Digital Marketing: SEO, PPC & Social Media

Learn how to combine SEO, PPC, and social media marketing to build powerful digital campaigns that drive traffic, engagement, and measurable results. This course provides a complete introduction to digital marketing, helping you understand how businesses use online channels to reach modern audiences. You will explore how digital marketing has evolved and why search engines play a critical role in online visibility. You will begin by learning the fundamentals of Search Engine Optimization (SEO), including how search engines work and how businesses improve organic rankings to attract traffic. The course then introduces Pay-Per-Click (PPC) advertising, showing how paid campaigns generate targeted website visits and support lead generation. You will also explore Social Media Marketing (SMM) strategies used to build brand awareness, engage audiences, and strengthen customer relationships across platforms. A key focus of the course is integration and performance. You will learn how to evaluate campaigns using Return on Investment (ROI) and understand how SEO, PPC, and social media work together to achieve business goals. By the end of the course, you will be able to analyze digital marketing strategies, optimize campaigns, and make data-driven decisions to improve online performance.