Meet Charley T: The Former Heroin Addict Who Changed Meta Ads Forever (Disrupter Origin Story)

Work with me - http://www.DisrupterAcademy.com/?video=WxXAc41Au-U Join the Newsletter - https://www.disrupterschool.com/DisrupterDispatch?video=WxXAc41Au-U Free Training - https://www.disrupterschool.com/free-training?video=WxXAc41Au-U I didn’t start in marketing. I started at rock bottom. This video is the real story behind how I went from addiction, failed careers, and getting fired by friends to spending a million dollars a day on Facebook ads and helping shape how Meta advertising works today. No overnight success. No clean path. Just chaos, pressure, and learning in real time. If you want to understand how Facebook ads actually evolved and why the playbook looks the way it does now, this is the chapter before everything else. 00:00 Rock Bottom 00:24 Dead-End Jobs 00:42 Discovering Facebook Ads 01:20 First Agency Win 02:01 Fired From My Own Company 02:18 The $100 Ad That Changed Everything 02:40 Learning Paid Ads With No Rules 03:18 Why Facebook Was Different 03:53 Spending a Million a Day 05:26 Writing the Playbook Live 06:12 Inside Facebook Alphas 06:32 Inventing Lead Gen Ads 08:07 Changing the Auto Industry 09:03 Building Dynamic Product Ads 10:05 How Modern Meta Ads Were Born 10:54 Why It All Had to Happen 11:30 Giving the Playbook Away