Your looking at Meta Metrics COMPLETELY WRONG!

Professor Charley T · Beginner ·📣 Digital Marketing & Growth ·8mo ago
Skills: SEO & SEM70%
Join the Meta MBA at DisrupterSchool.com/MBA The Truth About Ad Metrics and How to Scale Profitably | Special Guest: Nate from Original Grain In this episode, we dive into a critical analysis of how most people are looking at their ad metrics all wrong and offer a comprehensive guide on how to correct it. With special guest Nate from Original Grain, who discusses his strategies for increasing customer acquisition costs resulting in 100% growth year over year. Learn about the pitfalls of focusing on CPA and ROAS, and understand the importance of average order value (AOV) and lifetime value (LTV). Discover key insights on simplifying your business strategies, improving customer journeys, and focusing on profitable metrics. This episode also features viewer questions, live comments, and practical advice to help you scale your business successfully. 00:00 Introduction and Welcome 00:30 Understanding Metametrics 01:02 Special Guest: Nate's Success Story 01:34 Live Comments and New Setup 03:45 Debunking Vanity Metrics 05:16 Guest Interview: Ad Tactics and Strategies 06:41 Optimizing Ad Performance 10:16 Focusing on Profit Over Metrics 18:20 Simplifying Ad Accounts for Growth 28:00 Recap and Viewer Engagement 29:45 Community Wall and New Call to Action 30:12 Alex Hormozi's $100 Million Leads Strategy 31:37 Facebook Ad Strategy and Dynamic Ads 31:49 Affiliate Marketing and 3-2-2 Method 32:36 Event Co-Hosting and Technical Issues 34:04 Scaling Ads and Creative Testing 35:56 Meta Ads and Attribution 37:16 Viewer Questions and Feedback 38:14 Advanced Ad Strategies and Campaign Management 43:48 Limited Supply Slack Community Insights 59:51 Upcoming Videos and Final Thoughts
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Chapters (21)

Introduction and Welcome
0:30 Understanding Metametrics
1:02 Special Guest: Nate's Success Story
1:34 Live Comments and New Setup
3:45 Debunking Vanity Metrics
5:16 Guest Interview: Ad Tactics and Strategies
6:41 Optimizing Ad Performance
10:16 Focusing on Profit Over Metrics
18:20 Simplifying Ad Accounts for Growth
28:00 Recap and Viewer Engagement
29:45 Community Wall and New Call to Action
30:12 Alex Hormozi's $100 Million Leads Strategy
31:37 Facebook Ad Strategy and Dynamic Ads
31:49 Affiliate Marketing and 3-2-2 Method
32:36 Event Co-Hosting and Technical Issues
34:04 Scaling Ads and Creative Testing
35:56 Meta Ads and Attribution
37:16 Viewer Questions and Feedback
38:14 Advanced Ad Strategies and Campaign Management
43:48 Limited Supply Slack Community Insights
59:51 Upcoming Videos and Final Thoughts
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