LinkedIn is always late and that's your advantage

Newsjacking only works if you're early. The algorithm distributes posts that enter a conversation while it's still building, and the drop-off after 48 hours is steep. LinkedIn is consistently late to every news cycle, which means there's a real timing advantage most people aren't using. Two client examples break down what happens when you combine speed with an actual point of view. One covered the ChatGPT and Google search story. The other covered Bing's AI dashboard launch. Both posted early, both had a clear position, and the numbers followed. The test before you publish: can you answer "so what" in one sentence?