Your 10x Google Ads ROAS is a Lie (And It's Killing Your Profit)

Your Google Ads agency is showing you a 10x ROAS, but your business isn't growing. Sound familiar? In this video, I break down the biggest disconnect in e-commerce media buying: the difference between "in-app ROAS" and your actual bank account. As someone who manages over $2 million per month in ad spend, I've seen brands (and agencies) make this mistake over and over. The truth is, it's easy to run a "mediocre" Google Ads account that looks good on the dashboard. Performance Max (PMax) and Demand Gen are attribution machines—they are fantastic at harvesting warm traffic from your Meta ads a…