Track & Digital Marketing Channels

Did you know that marketers who track campaign performance across all channels are 3x more likely to achieve higher ROI? Understanding where your traffic comes from—and how each channel performs—is key to smart marketing decisions. This Short Course was created to help professionals in this field master campaign tracking fundamentals across digital channels including email, social media, paid search, display advertising, and SMS marketing to optimize performance and demonstrate ROI. By completing this course, you will be able to identify core digital-marketing channels, measure their success…