Million Dollar Equations: ROAS & LTV:CAC Debunked

👉 Apply for the Meta MBA - https://www.disrupterschool.com/MBA?website=Legacy%20YT%20Video --- Ever wondered why your business isn't scaling as expected, despite having great ROAS figures? You’re not alone. In this video, we dive deep into the misconceptions surrounding popular metrics like ROAS and LTV to CAC, revealing why they often fail to provide a clear path to profitability. 📊 Resources ► Education Resources - The Facebook Ads MBA Program: https://bit.ly/MBASignUpLink - Predictable Profits Scaling Blueprint - https://www.disrupterschool.com/PredictableProfitScalingBlueprint ► Connect With Me On Other Platforms - Twitter: https://twitter.com/CTtheDisrupter - Instagram: https://instagram.com/CTtheDisrupter - LinkedIn: https://www.linkedin.com/in/charleytichenoriv What You’ll Discover The Real Problem with ROAS: We break down why this common metric can be misleading and how it might even be sabotaging your profit potential. Beyond LTV to CAC: Learn about the limitations of LTV to CAC in direct-to-consumer scenarios and why this metric might not be as reliable as you think. Introducing PSM: Discover Profitable Scaling Margin (PSM), the metric that savvy business owners use to truly measure and enhance profitability. What metrics are you currently focusing on? Have you experienced the pitfalls of ROAS in your business? Drop a comment below—I'd love to hear your thoughts and experiences! Chapters 0:00 - Introduction to Business Metrics: The Real Profit Makers 00:37 - Debunking ROAS: Why It's Misleading 02:30 - Exploring LTV to CAC Limitations 04:41 - Introducing PSM: Profitable Scaling Margin 07:00 - Real World Examples and Misconceptions 10:07 - The Path to Genuine Profit 11:45 - Final Thoughts