Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

4,177
lessons
Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
3-Step Lead Magnet Tutorial: How To Create A High-Converting Lead Magnet
Copywriting & Content Strategy ⚡ AI Lesson
3-Step Lead Magnet Tutorial: How To Create A High-Converting Lead Magnet
Alex Cattoni Beginner 5y ago
70% Win Rate MACD + Parabolic SAR + 200 EMA Trading Strategy (Proven 100 Trades)
Copywriting & Content Strategy
70% Win Rate MACD + Parabolic SAR + 200 EMA Trading Strategy (Proven 100 Trades)
Data Trader Beginner 5y ago
Write Compelling Headlines [Essential Copywriting Skills for Beginners & Pros]
34:31
Copywriting & Content Strategy ⚡ AI Lesson
Write Compelling Headlines [Essential Copywriting Skills for Beginners & Pros]
Roy Furr Beginner 5y ago
How to Get More Instagram Story Mentions (Fast and for FREE)
Copywriting & Content Strategy
How to Get More Instagram Story Mentions (Fast and for FREE)
Neil Patel Beginner 5y ago
Run, sail, or hide? How to survive the destruction of Pompeii - Gary Devore
Copywriting & Content Strategy
Run, sail, or hide? How to survive the destruction of Pompeii - Gary Devore
TED-Ed Beginner 5y ago
Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute
Copywriting & Content Strategy
Ahead of the Game Podcast Episode 26: The Art of Copywriting | Digital Marketing Institute
Digital Marketing Institute Beginner 5y ago
What is copywriting in hindi | copywriting for beginners | fastest growing skill
0:16
Copywriting & Content Strategy ⚡ AI Lesson
What is copywriting in hindi | copywriting for beginners | fastest growing skill
Sachinxgupta Beginner 5y ago
TOP 3 Reversal Strategies for Daytrading Crypto, Forex & Stocks (High Winrate Strategy)
Copywriting & Content Strategy
TOP 3 Reversal Strategies for Daytrading Crypto, Forex & Stocks (High Winrate Strategy)
Data Trader Beginner 5y ago
How to Write Product Description in Shopify - 2021 | Description Copywriting Techniques for Sales
21:17
Copywriting & Content Strategy ⚡ AI Lesson
How to Write Product Description in Shopify - 2021 | Description Copywriting Techniques for Sales
OutBoxAds Beginner 5y ago
Email Marketing Tutorial: The 7 Emails You Need To Make Money Online (Tips & Examples)
Copywriting & Content Strategy
Email Marketing Tutorial: The 7 Emails You Need To Make Money Online (Tips & Examples)
Alex Cattoni Beginner 5y ago
The Ultimate Formula for Writing World-Class Headlines #shorts
0:36
Copywriting & Content Strategy ⚡ AI Lesson
The Ultimate Formula for Writing World-Class Headlines #shorts
Location Rebel Beginner 5y ago
How long should your naps be? - Sara C. Mednick
Copywriting & Content Strategy
How long should your naps be? - Sara C. Mednick
TED-Ed Beginner 5y ago
The Asch Line Study - Conformity Experiment
Copywriting & Content Strategy
The Asch Line Study - Conformity Experiment
Practical Psychology Beginner 5y ago
How trucker country music became a '70s fad
Copywriting & Content Strategy
How trucker country music became a '70s fad
Vox Beginner 5y ago
My DREAM Developer & Content Creation Setup Tour
Copywriting & Content Strategy
My DREAM Developer & Content Creation Setup Tour
Tech With Tim Beginner 5y ago
Theories of Aggression in Social Psychology
Copywriting & Content Strategy
Theories of Aggression in Social Psychology
Practical Psychology Beginner 5y ago
5 Ways People Manipulate You (And How to Resist Them)
Copywriting & Content Strategy
5 Ways People Manipulate You (And How to Resist Them)
Thomas Frank Beginner 5y ago
Starting to HATE your business? WATCH THIS BEFORE YOU GIVE UP.
Copywriting & Content Strategy
Starting to HATE your business? WATCH THIS BEFORE YOU GIVE UP.
Vanessa Lau Beginner 5y ago
How to Build a Global Brand (7 Shortcuts I'm Using to Build My Brand Internationally)
Copywriting & Content Strategy
How to Build a Global Brand (7 Shortcuts I'm Using to Build My Brand Internationally)
Neil Patel Beginner 5y ago
Why I Have 2 Offices for Data Science & Content Creation
Copywriting & Content Strategy ⚡ AI Lesson
Why I Have 2 Offices for Data Science & Content Creation
Ken Jee Beginner 5y ago
The Rare Celestial Phenomena That Can Only Be Seen Before Nightfall
Copywriting & Content Strategy ⚡ AI Lesson
The Rare Celestial Phenomena That Can Only Be Seen Before Nightfall
Seeker Beginner 5y ago
Python Basics: Paperback Copies Now Available
Copywriting & Content Strategy
Python Basics: Paperback Copies Now Available
Real Python Beginner 5y ago
5 Genius Copywriting Exercises for Beginners (That Will Make You Rich)
8:25
Copywriting & Content Strategy ⚡ AI Lesson
5 Genius Copywriting Exercises for Beginners (That Will Make You Rich)
Location Rebel Beginner 5y ago
The Perfect Homepage Headline
Copywriting & Content Strategy
The Perfect Homepage Headline
Flux Academy Beginner 5y ago
EASY Bitcoin Trading Strategy That BEATS Buy & Hold (WITH PROOF)
Copywriting & Content Strategy
EASY Bitcoin Trading Strategy That BEATS Buy & Hold (WITH PROOF)
Data Trader Beginner 5y ago
How To Build A 7-Figure Business: My Journey & Biggest Lessons
Copywriting & Content Strategy
How To Build A 7-Figure Business: My Journey & Biggest Lessons
Alex Cattoni Beginner 5y ago
Transtheoretical Model and Stages of Change (Examples)
Copywriting & Content Strategy
Transtheoretical Model and Stages of Change (Examples)
Practical Psychology Beginner 5y ago
The House-Tree-Person Personality Test (Examples Included)
Copywriting & Content Strategy
The House-Tree-Person Personality Test (Examples Included)
Practical Psychology Beginner 5y ago
Cognitive Dissonance (Definition + 3 Examples)
Copywriting & Content Strategy
Cognitive Dissonance (Definition + 3 Examples)
Practical Psychology Beginner 5y ago
Attribution Theory (Examples and What it is)
Copywriting & Content Strategy
Attribution Theory (Examples and What it is)
Practical Psychology Beginner 5y ago
How To Write A Memorable About Us Page (With Copywriting Tips, Examples & Formulas)
Copywriting & Content Strategy
How To Write A Memorable About Us Page (With Copywriting Tips, Examples & Formulas)
Alex Cattoni Beginner 5y ago
What is Social Loafing? (Definition + Examples)
Copywriting & Content Strategy
What is Social Loafing? (Definition + Examples)
Practical Psychology Beginner 5y ago
Minority Influence (4 Things Required for Change)
Copywriting & Content Strategy
Minority Influence (4 Things Required for Change)
Practical Psychology Beginner 5y ago
Social Facilitation (Definition + Examples)
Copywriting & Content Strategy
Social Facilitation (Definition + Examples)
Practical Psychology Beginner 5y ago
What Does A Copywriter Do? 16 Ways To Make Money Copywriting
Copywriting & Content Strategy
What Does A Copywriter Do? 16 Ways To Make Money Copywriting
Alex Cattoni Beginner 5y ago
Deindividuation (Definition + Examples)
Copywriting & Content Strategy
Deindividuation (Definition + Examples)
Practical Psychology Beginner 5y ago
Glass Delusion (Examples and Explanation)
Copywriting & Content Strategy
Glass Delusion (Examples and Explanation)
Practical Psychology Beginner 5y ago
Most Effective Stochastic + RSI + MACD Trading Strategy (Proven 100x)
Copywriting & Content Strategy
Most Effective Stochastic + RSI + MACD Trading Strategy (Proven 100x)
Data Trader Beginner 5y ago
What Is Imposter Syndrome & How Do You Know If It’s Sabotaging Your Success?
Copywriting & Content Strategy
What Is Imposter Syndrome & How Do You Know If It’s Sabotaging Your Success?
Alex Cattoni Beginner 5y ago
Self-Fulfilling Prophecy (Definition + Examples)
Copywriting & Content Strategy
Self-Fulfilling Prophecy (Definition + Examples)
Practical Psychology Beginner 5y ago
The Marshmallow Test (Stanford Experiment + Truth)
Copywriting & Content Strategy
The Marshmallow Test (Stanford Experiment + Truth)
Practical Psychology Beginner 5y ago
Two-Factory Theory of Emotion (Definition + Experiments + Examples)
Copywriting & Content Strategy
Two-Factory Theory of Emotion (Definition + Experiments + Examples)
Practical Psychology Beginner 5y ago
10-Step Complete Copywriting Tutorial (With Examples, Pro Tips, and Formulas)
Copywriting & Content Strategy ⚡ AI Lesson
10-Step Complete Copywriting Tutorial (With Examples, Pro Tips, and Formulas)
Alex Cattoni Beginner 5y ago
The Milgram Experiment - Shock Study on Obedience Conclusions
Copywriting & Content Strategy
The Milgram Experiment - Shock Study on Obedience Conclusions
Practical Psychology Beginner 5y ago
The Stanford Prison Experiment (Summary + Lessons)
Copywriting & Content Strategy
The Stanford Prison Experiment (Summary + Lessons)
Practical Psychology Beginner 5y ago
Cognitive Load Theory (Definition + Examples)
Copywriting & Content Strategy
Cognitive Load Theory (Definition + Examples)
Practical Psychology Beginner 5y ago
Misattribution of Arousal (Definition + Examples)
Copywriting & Content Strategy
Misattribution of Arousal (Definition + Examples)
Practical Psychology Beginner 5y ago
Top 10 BOSS Apps To 10x Your Productivity From Anywhere
Copywriting & Content Strategy
Top 10 BOSS Apps To 10x Your Productivity From Anywhere
Alex Cattoni Beginner 5y ago
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Game Design and Development 2: 2D Platformer
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Self-paced
Game Design and Development 2: 2D Platformer
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Social Media Marketing with ChatGPT
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Self-paced
Social Media Marketing with ChatGPT
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Principles of Public Relations
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Principles of Public Relations
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AI Video Creation: A Beginner's Guide to Realistic AI Videos
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Self-paced
AI Video Creation: A Beginner's Guide to Realistic AI Videos
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Bluesky Marketing - Grow With This Latest Social Media Site
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Self-paced
Bluesky Marketing - Grow With This Latest Social Media Site
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Consumer Psychology and Persuasion Strategies
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Self-paced
Consumer Psychology and Persuasion Strategies
Opens on Coursera ↗