Marketing Strategy - 5 Tips To Writing Ad Copy That Works

Whether you’re running ads on Google, Facebook, Instagram, doing billboards, magazine ads, the list goes on… it’s essential you have strong ad copy so you stand out! You want to stand out like a person in a red sweater in a crowd full of white sweaters. Here are 5 tips on how to write better ad copy. Tip #1- Sell the want, not the what! Think about the end goal of your prospects and restate that goal in a creative way. For example, for lawn care the goal is to save time and have a better looking lawn. So good ad copy could be “Finally, a greener lawn than your neighbors without lifting a finger”. A sign company might say “Your business deserves a sign that makes it proud and makes you money.” Tip #2 - Spot check the competition! When trying to come up with good ad copy, check out the ad copy used by other businesses in your space. What do you like? What do you not like? Use this information to inspire your ad copy and one up them! Tip #3 - A/B test your ad copy Test 2-3 different versions of your ad copy to see what works better. Whether it’s via an email campaign subject line, Google ad, social ad or what have you. Often times the ad we think will do best does not. So test! Tip #4 - Keep it simple! The shorter the better. Most people skim through your headlines in your content. So keep them short and sweet. The longer the ad copy the less effective. So don’t be wordy when it comes to the main headline. Tip #5 - Match the ad copy throughout the conversion funnel Often times the ad copy is good, but the next step of the funnel does not match. Such as a Google ad to the landing page or the Instagram ad to the landing page. Make sure the ad copy headline from the ad matches the ad copy headline on the landing page or you’ll see a higher bounce rate. Bonus tip - Design does matter! Even with good ad copy, if the design of your ads is weak, it will not be effective. Make sure you invest in strong design and branding so you get the most value out of your ad cop