Konstantinos Doulgeridis shares his retargeting strategy for Facebook Ads, including bottom-of-funnel and middle-of-funnel approaches, and discusses his experience with different time frames for retargeting. This lesson is useful for digital marketers who want to improve their Facebook Ads performance. By following Konstantinos' strategy, marketers can create targeted ads that reach the right audience and increase conversions.
Key Takeaways
Identify target audience for bottom-of-funnel retargeting
Exclude people who purchased in the last 30 days
Set up middle-of-funnel retargeting for website visitors, Instagram engagers, and Facebook engagers
Choose a retargeting time frame, such as 180 or 220 days
Monitor and optimize ad performance
๐ก The optimal retargeting time frame may vary depending on the specific audience and campaign goals, so it's essential to test and optimize different time frames to find what works best.
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