7 Tools I Use to Scale Facebook Ad Accounts to $100k per Month

Key Takeaways

here are seven tools i use to help me manage accounts spending a hundred thousand dollars plus per month on facebook ads let's get into it okay the first one i want to talk about is super metrics super metrics is a connector that allows you to connect the facebook ad api to things like google data studio excel google sheets and many other different platforms and what it allows you to do is bring your facebook ad reporting data over to those platforms so personally i really like google data studio and i use super metrics to bring my data from facebook into google data studio and create really nice looking graphs dashboards and reports so that i can see my data at a glance read it really quickly and then use that to make important decisions going forward the ability to quickly read and understand your data is important no matter where you're at with facebook ads but it gets even more important as you scale because delayed decisions or poor decisions when you're spending thousands of dollars per day will cost you lots of money in a very short period of time the other thing i really like about data studio is you can use multiple data sources so i like to pull data from facebook ads and combine it with google analytics data to give me more accurate reporting especially in a post ios 14.5 world all right tool number two is agorapulse so what agora pulse allows me to do is quickly manage comments on facebook ads when you're running lots and lots of different ads it becomes really difficult to manage comments especially when you're using dynamic creatives so with agora pulse i can go in i can filter i can see all of the comments just from ads and then i can see just comments that haven't been responded to then i can quickly go through and moderate those comments and reply to them the reason it's so important to moderate and reply to comments on your ads is because engagement actually helps your ads perform better so you should be replying to every single comment that you possibly can to increase the amount of engagement on your ads and help their performance the other great thing about agora pulse is you can actually add automated rules to moderate your comments for you so you can filter out particular words where if somebody leaves a comment with one of your filtered words agorapulse will automatically hide that for you again at scale this can save you a ton of time because it removes a lot of the manual work required for comment moderation next up is unbounce unbounce is a landing page builder that is really quick and easy to use it allows me to do split tests which is super important when you're running at scale you want to be split testing different landing pages and trying to improve your landing page conversion rate because it really doesn't matter how much you're spending on ads if you can improve your landing page conversion rate then you reduce your cost per lead or cost per purchase with your facebook ads so it's something you want to be doing at any level but it's particularly helpful at scale because every percent you can squeeze out of your landing page conversion rate dramatically can save you a lot of money next tool is manychat manychat is a messenger bot automation tool and adding manychat into my funnels allows me to not just communicate with leads via email but it also allows me to communicate with them via facebook messenger which is really powerful because the open rates and the click-through rates over there are still much much higher than email so adding manychat to a funnel especially when you're bringing in lots of leads gives you another way to dramatically increase the amount of sales you get from those leads that you're bringing in one way we use manychat is with our evergreen webinars we'll put manychat on the evergreen webinar registration thank you page and we'll give our registrants something extra for free that we deliver via manychat we can then send webinar reminders open cart reminders and closed cart reminders via manychat to our webinar registrants and that helps really increase sales alright still with me if you're enjoying this video don't forget to smash that like button hit subscribe and hit that little bell to get notified when i release new videos as well okay on to the next tool and that is the facebook ad library this is a tool that actually allows you to see exactly what ads your competitors are running at any given time you can also do keyword searches inside the facebook ad library to see what ads are being run that use a particular keyword so i can go in there type in a competitor select their facebook page and that will show me all of the ads that that page is running fantastic way to get inspiration and ideas for your campaigns but another way to do it is if you just use a simple keyword but you can type in the names of competitors you can type in books in your niche you can type in anything you want in terms of keywords and it will even scan through videos where people mention those particular keywords and show those ads even if the keyword isn't in the ad copy pretty good the next tool i use is notion now the way i use notion is i create databases to manage and track my ad copy and creatives that i've tested and that i'm testing now when you start running at scale it's really important that you have an organized way to manage your tests and to track what you have tested what you haven't tested and the different hypotheses and tests that you plan on running and that's where notion comes in for me i track all of the different tests that i have planned and that i have run and also to track the different creative and copy that i have available which brings me to the next tool which is google drive and this is where i store all of my files but particularly my ad copy and creative so i link from notion to the copy and creatives which are stored in google drive and that allows me to share and manage these between team members so we'll have team members creating particular creative assets we'll have team members working on editing copy and that is all stored inside google drive where it's accessible to everyone also if i need to share with clients or partners i can share it with them really really easily so google drive for that so those are the seven tools that i use to help me manage facebook ads at any level but particularly at scale let me know in the comments if there are any others that you use or recommend i'd love to hear about that now if you've enjoyed this video all i ask is that you tap like and if you want to hear more from me hit subscribe hit that little bell you'll get notified whenever i release a new video on digital marketing for online course creators coaches and consultants thanks again for watching always appreciate your time i'll see you in the next video bye