Tech Skills

Copywriting & Content Strategy

Write copy that converts — sales pages, email sequences, ads, scripts and more

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Skills in this topic
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Copywriting Basics
beginner
Apply AIDA and PAS frameworks to any piece of copy
Persuasive Writing
intermediate
Write a 5-email nurture sequence
AI Copywriting
intermediate
Build a brand voice guide and inject it into prompts
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Social Media Storytelling: Videos for Instagram & YouTube
📚 External: Coursera ↗
Self-paced
Social Media Storytelling: Videos for Instagram & YouTube
Opens on Coursera ↗
Speaking to Inspire: Ceremonial and Motivational Speeches
📚 External: Coursera ↗
Self-paced
Speaking to Inspire: Ceremonial and Motivational Speeches
Opens on Coursera ↗
TikTok Storytelling: Write Compelling Stories
📚 External: Coursera ↗
Self-paced
TikTok Storytelling: Write Compelling Stories
Opens on Coursera ↗
Social Media Content Creation with Canva
📚 External: Coursera ↗
Self-paced
Social Media Content Creation with Canva
Opens on Coursera ↗
Building Community Engagement Foundations
📚 External: Coursera ↗
Self-paced
Building Community Engagement Foundations
Opens on Coursera ↗
Strategic Brand Design and Storytelling Systems
📚 External: Coursera ↗
Self-paced
Strategic Brand Design and Storytelling Systems
Opens on Coursera ↗