing & Growth Coach Intermediate 3y ago
Copywriting AIDA Vs PAS Formula (Short Form Copywriting Using AI)
8:20
Copywriting & Content Strategy ⚡ AI Lesson
Copywriting AIDA Vs PAS Formula (Short Form Copywriting Using AI)
Marketing Island Intermediate 3y ago
Copy This Wildly Efficient Reel Creation Strategy
Copywriting & Content Strategy ⚡ AI Lesson
Copy This Wildly Efficient Reel Creation Strategy
Harry | Social Media Marketing & Growth Coach Intermediate 3y ago
4 Tips for Writing Magnetic Product Descriptions #yourfavoritecopywriter #thewriterlady #copywriting
0:58
Copywriting & Content Strategy ⚡ AI Lesson
4 Tips for Writing Magnetic Product Descriptions #yourfavoritecopywriter #thewriterlady #copywriting
Michelle Farley Intermediate 3y ago
3 Copywriting Tips from the Best Brands
3:32
Copywriting & Content Strategy ⚡ AI Lesson
3 Copywriting Tips from the Best Brands
Guillaume Moubeche Intermediate 3y ago
AIDA Copywriting Framework: Does it still work?
11:25
Copywriting & Content Strategy ⚡ AI Lesson
AIDA Copywriting Framework: Does it still work?
Roy Furr Intermediate 3y ago
How To Write The Best Ad Copy. | #marketing #facebookads #copywriting
0:17
Copywriting & Content Strategy ⚡ AI Lesson
How To Write The Best Ad Copy. | #marketing #facebookads #copywriting
Justin Thomas Falck Intermediate 3y ago
The most perfect storytelling technique…
0:26
Copywriting & Content Strategy ⚡ AI Lesson
The most perfect storytelling technique…
It's JC! Intermediate 3y ago
Jon's Spooky Job Interview🎙Darknet Diaries CLIP ✂ (Ep. 119 Hot Wallets)
Copywriting & Content Strategy
Jon's Spooky Job Interview🎙Darknet Diaries CLIP ✂ (Ep. 119 Hot Wallets)
Jack Rhysider Intermediate 3y ago
10,000,000 views in 3 months… How to build a Content MACHINE in 2023
Copywriting & Content Strategy
10,000,000 views in 3 months… How to build a Content MACHINE in 2023
Vanessa Lau Intermediate 3y ago
PART 1: These three things should NOT EXIST in copywriting…⁠⁠🚫
Copywriting & Content Strategy
PART 1: These three things should NOT EXIST in copywriting…⁠⁠🚫
Alex Cattoni Intermediate 3y ago
Don't be afraid to experiment when it comes to content creation #shorts
Copywriting & Content Strategy
Don't be afraid to experiment when it comes to content creation #shorts
Vanessa Lau Intermediate 3y ago
How To Start a YouTube Channel in 2025 (The ONLY Video You Need to Watch.)
Copywriting & Content Strategy
How To Start a YouTube Channel in 2025 (The ONLY Video You Need to Watch.)
Vanessa Lau Intermediate 3y ago
You can't copy and paste someone's content creation workflow
Copywriting & Content Strategy
You can't copy and paste someone's content creation workflow
Vanessa Lau Intermediate 3y ago
Why you want to focus on nailing your hook for your YouTube videos
Copywriting & Content Strategy
Why you want to focus on nailing your hook for your YouTube videos
Vanessa Lau Intermediate 3y ago
Tips for Talking to Camera as a NEW YouTuber
Copywriting & Content Strategy
Tips for Talking to Camera as a NEW YouTuber
Vanessa Lau Intermediate 3y ago
How to create content strategy for social media #shorts
Copywriting & Content Strategy
How to create content strategy for social media #shorts
Vanessa Lau Intermediate 3y ago
Instagram is DYING. Here’s why.
Copywriting & Content Strategy
Instagram is DYING. Here’s why.
Vanessa Lau Intermediate 3y ago
📣 Copywriting templates are B.S. 👉🏻 Here’s why you should use formulas instead…⁠⁠
Copywriting & Content Strategy
📣 Copywriting templates are B.S. 👉🏻 Here’s why you should use formulas instead…⁠⁠
Alex Cattoni Intermediate 3y ago
If I Wanted 1 Million Followers, THIS Is What I Would Do...
Copywriting & Content Strategy
If I Wanted 1 Million Followers, THIS Is What I Would Do...
Vanessa Lau Intermediate 3y ago
The Secret to REAL GROWTH on Instagram (it’s not Reels)
Copywriting & Content Strategy
The Secret to REAL GROWTH on Instagram (it’s not Reels)
Vanessa Lau Intermediate 3y ago
20 HUGE Mistakes NEW YouTubers Make
Copywriting & Content Strategy
20 HUGE Mistakes NEW YouTubers Make
Vanessa Lau Intermediate 3y ago
Outdated Instagram Tips You SHOULD NOT Be Doing In 2022 | Please stop doing these…
Copywriting & Content Strategy
Outdated Instagram Tips You SHOULD NOT Be Doing In 2022 | Please stop doing these…
Vanessa Lau Intermediate 3y ago
How To Find Clients The WRONG Way: 3 DEADLY Outreach Mistakes (with Stefan Georgi)
Copywriting & Content Strategy
How To Find Clients The WRONG Way: 3 DEADLY Outreach Mistakes (with Stefan Georgi)
Alex Cattoni Intermediate 3y ago
Comment "YES!!!" below if you’re here to be a MASTER, not mediocre.⁠👇🏻⁠⁠#copywriting #aitools
Copywriting & Content Strategy ⚡ AI Lesson
Comment "YES!!!" below if you’re here to be a MASTER, not mediocre.⁠👇🏻⁠⁠#copywriting #aitools
Alex Cattoni Intermediate 3y ago
How to Make a YouTube Video from Start to Finish
Copywriting & Content Strategy
How to Make a YouTube Video from Start to Finish
Vanessa Lau Intermediate 3y ago
👀 The most UNDERRATED side hustle of 2022 is... 🤑🤑🤑⁠⁠Yep. You guessed it...⁠⁠COPYWRITING. ⁠⁠
Copywriting & Content Strategy
👀 The most UNDERRATED side hustle of 2022 is... 🤑🤑🤑⁠⁠Yep. You guessed it...⁠⁠COPYWRITING. ⁠⁠
Alex Cattoni Intermediate 3y ago
How to Grow on YouTube with 0 Views and 0 Subscribers!
Copywriting & Content Strategy
How to Grow on YouTube with 0 Views and 0 Subscribers!
Vanessa Lau Intermediate 3y ago
Here are THREE TIPS to help you go from "struggling" freelancer to thriving 🤩⁠
Copywriting & Content Strategy ⚡ AI Lesson
Here are THREE TIPS to help you go from "struggling" freelancer to thriving 🤩⁠
Alex Cattoni Intermediate 3y ago
The most important skill for any copywriter to master is … STORYTELLING. Here’s why ⚡️
Copywriting & Content Strategy
The most important skill for any copywriter to master is … STORYTELLING. Here’s why ⚡️
Alex Cattoni Intermediate 3y ago
10 INSTAGRAM HACKS YOU DIDN'T KNOW EXISTED (Most UNDERRATED!)
Copywriting & Content Strategy
10 INSTAGRAM HACKS YOU DIDN'T KNOW EXISTED (Most UNDERRATED!)
Vanessa Lau Intermediate 3y ago
How To EXPLODE Your REELS on Instagram (Get 50,000+ views!)
Copywriting & Content Strategy
How To EXPLODE Your REELS on Instagram (Get 50,000+ views!)
Vanessa Lau Intermediate 3y ago
How to Create Consistent Content on Social Media (100 posts in 30 days!)
Copywriting & Content Strategy
How to Create Consistent Content on Social Media (100 posts in 30 days!)
Vanessa Lau Intermediate 3y ago
CAN'T WE ALL JUST GET ALONG?! #copywriting #freelancerlife #freelancing #freelancers
Copywriting & Content Strategy
CAN'T WE ALL JUST GET ALONG?! #copywriting #freelancerlife #freelancing #freelancers
Alex Cattoni Intermediate 3y ago
📚 Coursera Courses Opens on Coursera · Free to audit
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TikTok Strategy: Effective Content
📚 Coursera Course ↗
Self-paced
TikTok Strategy: Effective Content
Opens on Coursera ↗
Writing Emails People Want to Read
📚 Coursera Course ↗
Self-paced
Writing Emails People Want to Read
Opens on Coursera ↗
Diseño e innovación de modelo de negocios
📚 Coursera Course ↗
Self-paced
Diseño e innovación de modelo de negocios
Opens on Coursera ↗
Logic and Evidence in Persuasion
📚 Coursera Course ↗
Self-paced
Logic and Evidence in Persuasion
Opens on Coursera ↗
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
📚 Coursera Course ↗
Self-paced
AI-Enhanced Copywriting: SurferSEO, Upword and Anyword
Opens on Coursera ↗
Instagram Insights: Crack the Algorithm
📚 Coursera Course ↗
Self-paced
Instagram Insights: Crack the Algorithm
Opens on Coursera ↗