TikTok Ads Manager Tutorial 2026 - Complete Setup Guide

Key Takeaways

This is a tutorial for Tik Tok ads manager. In this video, we are going to learn how to create your new Tik Tok ads manager account. How to create Tik Tok ads that converts right now as a beginner step by step. And I'm also going to give you a full walk through of how to use Tik Tok ads manager account. All right. So, make sure you watch this video to the end so that you don't miss out on any important information. So, to create your Tik Tok card manager, come to google.com and type this on Google. Sign up to T manager. Right. Then search it on Google. Now, now scroll down. Now you see this option that says um.com/sign up that have sign up on the front. Click on the link with it, the blue link. All right. Then click on it. Most times you can just go to ask.tikto.com to sign up for your account. But sometimes Tik Tok have glitches. It just get stuck, right? Just get stopped. tik tok.com. All right. So, this is how you can actually do it. Once you come to housetop.com, click on get started and most times it will take you to this land page. Right? But if it not take you to mean talk, just come to Google and search it. I just did now. Sign up to what I just did now. Sign up to Tik Tok as manager. You click on the link that has sign up on the front and it's going to take you to this land to this page on Tik Tok. All right. Now, why do you want to use ad manager to run ads and why you should not use your normal Tik Tok app or your normal Tik Tok account like this to run ad? There are a lot of limitations with your normal Tik Tok ads that you can use to run ads. There are a lot of features you can never find on your Tik Tok app. a lot of you know a lot of a lot of amazing features can never find your Tik Tok app or normal Tik Tok account which you can find your Tik Tok ads manager account all right so that's why it's important you create your Tik Tok account at Tik Tok.com all right now once you have come to this landing page enter your email address here all right enter your email address here you want to sign up to an to your Tik Tok account all right business. So, enter your email address. Just enter an email or enter a password right here. All right. So, once you enter your password here, click on sign up to sign up for your new T account. All right. Then, T is going to show you this. Just click on the icon with similar objects to proceed. As you can see Z and Z, they have similar object here. So, I just click Z and Z to continue. So, I click on confirm. Good. Now I've confirmed. Now T is going to send me an OTP. So let me check my email now. I'm putting the OTP right there. So I'll just copy this email now. Sent from Tik Tok for business to Yeah. Okay. Good. So you can see our Tik Tok ad account has been verified. Our email has been verified. So in a so in a moment from now we can start using it. to run ads. You can see it says welcome to Tik Tok ads manager. So our website here, right? So if you don't have a website, you can ignore it. Then for your industry, you can decide to select your industry here. Right? So I just switch here. Then company name can enter my company name. I can see God bless Limited my company name. Right. Then my phone number. I can enter my phone number right here. Right. So my industry can just decide to select any industry here. All right. So just select any marketplace here. Then click on continue. So if you see this just accept it. All right. Accept it. Now is now going to redirect you to this page. You can actually create your ad. Right. Now the first you want to do is to switch to full version. All right. Because you're not official. You can never find this version. So you want to switch to full version. All right. So this is why is important that you watch this video again so that you don't miss out on any important details. All right. So after you watch this video, I recommend you go through it again so that you don't miss don't miss out on any important detail and so that you get to set up your ads correctly. All right. Now once you have switched to full version now this is your advertising objective. What do you want to aim for on Tik Tok? Like what's your objective for running this ad? What's your goals? Right now, most times your goals could be just lead generation as lead generation or sales. All right, lead generation. So that's those are your main goals. Then if you have an app, you can decide to go for app promotion. All right, but almost all the time you're going to go for that lead generation, which is if you want to generate leads or for SE, you want instant sales. Right is when you are selling trip offers, you are selling low ticket offers. I mean ship offers people can just buy instantly. This is when you use the sales objective. Then also if you are selling e-commerce, you're selling physical product where people can order, right? Can order for free delivery, then this is the objective you should use to the sales objective, right? Any that requires people to order something or buy for or buy something immediately you go for the sales objective. The lead generation say usually acquire people um contacting permission. All right, in exchange for a lead magnet, all right, which at the end of the day, you can also sell to them and follow up to them later. Right? Lead generation is one of the cheapest way to acquire customers when it comes to direct response marketing. Right? So for the sake of this tutorial, I'm just going to go for the sales objective. Right? I'm just going to go for the sales objective. Right? Now once you have come down here you can now click on um website of course you want to select websites. All right that's your that's your location. All right you want to select website as your location. Now under this make sure you tick smart plus campaigns recommended. Look at it. He said improve ad performance with automated campaign management and smart optimization placement selection AIG audience targeting and more. Right. more features and benefits. So always go for this smart plus campaign. Think of it as meta AI or meta, right? So this is the this is Tik Tok AI version of running the house for you. Right? And if you use this version, there's one thing I can guarantee you. Tik Tok AI is going to find your target audience for you. All right? It's going to find your target customers that are more likely to buy. All right? So leave everything in the hands of Tik Tok AI. All right? They know they know your audience at the back of their palm, right? Because Tik Tok AI is so smart. That's why if you go to Tik Tok, if you like something, you're going to see more of those kind of videos, right? Tik Tok algorithm is one of the most smartest algorithm out there. All right? So, think of it of this this way. If they smart, they also smart enough to know who your target audience, who your target customers are, right? So, that's why you want to go for this. Once you have select this, you can now click on continue. Right? Right. So once you have gotten to this part this several go now you want to rename your ad name. All right. So to rename your ad with something you can remember when when next you come to your account now look at this optimization and building right look at it. Optimization location is show website. Where do you want to drive the traffic to? Select website of course if you have a website. If you don't have a website, you can just come to this site called system system.io. Right? Come to this site and you you'll be able to create a free website here. Right? A good professional website for free. Right? So system.io. So I don't know why it's not loading now. Right? So you can do that for that by the side. You can also use Tik Tok instant page, right? What does it mean? Drive conversion on your Tik Tok instant page. That this more like think of it like meta instant form where people can fill form on Facebook or Instagram without leaving Facebook. Right now this is not a version of Tik Tok in page but this time more like a simple page where people can visit your it's more like a more like a mini website inside Tik Tok. All right. here, you know, people can just go there, read about your offer and buy, right? So, they don't have to leave Tik Tok to your website. It's more like an instant page, a mini website on Tik Tok, which Tik Tok provide for free. All right? And if you really want to learn how to set up your Tik Tok instant page, make sure you subscribe to this channel, right? Cuz in my next video, I'm going to show you exactly how you can use Tik Tok instant page to run high converting Tik Tok ads, right? Especially for those that don't have a website, all right? So make sure you watch this video to the end and like this video and subscribe to this channel so that you don't miss out on any important information. All right. So this is this is the site you can create a free landing page for free. All right free forever just in case you don't have a website. All right. So that's by the side now or we are settled here. We are going to drive our website our list. All right. Either a traditional website or a Tik Tok stand page. Right. So for the sake of this tutorial, I'm just going to leave it at website. Now conversion goals. Now conversion goals. This is here you want to um now this. Now go you want to choose conversion. Of course you want people to take action not just click. So you want to select conversion. People can actually take action either buy or as a lead. Look at it. We show you to the people who are most likely to carry out conversion which is either they buy something or they submit their information. All right. So that's it. Now the data connection. This this data connection means pis. All right. It means pis. If you have a pis just click on this. It's going to show you the set up your data connection. Just click on get started and it's going to take you to event manager where you can actually create your pis right? But I'm not going to go into details right now because I've already created a video that shows you how you can set up your Tik Tok um ps and how to integrate it in your website so that T can track activities that is going on in your website. All right. And T is not going to understand the kind of people that are buying and kind of people that are opting in as going to look at that datas and go back to their platform and look for more buyers, people that are more similar to that specific cash on your website. All right. So that's why setting up a pis on your website or on your WordPress website or your systemites your card whatever that's why it's important to set up your pis right I'm going to drop a video on the description of this video that shows you exactly how you can set up your T pus right and how to integrate with your website so I'm not going to go into that details right and once you just come here you're going to click on this refresh it's going to take you here that you verify your phone number or or you have to verify your phone number verification code or email so that you can create your pis. All right. So, I'm not going to go into that on this video. Like I said, I I've already done a a separate video on that. All right. Now, once you have done all that, you can scroll down. This enter your daily budget. All right. You can enter whatever you're comfortable with here. All right. Then start date. I like leaving my house to starting the next day. All right. by you have the next day by 12:00 a.m. at midnight. So that T is going to optimize your ads prop without without trying to rush your budget. All right. So it's going to take time to spread your budget across the whole 24 hours. Right? So just select 12 here. Then select zero here. Right? and then select a.m. Then click on confirm. So our house is going to run the next day by 12 a.m. So that is not going let's say our house starts running by 7 midnight is going to try and rush our phone. All right. So just let it to breathe and spread the money across the whole 24 hours the following day. All right. So once you have select that now this is all target there's nothing you need to do. You just leave it blank and empty. Like I told you guys, Tik Tok is going to find your target audience for you, right? Tik Tok is so smart. In fact, Tik Tok algorithm is one of the most smartest algorithm out there, right? That's why immediately Tik Tok Tik Tok started getting tractions, right? That is why you see Facebook re today, Instagram, right? Um YouTube shots. So that these platforms Tik Tok don't don't just take everything from them. All right. When it comes to creating short form content, Tik Tok is winning. All right? And algorithm is so smart. So leave just leave the audience targeting blank. All right? Leave the targeting blank. All right? Then click on continue. Right? Click on continue to upload your image, your creative and your link. All right. So this way you now name your ad. So I'll just say um flyer one. Fly man. All right. This is where you put in your messaging, the thing people see when they are scrolling on Tik Tok. Right. This is the level where you do that. You put in your link, your images, your videos and all that. All right. Now, this enter your website URL. Let me type my website URL URL here. Now, all right. So, that's my website URL. Where you want where do you want to send people to? Now this place I show creative asset. You see you now upload your videos your images. All right. So I just click on add existing. Then this upload the pictures all the image from my computer. Right. So if I want a video I select video and upload. But if I want an image I will select image here. I'll click on image here. Then click on upload image. So let me click on upload image now. Right. Then click on this. And I'm going to browse the image from my computer. So I'm going to select this. All right. So make sure that your file size is on JPEG. I've uploaded my image or my video. Click on next. So this now crop the flyer. All right. Then click on confirm. Now you can see this. It say one of 50 assets selected. When it comes to running to talk hard, I recommend you go with at least 60 different creatives. What I mean by 60 different creatives? images, videos, different thing, flyers, right? Um, UGC content, faceless, AI ad. So, you want to have different variations so that is going to split test everything out here in the market and the market is not going to decide which one is going to work best. All right? So, that's why I recommend at least six different creative. Even Tik Tok recommend that you should have up to 50 assets. All right? They allow you to upload up to 50 creatives. All right? Right? So you are not going to just design one fly, put it at the you fold your hand and relax. No, that is how you do that is not how you do marketing right now. Right? So just click on save. Let's proceed. Look at our ad preview here. Now look at this is how our heart is going to look like on Tik Tok. So now how do we change this apply now button? So you scroll down, right? You scroll down and look for call to action, right? Then click on this edit here. Right now let's say you want to remove all this apply now you can just be removing them right interested remove it store remove it now remove it now if you're running lead generation ad which is the purpose of this flyer now you can decide to leave it as um you can decide to leave it as sign up all right but if it's not a lead generation ad remove the sign up remove the sign up and leave order now let's say is an is a ecom or you are trying to sell something leave it at order now or buy or you know so remove this view now all right remove this read more now this learn more to for lead generation right if you're not if you're not running a lead generation ad but you're running a sales ad then just want the order now to be here all right you just want the order now to be here so that's how you change the call to action but you want to use the right call to action if it's lead generation you can leave it at either sign up only more but if you are selling something leave it at order Now all right or something related. So once you have done that you have putting your creative. This is where you now put your primary test. All right past your primary test here. What is your primary test? Your primary test is your caption. Right? Is your caption and this where is going to preview this place here. All right with my with my mouse. This is how it's going to preview. All right. So this is where you paste it. You have already copied mine. Now let me tell you this. It's not when you are creating your hard you will be you will be trying to um you know you'll be trying to um write your no you're going to get confused. You want to write your ad down on a document like docs.google.com right or download the app. Download the app Google Docs right Google Docs app. You write your heart there your hard copy your headlines write it there. Right? You write it on this website or on the app. Right? Then once once you come to your house manager, all you all you have to do is to be pasting the ad one after the other. Right? That's exactly how you do that. Right? Now, how do you add another creative here? Remember I told you that you should have at least six different creative minimum. To add another creative here is very simple. Click on this edit selections. All right. Now scroll down. All right. Now, let's assume I want to add video. I just click on video. By default, it's always on videos. All right. But if it's image, click image here. Right. But I want to add videos. I just click on video. I'll click on upload. All right. Now, there's a way if you have already link up if you already linked your Tik Tok account which I'm going to show you. You can just come to Tik Tok post and all your videos you have posted on your Tik Tok is is right here. Going to select it. Right. But let's just upload now. All right. So, let's come here. Right. Now we have selected video. Now click on upload guys. Click the drop down here. Then comes to videos. All right. Come to videos. Of course I don't want to upload any video now. All right. So that this video does not stay too long. Come to videos now and upload a video from your computer. All right. Now once you have done that you be not be too creative. All right. So but let me quickly show you something now. Let me use an image instead since it's faster to upload. I'll just click upload. Right. Click this. All right. Click this. And I'll just select this now. So I click on next. I click on confirm. So I click on save. So that's basically how you can um add um create just similar to metad if you understand me you can actually run ads. Now this place that shows link a Tik Tok account this is where you select the identity which account you want to use to run the ad which profile. So this way you so as a new account you're going to see this option to just click on link Tik Tok account right link Tik Tok account. So it's not going to show you this, right? Canide to say link a new Tik Tok account or link an existing Tik Tok account. Then click on confirm right now. It's now going to tell you to log to your normal Tik Tok profile, right? Using your password, your email address, all of that. All right. When I was logging to your normal Tik Tok, which is your normal Tik Tok, right? The one you normally access at tik tok.com or on your app. All right. Once you log it here, once you log it, once you log in your Tik Tok here, once you log on Tik Tok here, you can now be able to use the account to run ads, right? And you can also pick any video you have posted that account and use it to run ads. All right, this is how you do it professionally. You don't just boost your videos or you promote your videos. No, you create a Tik Tok account. You link your your normal Tik Tok account inside. All right. And you use it to run ads professionally. Right. So that is basically how you can link your account. All right. Now your test your test you only allow 100 characters. You want to make sure your test is short and straight to the point. All right. You know Tik Tok is a place for videos not a place for this is not Twitter where you write too much. All right. This is just a tutorial though. Now that is basically how you can do that. Once you have done all this just click on publish all. All right. And your heart is going to go live. All right, we're going to go live on Tik Tok and you are going to track what is working and what is not working. All right, so I believe you are finding value in this video. All right, so if you have really learned something from this video, please like this video and you subscribe to this channel and turn on that notification bell right now so that you don't miss out on any important update like this I dropped all right regarding Tik Tok ads and Facebook and Instagram ads. All right, so like this video now and subscribe to this channel right now. So, click on the video showing at the top of your screen to learn how to set up your TTO pieces right now. Right? And I'm going to see you there.