No Testimonials For Your Website? Add THIS Instead!

Key Takeaways

one of the biggest factors to people choosing to do business with you or not just comes down to one thing and that's trust and one of the most proven ways of gaining that trust in the mind of your future customers and clients is seeing testimonials from people who've bought from you in the past but what do you do if you're a newer business and you don't have any testimonials or reviews yet well first of all i'll say you want to start getting some as soon as possible but honestly i talk to small business owners all the time in my one-on-one coaching calls who just have a hard time getting them seriously it can feel like plain teeth sometimes so while there's no real substitute for solid customer testimonials there is another kind of social proof that's at least a good plan b and this form of social proof is going to make you look extremely credible to anyone who visits your website it's 100 legitimate and you can start using it in just a few days so what am i even talking about here so take a look at this little section here so as seen on nbc fox and cbs now while these are not testimonials they still serve a really powerful psychological function right this makes your brand look reputable and like you must be doing something right so am i saying to just slap these logos on your website not at all not saying that we always want to tell the truth in our marketing but there's an incredibly easy way of buying your way into this kind of exposure that you can then legitimately show off on your website all it involves is creating some kind of article or press release about your business and distributing it the right way there are quite a few press release distribution companies out there just do a google search and you'll find plenty of options but this one recently caught my eye because their whole reason for being seems to be just to get you featured on affiliates of these big news networks just so that you can use it as social proof and before i get into this a little history so i did start planning this video with no affiliation with this company whatsoever i just thought that this was something a lot of you could benefit from but then when i was researching i saw on their site that if i signed up as an affiliate i could actually pass on a 50 discount to you and get a small commission myself so full disclosure there but that's not really the point of this video i'm not going to be trying to sell you on it i'm just letting you know that this is an option you can use if you don't have testimonials to use but anyway if you're interested the company's called brand featured and they do guarantee that they'll get you featured on the big networks or you'll get your money back so how much do they charge for this service well they've got three packages ranging from 297 to 597 but if you use the link below in the descriptions you're going to get that 50 off so uh the differences between these packages are pretty minimal with the higher level ones being pricier mostly just because they're doing the writing instead of you and then the rule the most expensive package is just an article that's twice as long with unlimited revisions but honestly the content of the article is fairly unimportant here these aren't articles that get a whole lot of real eyeballs at the end of the day this is a pr stunt plain and simple so for that reason i would just recommend uh that cheap option you'll have to write the article yourself according to their guidelines then you submit it and then in about four days they're gonna report back who published your article and then you can use your new social proof on your website it is 100 legit right once you've been published on these outlets you are totally allowed to say so on you know not only your website but on your social media and any other marketing materials you have and this method does actually come with a hidden benefit above and beyond being able to brag about your placements these articles also contain backlinks back to your website which is excellent for some quick seo power too in other words this could help you rank higher in google as a direct result of those you know 100 plus articles spread around some pretty powerful news websites and i have not used this myself so i can't report on how well it's going to work but the psychology of it is sound right this type of thing is pretty proven when it comes to persuasion and the testimonials sprinkled around the site claim anywhere from seven to forty eight percent increases in those website conversions from before they use their new social proof to after so if you want to check this out for yourself just click this link so you can get that 50 bucks off or if you want to see how you can start getting more five-star google reviews for your business click this video where i'm going to show you all my best tips for that it's always important to start gathering reviews so just click here and i'll see you in that video