The authority paradox killing expert-led content on LinkedIn

Diandra Escobar · Advanced ·📣 Digital Marketing & Growth ·2w ago
A founder who sold his company for over $70 million posted about the exact topic he built that company on. Single digit likes. Almost no impressions. Expertise and attention are two completely different currencies, and LinkedIn only pays out on one of them first. This breaks down the authority paradox, why the most accomplished people often struggle the most with organic reach, and what growth content actually needs to do to push your expertise in front of people who don't know you yet.
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