Link Building Case Study: My #1 Strategy Right Now
Skills:
SEO & SEM90%
Key Takeaways
Presents a case study on using Guestographics to boost organic traffic by over 900% through high-quality backlinks
Full Transcript
how do you get Authority bloggers and journalists to link to your website believe it or not but landing mentions and backlinks from popular sites in your industry is easier than you might think the secret a technique that I call gestor Graphics it's a simple five-step formula that I recently used to boost my organic traffic by 175. 5% gestor Graphics also helped one of my readers parin increases new blogs organic search engine traffic by 963 I'm Brian Dean the founder of back Linko the place where marketers turned for higher rankings and more traffic and in this video I'm going to show you the exact process that parent and I used step by step keep watching so a few months ago one of my readers parent Carol had a problem you see perin recently launched a site in the dog space called chewy says and he was having a really hard time outranking his competitors on Google's first page does this sound familiar to you perin knew that to have a chance against these Big Brand competitors he'd have to build highquality backlinks but it s him with a new site with literally zero connections how could parin possibly build the backlinks that he needed fortunately for perin he stumbled on an article on my blog called how to get backlinks with gestor Graphics after perin read about how gestor Graphics helped me increase my Sur in traffic he decided to give it a shot the result a 963 per boost in organic traffic in just 6 weeks not to mention an influx of over a thousand targeted visitors from all those mentions he got around the web here's the exact five-step process that perin used step one post an infographic on your site step two find sites that write about your infographics topic step three show them your infographic step four offer them unique content also known as the bribe step five get your contextual backlinks now it's time to break down each step in detail for you your first step is to create and publish a highquality infographic on your site parents infographic was a well-designed infographic called 22 ways dog make humans healthier okay so once you have a high quality infographic on your site it's time for step number two find sites that write about your infographics topic this step is important if you want people to share your content they need to see it this may sound obvious but it's a step that a lot of people mess up that's because the secret to content promotion and Outreach is finding the right people in fact because parent focused on reaching out to the right people he got replies to his Outreach like this now I'll show you the word forward email script that parents sent to people in a minute but before you hit send on a single email it's important that you find the right people so who are the right people that's simple people that already write about your infographics topic really that's it and how do you find them a simple Google search again really that's it let me show you how to do it let's say that you just published an infographic about the paleo diet you'd simply Google keywords like paleo diet paleo diet recipes what is the paleo diet Etc and Google will show you a list of blogs that tend to cover that topic simple right once you have a list of people to reach out to it's time for step number three which is to show these people your infographic this is one of the reasons that gestor Graphics is so different than how most people promote content online you see most people that promote their site with email outreach are way too pushy but with gesto Graphics you flip the script instead of a pushy email that begs for a link you ask the person if they want to see your infographic this shows that you respect their time and opinion here here's the exact email script to send them hey name I was looking for some information on your topic this morning and came across your article article title good stuff I especially liked how you mentioned something they said in the article actually I just put together an infographic on your topic let me know if you want to check it out thanks your name once you get a reply back from someone that says sure send it over it's time to send them your infographic which is Step number four here's another twist that makes gestor graphic so powerful instead of Simply showing your infographic to someone and hold that they share it you sweeten the deal with a little bribe don't worry this bribe is totally above board so what's the bribe I'm talking about a unique introduction to go along with the infographic you see when someone wants to share your infographic on their site there's a huge barrier that usually stops them what is it the fact that they have to write a unique introduction to go along with it after all no reputable blogger is going to take your infographic slap it on their site and call it a day their readers expect unique content that's why you offer people that show show interest in your infographic a unique introduction here's the script to send them here you go name let me know if you ever want to share the infographic on your site I'll be happy to write unique introduction to go along with it thanks your name and when they get back to you saying sure I'd love a unique introduction like this email that parin received whip up a highquality 200 or 300w introduction now there are two things you want to keep in mind with this unique introduction thing one the Blogger expects your intro to be great so make it guest post level quality content thing two make sure you include one link back to your site in the introduction here's an example of how your link should look I'll explain why the placement of your link is so important for SEO in a minute okay when your intro is ready send it over to them using this script I just put the finishing touches on your introduction attached let me know if you need anything else thanks your name now it's time for the last step building contextual backlinks unlike most backlinks that you get from infograph Graphics that show up as a source link underneath the image gesto Graphics result in the type of contextual backlinks that Google values most that means that the links you get from gestor Graphics are significantly more powerful than if someone just pasted the infographic in a blog post and as you already saw gesto Graphics make it significantly more likely that someone will share your infographic in the first place did you learn something new from this video then make sure to subscribe to my YouTube channel for more actionable videos just like this one click on the button right here to subscribe or better yet head over to backlinko oncom and sign up for the newsletter that's where I share exclusive marketing tips strategies and case studies now I want to hear from you how do you plan on using gesto Graphics to land mentions and links from Authority sites in your industry leave a comment below Right Now backlinko TV take one right all right warmed up I think the key was to say it slowly no take two back Linko TV take two then that's
Original Description
When it comes to link building, there are literally dozens of strategies to choose from.
And the one from this video (called: "Guestographics") is one of my all-time favorites.
And in this case study you'll EXACTLY how one of my readers, Perrin, boosted his site's organic traffic by more than 900%. Check it out.
Here's the deal:
I probably don't need to tell you that building links is super-important for SEO. You can modify your title tags and write great content, but if you don't have backlinks, you're simply not going to rank in Google.
The problem is that link building isn't as easy as it used to be. Black hat strategies like blog commenting and article directories are long gone.
Today, you need to create and promote awesome content. When you do that, you get the type of natural links that Google rewards today.
And in this video I show you how to do it.
Specifically, you'l learn how to create a highly valuable piece of content...and promote that content so that influential bloggers and journalists will link to it.
Yes, it requires work. But if you're willing to put in the work, there's no reason that this strategy can't help your link building efforts.
If you're looking to get more actionable SEO videos like this one, make sure to subscribe to my YouTube channel right here: http://www.youtube.com/subscription_center?add_user=backlinko
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Uploads from Brian Dean · Brian Dean · 5 of 60
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