📰 Adweek

Brand mascots are crossing over from ads to dramatic roles as advertising and entertainment collide

The sales funnel survives everything thrown at it: academic critique, platform revolution, the endless march of Silicon Valley shamans declaring the next big th

The $500 million deal is a watershed: a shift from basic sponsorship-led sports marketing to something much more complex and richer

Platform's first work under new CMO Claudine Cheever encourages users to get out in the world

The media company, which generates an eight-figure revenue, has content and product debuts coming later this year.

A weekly roundup of the biggest U.S. and global brand leadership appointments.

On, Coca-Cola, WNBA, Wise, AT&;T, and more are behind the week's standout ads.

Code and Theory experts will walk you through hands-on agent building, and you'll leave with tools you can actually use.

SMB MediaLabs launched in 2023.

According to some media executives, podcasts are the new day-time television.

AMC Networks officially changes its name to AMC Global Media ahead of upfront season.

Balancing brand and performance marketing.

As well as winning Microsoft’s media account, which a senior industry source told ADWEEK is worth $1.2 billion, the pair have kicked off an agentic AI partnersh

The independent PR agencies join forces as an integrated marketing shop with AI at the core

The content production leader for Kepler Creative learned the marketing basics at world-class orchestras.

Inside the shift from fixed roles to flexible capabilities.

Following a new CBA, the WNBA's Season 30 campaign brings back GOATs like Sheryl Swoopes.

Having a good idea is the first step—these influencers and marketers know how to break through.

The meat snack company's retail media strategy underpins the launch.

After years shaping brands like Skims behind the scenes, Emma Grede has stepped into the spotlight as a podcaster, creator, and now author.

More brands are investing in original entertainment, but not all will succeed.

Marketing lead Sarah Choi on the evolution of yoga and building a fitness community.

KFC, Pringles, McDonald's, e.l.f. Cosmetics, Verizon, and more make up this week's most notable ads.

The same qualities that drive successful brand turnarounds also drive AI visibility.