Social Media Marketing

This social media marketing course equips you with the skills to build, optimize, and scale your brand across major social platforms. Begin with foundational concepts, including brand management, buyer personas, storytelling, content planning, and key social media metrics, supported by real-world case studies from Nike, KFC, and Starbucks. Next, dive into platform-specific execution for Facebook, Instagram, YouTube, LinkedIn, X, and Pinterest. Learn how to create and optimize ads, leverage AI-driven algorithms, use Meta Business Suite, YouTube Shorts, Canva, LinkedIn profile tools, X Pro, and …